Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy.
This tool will have the ability to scan through user posts, photos, videos, pages and check-ins in order to make connections between different users throughout the network.
Here are some of the good (and the bad) points of the new Graph Search on Facebook:
New Fan Research
You will be able to gather new information about your fans with Graph Search, including favorite athletes, music, books, movies and more. You can use filters to segment your fans based on interests. (This will only work for profiles that are public.)
Results on the Graph Search will be based on App or Page activity, factoring in these metrics:
* Number of check-ins
* Fan activity
* Size of fan base
* User location
* User relevancy
* Relevancy to user’ friends