The Most Socially Devoted Industries on Twitter

Finance, Airlines and Telecom - The Most Socially Devoted Industries on Twitter image

Since we launched Socially Devoted as an industry standard of social media customer care, we have been pleased to see brands making an extra effort to improve their Response Rates and Response Times – especially on Facebook.

But How Does Twitter Measure Up?

We’ve seen some improvement over the last three quarters in the Response Rates, especially in the Electronics and Alcohol industries. But once again, the top 3 in the ranking are dominated by the Finance, Airlines, and Telecom industries. This is great, considering that they are all service companies and should, therefore, be responsive to all kinds of inquiries from their customers.


Socially Devoted is a key measurement that can help brands to improve their success in social customer care. Even brands with high Engagement Rates should not ignore it; after all who can afford not to improve on customer satisfaction?

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Download the Social Data Demystification & Best Practice

#SocialData — Demystified! New IABlog post by Patrick Dolan, IAB

IAB’s Data Council just rolled out a new report—Social Data: Demystification & Best Practice—that can give companies and marketers a sturdier starting point for understanding and making better use of this growing mass of information and its power to positively influence millions of people through social amplification.

social-tradanalyticsvssocialdataanalytics.JPGSocial data that haven’t existed in traditional digital media analytic channels (Social Data: Demystification and Best Practice, IAB)

Social Data flows from a million directions. For example, many online marketers are using trackable URLs when posting to social media. These allow you to see exactly where your traffic and customers come from. Another popular social media tool allows you to add a share button wherever you need one on your website—a tool that creates data about who comes to your site, when and why. Of course social media sites themselves also generate masses of social data for you to use. All in all, just like other entities that are growing their online community, we at IAB use Social Data analysis tools, to see where our offerings are strong and to get feedback that helps us reach unexplored audiences. Continuar leyendo «Download the Social Data Demystification & Best Practice»

SocialBro has created a new Collaborators tool

We here at SocialBro HQ are very excited to announce our latest good news to you all! We would like to introduce you to our latest new feature “Collaborators!”. This feature has been added to make managing your Twitter accounts easier. It is very rare that an organisation will have just one person (or even a few people) managing their whole social media strategy.

With SocialBro’s new Collaborators Tool you can control which members of your company can see certain Twitter accounts, such as your co-workers, or use this feature to enable your clients to manage their Twitter accounts but not see those not belonging to them.

Being able to control who has permission to access what will allow you to maintain control over your accounts while sharing the responsibility with others. This will ultimately save you time, make managing your Twitter- marketing strategy easier and prevent publishing mistakes from happening.

Please find on our user guide the tutorial How to use the Collaborators Tool, where we explain all the details about the new feature.

  • Professional users can add up to 3 collaborators to their SocialBro account at no extra cost.
  • Business users can add up to 5 collaborators to their SocialBro account at no extra cost.

Changes to the number of sources you can analyze

Continuar leyendo «SocialBro has created a new Collaborators tool»

Content marketing deserves a prominent place in your business operations


We know how important it is for small businesses to create killer content. For many small business owners, however, the idea of content creation is a daunting one. And why not? Blogging isn’t always easy, especially if you don’t have the manpower or in-house talent to help craft your content. When times are tough for small businesses and money is tight, allocating resources to content creation doesn’t necessarily seem like the smartest move, does it?
With this sort of mentality, it’s easy to let content marketing slide on your list of priorities. It may be more appropriate to think of a business’ content as an entity that does most of its work “behind the scenes.” While an article or two every few months won’t rake in the dough for the average small business, a steady stream of blogs and articles will develop a flux of new visitors and increased web traffic; such traffic ultimately leads to, well, leads.
Still, many skeptics continue to see the benefits of content marketing as somewhat of a fairytale. Where’s the proof? What’s the point? Where are the numbers?
The numbers do indeed exist, and here are some points for starters: 
  • 91% of business-to-business marketers are now using content marketing.
  • Businesses that blog actively generate 67% more leads per month versus those that don’t.
  • 79% of businesses are using content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation.
What can we take away from such statistics?
  • Nearly every business today is taking part in some form of business blogging or content creation.
  • The more a business blogs, the more likely they are to create new leads.
  • Businesses are creating content for multiple purposes, not just to draw in leads or sell a product.
In short, most businesses are blogging and they’re seeing results. If your business isn’t blogging, chances are that you’re part of the minority. Furthermore, there’s a good chance that your competitors are creating content and therefore leaving your business a step behind.
There’s plenty we can take away from 2012 in terms of content marketing that will put small businesses on the right foot heading into 2013. Whether your business has already developed a content marketing strategy or you’re just getting started, take the following four tips into consideration. The marketing world is one which changes rapidly; staying ahead of the curve will help maximize your returns in terms of content creation.
Diversify Your Content

The basic question is, do you already have such a nice view at your disposal? If you do, I bet it took you a lot of effort and you are taking a lot of effort to keep that comfy view. I hope I can extend your view and make it easier for you to maintain it.

