Legally, Google has itself covered. Although the terms of service for Google Play say nothing about sharing information with app makers, it’s actually Google Wallet, the company’s Paypal-like online payment platform, that handles the transaction. And just like Paypal, Google Wallet shares buyer information with the merchant, as noted in its privacy policy.
When asked to respond, Google sent over the following statement: “Google Wallet shares the information needed to process transactions, and this is clearly stated in the Google Wallet Privacy Notice.”


Today, the company is upgrading the feature with a new version. It now allows for two-way transfers between a Mac or PC and the iOS and Android apps, not just one-way exhanges from phone to computer. And it’s no longer just for photos: You can use a phone to send videos, contacts or any file stored on Dropbox to a computer, and can send any file on the computer to the phone. It’s nearly as simple as the previous photo-centric version, but a whole lot more versatile.


Now because Tenable sells Internet security products, the company does have a dog in the hunt. Even so, the results are impressive given the recent new reports on the hacking of government and private networks. For example:

93% of those surveyed believe that U.S. companies are at least somewhat vulnerable to state-sponsored cyber attacks
95% believe that the U.S. government is at least somewhat vulnerable to attacks
94% believe the President should have the same authority to repel cyber attacks as he has to respond to physical attacks

Read more: Defending Against Cyber Attacks A Priority — Survey – 24/7 Wall St. http://247wallst.com/2013/02/14/defending-against-cyber-attacks-a-priority-survey/#ixzz2KvEkkQK5

24/7 Wall St.

Computer PasswordRecent cyber attacks on the Federal Reserve, The New York Times, and the Washington Post have raised the spectre of a new brand of warfare — cyber war. In a recent study conducted by two research firms for Internet security company Tenable Network Security, some 60% of respondents support increased government spending “to train and equip ‘cyberwarriors’ to defend the U.S. against outside attacks.”

Now because Tenable sells Internet security products, the company does have a dog in the hunt. Even so, the results are impressive given the recent new reports on the hacking of government and private networks. For example:

  • 93% of those surveyed believe that U.S. companies are at least somewhat vulnerable to state-sponsored cyber attacks
  • 95% believe that the U.S. government is at least somewhat vulnerable to attacks
  • 94% believe the President should have the same authority to repel cyber attacks as he has to respond to…

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The invisible gorilla study is the most famous example of a phenomenom called “inattentional blindness.” When we pay close attention to one thing, we often fail to notice other things – even if they are obvious.

Manage By Walking Around

Remember the invisible gorilla video?

In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was being tossed, someone in a gorilla suit walked between them in plain view. Very few people noticed the gorilla because they were so focused on counting the passes.

The invisible gorilla study is the most famous example of a phenomenom called “inattentional blindness.” When we pay close attention to one thing, we often fail to notice other things – even if they are obvious. The authors of the book modified the original video to reinforce the point.  Watch the updated video to see if you notice anything unusual:

If you’re like most people – including me – you didn’t notice the person leaving the game or the background curtains change color.  You…

Ver la entrada original 253 palabras más

Lovemarks.com ‘Love’ Spot // Me quieren no me quieren…


Heartwarming, inspiring and at times providing a little tingle, this spot borrows from photographers from all over the internet, and uses their emotive images to build a narrative showcasing ‘the most important thing in the world’.

Prod Co: Star Productions
Script: Tristan Holmes
Director: Tristan Holmes
Edit: WIlliam Kalmer
Voice: Tristan Holmes

el ABC -de manual- “No confundir ejecución con estrategia” // @revista_mercado // @Biz_Tec


Muchas veces los ejecutivos confunden  visión, misión, propósito, plan o un conjunto de metas, con estrategia.  Si lo hacen, ponen el carro delante del caballo.

 

Hay cinco preguntas para hacerse antes de formular una estrategia para la organización:
1. ¿En qué negocio habría que estar?
2. ¿Cómo se puede agregar valor a la empresa?
3. ¿Quiénes son los clientes ideales para el negocio?
4. ¿Cuál es la proposición de valor para esos clientes?
5. ¿Qué capacidades son fundamentales para agregar valor al negocio y diferenciar sus proposiciones de valor?

Aunque muchas compañías pueden articular una visión, una misión, un propósito o una meta, son pocas las que tienen buena respuesta para las cinco preguntas de arriba.

Mi táctica es mirarte, aprenderte como sos, quererte como sos. […] Mi estrategia es en cambio mucho más profunda y más simple. Mi estrategia es que un día cualquiera, no sé cómo ni sé con qué pretexto, por fin me necesites“, escribió alguna vez Mario Benedetti. Sin hacer de lado la belleza de su más famoso poema, ¿sabes cuál es la diferencia entre táctica y estrategia? ¿La aplicas correctamente en tu empresa?

