“Users pay close attention to photos and other images that contain relevant information, but ignore (…) “jazz up” webpages.” Jakob Nielsen @NNgroup – @christianvasile


How to Use Images Successfully – Web Design Usability Guide
VIa 1stwebdesigner.com

Web Design Usability Guide – Dealing with Images

Indeed, users want to see photos on websites, but they want them to be relevant. They would prefer a webpage that doesn’t have visual images rather than a webpage that has lots of photos that just make it heavy and cluttered. The key in using images on websites, according to the study, is based on a few basic ideas:

  • Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
  • Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
    • Emotional appeal – does the product in the picture look good and make the user want it?
    • Rational appeal – does the image show the benefits of the product?
    • and Brand appeal – does the picture fit your brand?
  • Transmitted message – this is about the image sending the right message to the website readers.
  • Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.

Purely decorative images tend to be ignored unconsciously by our brain. Like a radar, if the images are there only as a filler, the brain will ignore them. The study concluded that pictures and images of real people or real products are automatically categorized as important and are to be studied in detail by the human brain. If you have a personal blog, people would rather see your face than a drawing or a caricature. They want to see the face of the person communicating with them, it is a matter of trust and bonding.

If you own a company, it is a very good idea to take some time talking about the people behind it – using images. It gives a personal touch to an otherwise faceless company and people dig that. People actually want to know (or at least see) who the people are behind a company. If you can afford it, invest in a good photographer and try to stay away from stock pictures (especially from stock pictures that aren’t relevant to your content). It might cost a few bucks, but it will add a lot of value to your company website.

Several eye-tracking study show that the more detail your product images have, the better the results you will have. Yes, studio pictures of a big flat screen TV work just fine, but is just fine good enough for you? People want to see details, show them!

Full article 🙂 !

Quality and relevance

Below I will show you some results of different studies. You will see several websites marked with heat zones. The red areas indicate where the users’ eyes were mostly focused, while the blue areas show the exact opposite, indicating what is ignored or a turn-off for visitors.

%tutke

Eye-tracking study on Adelphia’s website

Besides the fact that it is an incredibly outdated design, you can clearly see that none of the heat zones are on images. It is because all the images embedded in their webpage are purely fillers. Had they been using relevant pictures, the heat zones might have been a bit different, but for now it shows how much of a waste of space images are on their site.

Full article 🙂 !

Another good example can be seen below. New York Magazine’s restaurant section has also been part of the eye-tracking study and it shows that even if worldwide known chefs are featured in images, the quality is still important. So even if the pictures are somewhat relevant, low-contrast and small size images are simply ignored. Image quality is as important is the relevance of the image being used. There has to be a balance, where quality and relevance are the two guiding principles.

NYMag, retaurant section

Eye-tracking on NY Mag’s website

Jakob Nielsen and Kara Pernice wrote an article entitled “Images as Obstacles” some years ago. The images above are courtesy of Peachpit and the amazing heads who published the study. Thank you for your tremendous work!

Guiding the user
Full article 🙂 !

Anuncios

Fink – Welcome to Google (video) – thnxz @EBTheProducer @BeyondBeliefNow


Fink is a Google employee out of the NYC office.

http://www.ThisIsFink.com
Facebook.com/ThisIsFink
Youtube.com/ThisIsFink
Contact: ThisIsFink@Gmail.com

Produced by: @EBTheProducer

Directed/Edited by: @BeyondBeliefNow

Lyrics:
I wanna welcome everybody to the google generation/
google is a nation (slowed) google is a nation/
You are probably watching this through my youtube page on your/
chrome, android or another google innovation/
More then amazing, were more then search/
More than a website, more then maps or earth/
More than g+, way bigger then gmail/
bigger than google wallet or shopping for retail/
We will, continue to stay ahead of the curve/
Where technology and-intelligence converge/
Obsessively concerned with making our products better than they were/
Never settle for second, we-don’t-even settle when in first/
G.O.O.G.L.E Plex/
Thee Best, let me show you around where we get/
G.O.O.G.L.E.Y/
Lemme show you around Google inside … welcome to google/
Chorus (repeat 2x)
Welcome to google, this is the googleplex (googleplex)/
The home of where the futures kept (futures kept)/
Welcome to google, this is the googleplex (google plex)/
Theres no telling what were doing next (doing next)/

30 years of PCWorld, 30 pivotal moments in PC history // thnxz to @loydcase – pcworld.com


 

Talk about longevity. Thirty years ago to this month, PCWorld published its very first print issue, a 310-page magazine loaded with essential news, reviews, and features about IBM PCs and compatible “clones.”

The content inside the March 1983 issue of PC World was exceedingly quaint—even borderline comical, as the images in our accompanying slideshow prove. But once you take stock of PCWorld’s entire 30-year history, you begin to develop a profound appreciation for just how dramatically the PC platform has evolved—and how it has influenced the greater world of consumer electronics, from music players to smartphones to any device that’s connected to the Internet and geared toward social sharing.

We commemorate PCWorld’s 30-year history with a trip down memory lane, calling out the most pivotal PC-related events and product releases that occurred in each calendar year from 1983 to 2012. Keep in mind that these aren’t necessarily the 30 most important PC landmarks of the last 30 years, but rather the biggest highlights in each individual year.

Think we missed something critically important? Let us know in the comments section below!


