Podría haber sido mejor titulada…
Día: 27 de febrero de 2013
Best Bus Stop Ever – Nice!!!! @Qualcomm
We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when we created the best bus stop ever.
Connect with Qualcomm on Facebook at http://www.facebook.com/Qualcomm
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«GPS para perderse» :) @JeepArgentina
http://www.gpsparaperderse.com/
Cliente: Chrysler
Producto: Jeep
Agencia: Leo Burnett Argentina
Tema: “GPS para perderse”
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Use the Data! thnxz @TheGrok – bryaneisenberg.com
It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to overcome challenges to test, improve, interpret, and achieve uncommon results will be the ones that clients find useful.
Andrew did a great job at describing the high-value parts of the PPC advertising agency equation, but that is not the part of PPC management where data-driven decisions excel. There are some things that data-driven computer analysis excels at and others that it doesn’t. Look at the technology stack that is available today to help PPC marketers and advertisers and you will see where some of this technology is headed. In many cases it already is, and in others it will be more capable of handling the majority of tasks that are required to maintain and optimize PPC accounts.
The fact is, unlike many other parts of marketing, PPC advertising when set up properly should be analmost completely data-driven effort.
++ full article and conclusion 🙂
A Nucleus Research study shows that an incremental 241 percent ROI can be generated by applying data to business decisions. And 91 percent of CMOs believe that successful brands make data-driven decisions, as per Columbia Business School.
A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition – marketers depend on data for just 11 percent of all decisions.
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23 and me, big data como commodity y medicina personalizada // thnxz Dolors Reig @dreig
Muchos/as habéis escuchado hablar de 23andMe, la empresa que fundaba la compañera de Sergei Brin (explicamos aquí su curioso origen) y que se dedica a la realización por correo de análisis genéticos personales. Desde Mountain view te hacen llegar un kit de testeo genético, consistente en un recipiente para la saliva que se analizará después, devolviéndote desde la web una serie de reportes acerca de tu DNA.
La idea es medir las probabilidades de incidencia, riesgos relativos de padecer varias enfermedades con base genética conocida y a la vez dibujar un mapa de probabilidades para rastrear nuestros orígenes, descubrir nuestros ancestros.
En algunos casos puede resultar curioso sabes qué porcentaje de Neanderthal nos queda…. 
Artículo Completo —> dreig.eu/caparazon
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Gamification impulsa la evolución de la Fidelización // gracias @tcreativo – territoriocreativo.es
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Photoshop Touch will cost $5 on both iPhone and Android. A full list of features from the iOS app (which are almost the same list on Android) can be read below.
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View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters) // thnxz @CrazyEgg – blog.crazyegg.com
Google Analytics profile filters rock.
The most common use is to include or exclude data in your reports based on some kind of parameter.
You might want to:
- View only (or exclude) data from mobile traffic
- View only (or exclude) data from a particular domain
- View only (or exclude) data from a particular location
Here’s Google’s definition of a profile filter: A profile filter is used to limit or modify the data that is included in a Google Analytics profile.
TRANSLATION: It’s possible to create a set of Google Analytics reports (a profile) that, for example, shows you only the data from your mobile traffic and gets all the rest of the data out of your way.
Once you know how to build new Google Analytics profiles and profile filters you can apply them in numerous situations. We’ll get to a few other applications at the end of this article.
First, let’s build a profile that only shows us data from our mobile traffic.
Step 1 – Make sure you have a master profile
Before you get started, you want to make sure that you have one profile set up for your website that contains all of your traffic. For most of us this “catch all” profile will be where we spend most of our time. If you are already using Google Analytics to monitor your website, this profile will likely already be set up.
Step 2- Set up a new profile
In this example, I will set up a new Google Analytics profile for my new blog,Content Measures.
Here’s how to create your new profile,
1. Click on ADMIN at the top right of any Analytics page
2. Select the PROFILES tab and click on + NEW PROFILE
3. Name the profile MOBILE USERS and click on CREATE PROFILE
Congrats! It’s that easy. You now have a new profile.
But, this profile is loggin all traffic just like your master profile. We need to create a filter on our new profile so that it only records data for your mobile traffic.
Let’s get busy creating the profile filter. Don’t worry, it’s easy.
Full Article
Step 3 – Create a profile filter
1. Click on the MOBILE USERS profile
2. Click on FILTERS, then + NEW FILTER and enter the following settings,
Bingo. You’re all set.
What you’ve done here is set a filter so that your new profile will only include traffic data from mobile devices.
Now, let’s take a look at how you might use this data.
A Google Analytics mobile filtered profile in action >> Full Article
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¿Cómo serían Star Trek, Star Wars o los cómics de la Marvel si los hubiese hecho Pixar? // gracias @cooking_ideas – cookingideas.es
Igual que grandes productoras de animación como la Warner o Disney crearon una manera de entender e imaginar la animación, Pixar también ha conseguido tener un sello propio e indistinguible. Y como la cultura pop se retroalimenta entre sí, el ilustrador Phil Postma ha querido imaginar como serían algunas de las franquicias de entretenimiento más famosas si fueran pasadas por el filtro de Brad Bird y sus chicos.
En realidad, y teniendo encuenta que ‘Star Wars‘, los superhéroes Marvel y la propia Pixar pertenecen al mismo conglomerado mediático, quizá se esté anticipando a un posible futuro. Eso sí: los personajes de ‘Star Trek‘ lo tienen ya algo más difícil. De momento, disfrutar de estas imágenes de una especulación que en un futuro bien podría convertirse en una realidad…
Artículo Completo y más Personajes + 🙂
Superhéroes Marvel
Artículo Completo y más Personajes + 🙂
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Google Chrome pronto podría mostrar indicador de audio en sus pestañas // tnhxz @actualgoogle !
Google trabaja en una nueva utilidad para su navegador. En esta ocasión se trata de un identificador que señala cuándo una pestaña está reproduciendo o grabando sonido, el que se espera consista en una pequeña animación que sustituya el icono de página en la cual se navega (favicon). El avance de esta función se pudo conocer gracias a un adelanto disponible en la entrega más reciente de Chromium, que para aquellos que lo desconocen es el proyecto de código abierto…
Gabriel Catalano® 
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