Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.
Retail KPI’s
Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!
Important Social Media KPIs for Retail
- Fan Growth: The increase in Fans during a select time range.
- Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
- Response Rate: The percentage of user posts or questions that the admin responded to.
- Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
- User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
- Shareability: The amount of shares a Page receives per day.
- Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).
Social media KPIs provide many business solutions for the Retail Industry, such as:
- Direct ROI for hits on the page
- Direct ROI for redeemed coupons posted on social networks
- Soft ROI for in-store transactions via social promotions
- Brand Awareness
- Customer Acquisition
- Social Customer Service
View more free reports… socialbakers.com
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