New Wrigley’s TV commercial starring no less than Antonio Banderas


You’re ketchup Heinz! la compran Buffett y Lemann


Warren Buffett junto a uno de los hombres más ricos de Brasil han presentado una oferta para la compra de Heinz en US$ 28.000 millones. El acuerdo, que por tamaño es la cuarta operación de compras alimentarias de todos los tiempos, aumenta el optimismo sobre la reactivación de fusiones y adquisiciones.

La compra  que ya fue aprobada por el directorio de Heinz, ha reunido al Berkshire Hathaway de Warren Buffety a 3G Capital, una firma de capital privado respaldada por el multimillonario brasileño Jorge Paulo Lemann, que en 2010 encabezó la compra apalancada de Burger King.

Berkshire, un conglomerado con más de 70 negocios amasados durante más de 40 años por Buffett, estaba buscando grandes compras para colocar sus US$ 48.000 millones. Además,  ha dicho por televisión que está buscando  algún otro elefante para comprar. ?Si alguien ve alguno que me avise?.

En círculos inversores se dice que la participación de 3G en una operación de 3G es inusual y que refleja la dificultad de Buffet para encontrar compañías para comprar.

Leer más “You’re ketchup Heinz! la compran Buffett y Lemann”

Brand Love – The Social Way of Performing Customer Research // Via @socialbakers all credit and thanks!!


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The research also provides us with an industry overview of how consumers feel towards a particular vertical, for e.g. if consumers have a stronger connection with airlines or brands from the FMCG industry. Check out the latest results below!

@socialbakers | socialbakers.com


Inspirational Geek

The age old question: Which came first the chicken or the egg?

Mitchell Moffit and Gregory Brown from AsapSCIENCE take a look at the perplexing conundrum that has “baffled humanity from as early as the Ancient Greeks”.

So, chicken or proto-chicken?  Egg or proto-egg?  It seems the real answer has more to do with semantics and our naming system than anything else!

What do you think?

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Using a Phantom camera filming at 1200 frames per second while zooming beside a sprinting cheetah, the team captured every nuance of the cat’s movement as it reached top speeds of 60+ miles per hour.

Inspirational Geek

Super slow motion capture of the fastest animal on planet Earth.

Utterly mesmerising to watch, and I can only imagine the setup and patience the crew must have endured to catch it all.  Part of the crew was cinematographer Gregory Wilson who uploaded this beautiful Director’s Cut of the captured footage.

Using a Phantom camera filming at 1200 frames per second while zooming beside a sprinting cheetah, the team captured every nuance of the cat’s movement as it reached top speeds of 60+ miles per hour.

Items of particular note that astonished me were the steadiness of the cheetahs’ heads, the stealth and focus in their eyes and the amount of time their back legs seem to almost float above the ground, extending their gait and maximising their speed!  Stunning stuff.

More on the setup of the shoot here.

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