Un ejemplo…
Amazon & Kiva Systems
Date of acquisition: 19-Mar-2012
Cost: $775 million (USD)
Amazon: The world’s largest online retailer started as a web based book store, but soon ballooned out into music, retail goods, apparel and a wealth of other products. It was founded in Seattle, Washington in 1994 and now delivers around the world.
Kiva Systems: A warehouse robotics company, Kiva Systems produces robots that take the legwork out of managing stock.
These orange androids self-navigate warehouses using sensors, providing instant access to goods.
Why the merger will work: Amazon are hoping to improve their margins by reducing spending on warehouse processing. Having an automated warehouse system will hopefully make the business more efficient. And those orange robots are pretty nifty. Apart from a Terminator-esque Rise of the Machines, what could go wrong?
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