(Via mercado.com.ar & biz-tec.mx)
Leer más “el ABC -de manual- “No confundir ejecución con estrategia” // @revista_mercado // @Biz_Tec”

Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia


Thnx to smashingmagazine.com and flipthemedia.com

When I think about where we are with the Web in comparison to other media in history, pinpointing it is really hard. Is it like when the Gutenberg Press was just invented and we’re experimenting with movable type, or are we still embellishing pages and slavishly copying books by hand?

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Our knowledge of building digital things changes rapidly, taking us from newborn to adult and back again every couple of years. It’s both exciting and frustrating, because just when you think you have it all figured out, it completely changes. But if you’re like me, learning something new keeps things interesting.

So, it seems pretty normal that our methods of designing and building websites are questioned every so often. The argument to ditch design apps (or to drastically minimize the time spent in them) and go straight to the browser has popped up a lot in the past few years and then quite recently. It’s obvious that our digital world and, by proxy, our design process are in a state of transition. And they should be: considering design in the context of your materials and goals is always important.

I tend to shy away from prescriptive approaches. Most decisions are framed by our experience, and, as humans, we’re continually drawn to and seek out what we already believe (known as “confirmation bias”), ignoring the rest. So, I strive to keep that in mind whenever listening to advice about how things should be done. We’re all navigating the same changing landscape here. What many designers recommend is the right answer for them and not necessarily the right answer for you, or your client. As Cameron Moll more eloquently states:

“You know your circumstances, your users, and your personal preferences best. And if that means responsive web design — or design methodology or todo app or office chair or whatever — isn’t the right choice for you, don’t be ashamed if you find yourself wanting more, or at least wanting something else.”

That’s exactly how I feel right now. A lot of the explorations into Web design lately have been looking for the best ways to optimize an experience and to make it as flexible as possible across devices. These are important issues. But what about the design principles we’ve proven and iterated on through a variety of media? How can we apply what we’ve learned about design so that it can be utilized in an appropriate way to create websites in this multi-canvas world?


Typographic Design in the Digital Domain” with Erik Spiekermann and Elliot Jay Stocks

In an interview with Elliot Jay Stocks, legendary typographer and designer Erik Spiekermann explains how he finds it funny that designers today complain about limitations in designing for mobile…

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1. Technology and use trends

  • Digital options increase every day
  • Fluidity allows you to reach people through all the different methods available
  • Some devices actually create new data, which yield new insights (i.e. FitBit, Fuel band, etc. This idea will also be interesting for toys.)
  • Network speeds increasing (huge difference from 3G to LTE)
  • With the decreased price of cloud storage, sharing content across devices is easier (shared experience)
  • Content management systems drive the consumer experience and should be integrated into the foundation of your platform

2. Types of connected experiences

  • Synchronized: for example, the eReader let’s you make notes and brings you back to where you last stopped, no matter the device. Evernote allows you to share information and access documents from different locations and devices.
  • Adaptive: content adapts to your current device. This could mean apps for the device you want to target or responsive websites. It’s important to consider how the customer will engage on a device and what information you need to share.
  • Complementary(second screen): people interact with content at an event or with others experiencing an event. A lot of networks are investing in second screen platforms. 80% of people with tablets watch television with a second screen in front of them; an opportunity for networks to build deeper experiences for customers.
  • Device shifting: people start searches on mobile/tablets and finishing them elsewhere, shifting seamlessly from device to device. Consider content and context of each device.  For example, when searching for cars, on the phone you might want to show visuals, basic information, and location-based results, while on the PC you have expanded information, but don’t focus on location-based information specifically. Leer más “Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia”

Let Your Fans In: The Advantages of Open Facebook Walls // via socialbakers.com // @socialbakers


 

Since we first launched Socially Devoted, brands have really upped their games, increasing the responses to customer questions through social media platforms. We wondered why some brands still have closed walls.

Throughout 2012, as the value of social media and online customer care became apparent, we noticed that companies set up presence and started to focus on two-way communication. Several brands, such as Nivea Men USA and Whirlpool opened their Page walls that were previously closed. And it pays off! Whirlpool is Socially Devoted with a Response Rate of 82,42% and Nivea Men USA is almost there, responding to 64,29% of questions on Facebook.

Via socialbakers Social Media Statistics

Whirlpool opened its Facebook wall and now responds to 82.42% questions! Worth it!

In 2013 we see the smart brands focusing on the quality of relationships, competitive analysis and the consistency of data.

 

However some brands are still lagging behind and don’t even allow their customers to contact them via Facebook. These include PumaDolce & Gabbana and Blackberry. Altogether these brands do not allow a total of 15 979 004 fans to have a voice. Leer más “Let Your Fans In: The Advantages of Open Facebook Walls // via socialbakers.com // @socialbakers”