Targeting The Consumer: Comparing Tablet to Desktop Paid Search Performance


via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/cxsDasB6zfk/targeting-the-consumer-comparing-tablet-to-deskto.html

In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.

To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!