If you don’t have this bird’s-eye yet, I hope this post will give you some ideas on how to get it and keep it with a minimum of effort.

As a nice site effect, your efforts will give you a grip on new content ideas you can write blog post on.

A Perfect Blog Post

Bird's-eye view
From Wikipedia,

A bird’s-eye view is an elevated view of an object from above, with a perspective as though the observer were a bird, often used in the making of blueprints, floor plans and maps.

Now imagine the object being your competitions blogs. Including the ones you want to work together with, now or in the future.

The basic question is, do you already have such a nice view at your disposal? If you do, I bet it took you a lot of effort and you are taking a lot of effort to keep that comfy view. I hope I can extend your view and make it easier for you to maintain it.

If you don’t have this bird’s-eye yet, I hope this post will give you some ideas on how to get it and keep it with a minimum of effort.

As a nice site effect, your efforts will…

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Historia de Pepsi + Logo evolución

La Historia de ésta compañía comienza a principios de la década de 1890 en Carolina del Norte por Caleb Bradham, un farmacéutico de New Bern y se ofrecía a los clientes como medicina contra la dispepsia, comenzó con el nombre de «Brad’s Drink». En 1898 la bebida cambió su nombre a Pepsi-Cola, en 1902, Caleb Bradham solicitó el registro de la marca y fundó la Empresa con 97 acciones de capital y se registró como marca comercial el 16 de junio de 1903.
Bradham comprendió desde un principio que los aspectos del marketing serían la base del éxito y así, durante su primer año gastó $1,900.00 dólares en publicidad (suma muy grande si se toma en cuenta que apenas había vendido 8.000 galones de concentrado).


En 1905 el mismo Caleb Bradham construyó su primera Planta Embotelladora. Para 1907 ya habían 3 Plantas más con una venta anual de 100.000 galones de concentrado (en dos años vendió doce veces más concentrado). Tanto por la Primera Guerra Mundial, como por la Depresión de 1929 la vida de la Pepsi estuvo a punto de extinguirse, y Caleb tuvo que volver a su ocupación anterior: boticario.

En 1931 Charles Guth, en ese entonces Presidente de la Compañía de dulces LOFT compró la marca registrada.
Después de varios experimentos y de transcurridos cinco años, se le ocurrió embotellar Pepsi en botellas usadas de cerveza de 12 onzas, pero como contenía el doble del común de los refrescos de cola, tenía que cobrar el doble, es decir, diez centavos de dólar, y en consecuencia el consumidor se resistía a pagar ese precio, razón por la que Guth decidió vender el producto a cinco centavos de dólar, lo que daba a los consumidores excelentes razones para consumir el producto.

En 1936 la Pepsi lograba utilidades de alrededor de los 2 millones de dólares.

En 1938 fue nombrado Presidente de la Compañía Walter Mack, quien consideraba a la publicidad como la clave del negocio y transformó a la Pepsi en una moderna Compañía comercializadora.
En 1940, hizo historia cuando se transmitió a nivel nacional el primer «Jingle» de publicidad. Su título, «Nickel Nickel», hacía referencia a su precio (5 centavos de dólar). «Nickel Nickel» fue todo un acontecimiento, traducido hasta en 55 idiomas distintos.
Con la llegada de la Segunda Guerra Mundial, el Gobierno de los Estados Unidos se vio en la necesidad de racionar el azúcar y esto perjudicó seriamente las ventas de Pepsi. Por otro lado, el Lema «el doble por los mismos cinco centavos» dejó de ser efectivo para finales de la Segunda Guerra Mundial, y las ventas andaban por los suelos.

En 1949 llegó a la Presidencia de Pepsi Al Steele dirigente notable y capaz. Cambió todo: introdujo una botella elegante, creó un departamento de marketing, presentó a la Pepsi como una bebida refrescante, ligera, baja en calorías, y logró algo más importante: que los embotelladores echaran mano de sus ahorros e hipotecaran sus casas para invertir en el negocio, de lo que resultó que en 1959 hubiera más de 200 embotelladores.

Pepsi comenzó a ser un desafío real para la Coca Cola.

En 1963 llega a la Presidencia de Pepsi Donald M. Kendall y con él la agencia publicitaria BBDO (iniciales de los apellidos Batten, Baston, Durstime y Osborn) quien hasta la fecha sigue siendo la responsable creativa de la imagen de Pepsi. Entre los años de 1963 (cuando Kendall tomó la compañía) y 1986 (cuando se jubiló) dejó una corporación que ocupa el lugar 41 entre las 500 empresas más importantes en los Estados Unidos.

