Podría haber sido mejor titulada…
When it comes to our health, marriage may be more than just a formality.
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Día: 27 febrero, 2013
Best Bus Stop Ever – Nice!!!! @Qualcomm
We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when we created the best bus stop ever.
Connect with Qualcomm on Facebook at http://www.facebook.com/Qualcomm
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“GPS para perderse” :) @JeepArgentina
http://www.gpsparaperderse.com/
Cliente: Chrysler
Producto: Jeep
Agencia: Leo Burnett Argentina
Tema: “GPS para perderse”
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Use the Data! thnxz @TheGrok – bryaneisenberg.com
It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to overcome challenges to test, improve, interpret, and achieve uncommon results will be the ones that clients find useful.
Andrew did a great job at describing the high-value parts of the PPC advertising agency equation, but that is not the part of PPC management where data-driven decisions excel. There are some things that data-driven computer analysis excels at and others that it doesn’t. Look at the technology stack that is available today to help PPC marketers and advertisers and you will see where some of this technology is headed. In many cases it already is, and in others it will be more capable of handling the majority of tasks that are required to maintain and optimize PPC accounts.
The fact is, unlike many other parts of marketing, PPC advertising when set up properly should be analmost completely data-driven effort.
++ full article and conclusion 🙂
A Nucleus Research study shows that an incremental 241 percent ROI can be generated by applying data to business decisions. And 91 percent of CMOs believe that successful brands make data-driven decisions, as per Columbia Business School.
A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition – marketers depend on data for just 11 percent of all decisions.
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23 and me, big data como commodity y medicina personalizada // thnxz Dolors Reig @dreig
Muchos/as habéis escuchado hablar de 23andMe, la empresa que fundaba la compañera de Sergei Brin (explicamos aquí su curioso origen) y que se dedica a la realización por correo de análisis genéticos personales. Desde Mountain view te hacen llegar un kit de testeo genético, consistente en un recipiente para la saliva que se analizará después, devolviéndote desde la web una serie de reportes acerca de tu DNA.
La idea es medir las probabilidades de incidencia, riesgos relativos de padecer varias enfermedades con base genética conocida y a la vez dibujar un mapa de probabilidades para rastrear nuestros orígenes, descubrir nuestros ancestros.
En algunos casos puede resultar curioso sabes qué porcentaje de Neanderthal nos queda…. 
Artículo Completo —> dreig.eu/caparazon
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Gamification impulsa la evolución de la Fidelización // gracias @tcreativo – territoriocreativo.es
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Photoshop Touch will cost $5 on both iPhone and Android. A full list of features from the iOS app (which are almost the same list on Android) can be read below.
