Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz @Socialbakers – socialbakers.com

Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness.

As you know, Page admins have two options when posting videos: to either upload them from computers natively via Facebook or to post a link to your videos on YouTube. According to our study, most page admins choose to do the latter. They posted 3 684 YouTube links compared to 458 Facebook videos towards the end of January (from January 22nd to January 27th 2013).

Videos Are Usually Liked, not Shared

Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!

And What About Engagement?

To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.

But there are a number of advantages whichever path you choose.

Facebook videos achieved a 40% higher Engagement Rate than YouTube links.

The Benefits of YouTube Links

  • YouTube is the most popular video-sharing website that can aggregate, not only your videos, but also data concerning its views and shares.
  • You can share the YouTube link anywhere that supports your online exposure, unlike Facebook videos which cannot be shared outside of the social network.

The Benefits of Facebook Videos

  • Your Facebook fans can be tagged in the video.
  • Your Facebook videos suggest that users Like your Page via a button directly in the video.

Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?

Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!

Groupsu: una herramienta que te ayuda a organizar mejor Facebook Groups // gracias a @RedesSocialesES

Via redessociales.es

Lo que hace la aplicación es convertirnos en caso de que seamos administradores en capaces de hacer más cosas centralizadas en nuestros grupos, ya que podemos tenerlos todos a golpe de vista, ganando mucho tiempo a la hora de buscar a cada uno de ellos. Además, podrás por ejemplo hacer una lista de los post más leídos del grupo para dar relevancia a la mejor información que allí se comparte.

Groupsu es totalmente gratuito y lo puedes descargar desde su página oficial a la que te dejamos el enlace a continuación.

Más info | Groupsu

Artículo completo

Los videos musicales amigos (y no tan amigos) de los animales // adnimalsfree.org – @ADnimalsfree

Muchas veces hemos hablado de animales salvajes “empleados” y obligados a actuar en películas y anuncios de todo tipo y hemos explicado cuánto ayudaría que productores, actores, agencias de publicidad, creativos etc etc se comprometieran a buscar alternativas éticas al uso de estos animales.

Y hoy nos gustaría recordar que aunque a veces no parezca tan obvio y su implicación pase más desapercibida, también los cantantes pueden jugar un papel importante en la defensa de estos animales.

Porque los videos musicales en los que se hace uso de animales salvajes son más de lo que probablemente imaginamos o podemos recordar, y también porque si los cantantes, personajes públicos y con fans por todo el mundo, enseñan a través de sus videos que “trabajar” con animales salvajes es algo “guay”, la sociedad será más propensa a creerse que es licito utilizar a otros seres vivos cómo mejor nos convenga.

¿Queréis algún ejemplo?

Marc Lavoine es un cantante muy querido en Francia y en el video de su canción “Je descends du singe” (http://www.youtube.com/watch?feature=player_embedded&v=FaBEBEdRaS8), el artista comparte escenario con un chimpancé. Es más: lo abraza, lo acaricia, pasea con él cogido de la mano…en fin, lleva a las personas que no tienen información sobre esta temática, a creer que el animal se lo está pasando la mar de bien.

¿Y qué decir de Britney Spears, una de las cantantes más famosa del mundo? Con el video de su canción “Circus”(http://www.youtube.com/watch?v=lVhJ_A8XUgc) en el que aparecen leones y elefantes no sólo hizo actuar animales salvajes en frente de muchas personas, focos y cámaras, sino que, tácitamente, ayuda a promover los circos con animales.

El grupo americano Black Eyed Peas también incluye la aparición de un elefante disfrazado de astronauta en el videoclip de su canción “Meet me halfway” (http://www.youtube.com/watch?v=I7HahVwYpwo )

Pero es el grupo de rock alternativo Weezer que se lleva la palma gracias al video de “Island in the sun”(http://www.youtube.com/watch?v=0C3zgYW_FAM ) donde aparecen cachorros de oso, león, chimpancé y pantera!