En 1965 se crea Pepsi Co., fruto de la fusión de Pesi-Cola y Frito Lays.

Para crear un clima que atrajera a gente con talento y espíritu empresarial, se trasladó la sede que estaba en Nueva York, a la población rural de Purchase (sede actual de La Corporación Pepsi Co.) en el condado de Westhester.
En 1984, el popular cantante Michael Jackson firmó un contrato publicitario multimillonario con Pepsi, con reciprocidad para el anuncio del Victory Tour patrocinado por Pepsi.

Se grabaron dos escenas publicitarias con Jackson bailando junto a un grupo de niños de barrio, en un concierto.
En 1986 cuando le entregó el mando a Wayne Calloway, la Corporación Pepsi Co., a la cual pertenecían ya Frito Lay y los Restaurantes Pizza Hut y Taco Bell vendían cerca de $9.000 millones de dólares al año.

Pepsi Co. se encuentra actualmente entre las más exitosas Compañías de productos de consumo del mundo con ingresos anuales de más de 30,000 millones de dólares y más de 480.000 empleados.

Evolución de Logotipos

Para los amantes de las tipografías > lo pedís, lo tenés :D

10 free grunge fonts

Take advantage of this compilation of free grunge fonts that you can put to use in your cool designs.

    Grunge fonts are becoming increasingly popular. Instead of shiny, crisp typefaces, many artists and designers are seeking to use an urban, dirty, street style in their designs. With this in mind, we’ve scoured the web to find you 10 top, free grunge fonts available to download now.

    Creative Bloq

      01. Everyday Ghost

      Everyday Ghost by Andrew Hart

      Everyday Ghost is one of 63 fonts created by typeface designer Andrew Hart. The design, which features smudges and blotchy effects, adds an interesting twist to an otherwise generic serif font. Free for personal use only.


      02. Fail

      Fail by Douglas Vitkausk

      This cool typeface does anything but what its name suggests, having been downloaded hundreds of thousands of times since its release. This is one of 129 fonts designed by Douglas Vitkausk, whose work has amassed over 12 million downloads! Free for personal use only.


      03. Laundromat 1967

      Laundromat 1967 by Last Soundtrack

      This cool Laundromat 1967 typeface would make a great newspaper-type ransom note design. Developed by designer Gyom Séguin aka Last Soundtrack, this is one of 46 fonts he’s crafted. The full set of this particular type features uppercase letters and numbers. Free for personal use only.


      Continuar leyendo «Para los amantes de las tipografías > lo pedís, lo tenés :D»

      IAB and MMA Release: Download the Mobile Phone Creative Guidelines

      IAB and MMA Release «Mobile Phone Creative Guidelines»

      With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

      The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”

      The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.

      Balancing the requirements of both the marketer and the consumer experience, the guidelines address varying factors such as different data connections (WIFI, 3G, 4G, etc.), carrier plans, Z-Index range and even the impact of the reduced processing power inherent in mobile device for file load size and web display.

      Critical elements in the “Mobile Phone Creative Guidelines” include:
      Continuar leyendo «IAB and MMA Release: Download the Mobile Phone Creative Guidelines»

      The One Social Network That Drives ROI That Nearly All Brands Ignore

      When you think about the main social networks, most people are in agreement that there are four main players… LinkedIn, Facebook, Twitter and YouTube. While most brands and businesses spend a fortune on advertising and creative campaigns on social media, there is one huge opportunity staring everybody in the face that is waiting to be exploited.


      Via Simply Zesty

      INMESSIONANTE Pepsi presenta el primer diccionario que incluye Un Adjetivo para Messi

      Pepsi, marca integrante del portafolio de bebidas de PepsiCo, anuncia el cierre de la exitosa acción “Un Adjetivo para Messi” desarrollada por BBDO Argentina a través de la edición de un exclusivo diccionario. El mismo contará por primera vez con el adjetivo que describe al ídolo del fútbol mundial: INMESSIONANTE.

      Via |


      La acción comenzó a raíz de los dichos del DT Alejandro Sabella quien comentó que “no hay palabras que lo definan, inventemos juntos un adjetivo para describirlo”. En este sentido, Pepsi creó una campaña para que los consumidores y usuarios de Twitter puedan proponer esta nueva palabra bajo el hashtag #UnAdjetivoparaMessi, movida que llegó a juntar más de 600 adjetivos en una semana entre los que se destacaron
      Messias, Messiánico, Messibuloso y Amessing, entre otros.


      Continuar leyendo «INMESSIONANTE Pepsi presenta el primer diccionario que incluye Un Adjetivo para Messi»


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