Full article 🙂

1983

Compaq Portable debuts: Founded during the prior year, Compaq makes its mark on the industry by releasing its first PC—the first luggable IBM-compatible, and a harbinger of the age of mobile computing. Compaq, of course, would become a huge player in the PC industry, only to be acquired by HP two decades later.

1984

PCs Limited starts up: A college student named Michael Dell launches a small business in his dorm room, building custom PCs. His little endeavor is destined to become one of the biggest companies in the industry, getting into printers, servers, and networking gear too.


Full article 🙂

ANN E. YOW-DYSON / GETTY IMAGES

1985

Windows 1.0 ships: After initially discussing Windows in 1983, PCWorld scarcely gives the software a mention in 1985 or 1986. No one predicts big things for this somewhat clunky visual file-management utility, the precursor to full-fledged OS greatness.

1986

Intel delivers the 386…

Full article 🙂

 

How to Accept Social Payments on your Website // thnxz to Amit Agarwal – @labnol


Unlock Premium Content with a Tweet, Like or +1

To integrate social payments into your website, copy everything between the <body> tags from the snippet below and add it your website template.  Also modify the line blocks 13 (file URL), 56 (text of the tweet), 61 (URL to +1) & 65 (your Facebook Page).

Here’s how the code works  | FULL ARTICLE

¿Con qué criterio se dice que sí o que no a un contenido de marca?¿Criterios de calidad? por @JavierRegueira


javierregueira.com

Las teles siempre nos han dicho que si las marcas quieren “jugar a productoras” deben entender los riesgos que ello entraña.   Añaden que debemos “educar” a los anunciantes en el sentido de que un contenido de marca (por mucho que haya un anunciante con un gran presupuesto publicitario detrás) debe pasar los mismo filtros que cualquier otro.  Si cumple unos criterios de calidad, se pone en el aire.  Pero si no cumple los requisitos de audiencia, se cambia de franja o incluso puede retirarse.

En nuestra reunión volví a escuchar esto.  Y me parece totalmente correcto:  esas son las reglas.  Si las marcas no están preparadas para entender esto, ya es hora de que lo hagan.

Efectivamente, este nuevo juego ya no consiste en comprar espacio en el medio y tener ese espacio garantizado, sino en convertise en productoras y, como tales, producir un contenido cojonudo que compita airosamente con el resto de canales.

¿O criterios financieros?

En lo que no suelo estar de acuerdo es en que se nos hable de criterios de calidad pero luego existe un doble rasero en función de quién ofrezca el contenido a la cadena:

  • Si quien lo ofrece es una de las grandes productoras que todos conocemos, y la cadena lo quiere, estará dispuesta a pagar por ese contenido.
  • Sin embargo, si ese mismo contenido lo ofrece una marca, no solo no querrán pagar por él sino que además le pedirán (habitualmente) una inversión en autopromos equivalente a un 100% del coste de producción.  En la práctica, esto convierte en inviable a la mayor parte de los proyectos de contenido que presentamos.  Dos botones de muestra:  a) uno de los grandes publicitarios “de los contenidos” (Pablo Muñoz de Draft FCB) manifiesta en público y en privado que ya ha tirado la toalla respecto a colocar contenidos de las marcas que gestiona en TV.  Y b) un caso que conocí hace poco y que afecta a una de las grandes cerveceras de este país.  Esta empresa estuvo moviendo un proyecto de contenido magnífico (credme) vía su productora.  Y tenía el ok de la cadena para emitirlo sin transacción económica alguna.  Cuando descubren que el contenido está co-producido por una marca (a pesar que no hay profusión de product placement en el mismo), le piden dinero.  Y el proyecto se va a la m. 

Es aquí donde he palpado un pequeño avance:  la gente de A3 nos contesta que por primera vez sí están dispuestos a considerar la emisión a coste cero de contenidos de primer nivel.  Es lo que ellos llaman “Branded Content A”.  La decisión de considerarlos “A” compete no a ATRES Advertising sino al departamento de contenidos de Antena 3.

Lee el artículo completo!

El paso adelante

Parece haber una manifiesta voluntad de mover ficha y considerar a nuevos contenidos en ese grupo selecto.  Eso ya de por sí me parece un avance.  En la reunión se nos da varios ejemplos de Branded Content A que han sido emitidos por la cadena; entendiendo que no soy quien para divulgar acuerdos logrados con terceros, me callo los nombres de esas marcas.  

Pero reitero: no se les cobra y no se les pide autopromos para emitirlo.  Es justamente el tipo de acuerdo que queremos para las marcas que gestionamos.

Al margen de este trato preferente se quedarían los Branded Content “B”.  Para poner esos contenidos en antena, sí se pide a la marca autopromos, generalmente en pauta única.  El motivo que esgrime A3 es que se entiende que el formato no es suficientemente rentable para la cadena, de modo que hay que sacarle una rentabilidad extra por medio de la explotación por corte publicitario.   La cadena no puede colocar este tipo de contenidos a coste cero porque entiende que dispone ya de formatos plenamente amortizados que dan mejor audiencia.

En otras palabras, el tipo “B” es una operación típicamente comercial”, el “A” no.

Hermanos/as de las marcas, agencias y productoras:  las teles están abriendo la ventana.  ¿Queréis pasar por ella?  Pues a parir contenidos A, porque los B recibirán el mismo trato de siempre (pase usted por caja primero).

¿Qué está cambiando para que esto suceda?
Lee el artículo completo!