Afortunadamente algún artista nos proporciona también ejemplos positivos: es este el caso de los Coldplay deChris Martin, que con el video de “Paradise” (http://www.youtube.com/watch?v=1G4isv_Fylg ), no sólo demuestran que es posible rodar un video simpático y entretenido utilizando animales de peluche, sino que también aprovechan de su gran popularidad para narrar la historia de un elefante que consigue escaparse de su prisión (un zoo) y denunciar el sufrimiento de los animales que viven en cautividad…oficialmente somos fan!

¿Qué puedes hacer tú?


¿Es tu empresa una organización responsable? ¿Respetuosa con el medio ambiente? ¿Considerada con los animales? ¿O eres freelance y comprometido? Haz que tu empresa o tu perfil profesional se comprometa con los animales salvajes. Comprométete y ayúdales a difundir su causa.

¿Cómo puede colaborar tu empresa? Apóyanos:


The Data Providers: One Quadrant Chart To Rule Them All // thnxz adexchanger.com – @adexchanger @nycmcg


“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.


Today’s column is by Ramsey McGrory, President & CEO of AddThis.

Follow Ramsey McGrory (@nycmcg)

In the world of magic quadrant charts, I like this as a starting point for a discussion about data:


Starting with the Conclusion 

Access to data is not a commodity, and it won’t be in 10 or 20 years. After all the regulatory and privacy questions are settled, advertising, publishing and e-commerce will be powered by a combination of offline, online, anonymous and personal data. The companies that emerge as long-term leaders will be the ones that provide infrastructure, distribution and services that power the smartest consumer engagement tools with the variety, velocity and volume of data available.


If you spend time considering the moves of consumer technology and diversified IT companies, you will realize how data is the thread that binds it together. To deliver on the vision of holistic consumer engagement, there are three critical layers: infrastructure, data, and services. While infrastructure commoditizes over time, the ability to leverage and understand data does not. So, staying in one quadrant is dangerous given the competitive landscape.

Setting the Table

The infrastructure for consumer engagement started consolidating in 2007 when Google, Yahoo, Microsoft, WPP, AOL and others acquired ad servers. That consolidation continues today among DSPs, DCOs, SSPs, DMPs, website analytics and most recently social CRM players. The strategy of many large companies in the digital B2B and B2C spaces is to consolidate the ‘paid, earned, owned’ infrastructure where a brand’s consumer engagement is managed centrally based on any and all touch points.

As the largest companies move from strategy to execution, data grows in importance. In its many forms, data is being infused into advertising, publishing and e-commerce, and fueling material improvements at each point in the value chains of advertising (research, planning, targeting, measuring) and publishing / e-commerce (attract audience, engage, monetize, measure).

The Evolving Data Landscape

As the variety, velocity and volume of data increase, it’s worth looking at the different players. My intention is to create a framework and provide examples rather than be Terry Kawaja here.


On the X-axis, imagine two ends of a ‘visibility’ spectrum – Aggregated / Anonymous and Personal. On the Y-axis, imagine two ends of a ‘source’ spectrum – Offline and Online.

In the A quadrant, there are a number of examples of offline anonymous data such as censuscrime statistics or government spending. In the B quadrant, examples of this data are voter file, criminal records, retail data co-ops, transactional data sets and measurement panels. Many companies aggregate, maintain, analyze and activate these data sets for outbound marketing, direct mail, CRM, POS and political campaigns. There are scale players such as Experian, Acxiom, Equifax and Nielsen and vertical players such as IXI (finance), Catalina (retail) and Polk (auto). These businesses have operated for decades.

Full article


Internet no contempla dimensión privada

from Francesc Grau

La razón por creer tan taxativa afirmación es por que el universo digital, especialmente corporativo, se alimenta de:

  • lo que publicamos sobre nuestro ámbito personal
  • lo que publicamos sobre nuestro ámbito profesional