McDonald’s rolls out new packaging designs | by Dorian Cioban


brandingmagazine.com

McDonald’s is starting strong in 2013 by unveiling a new set of freshly redesigned beverage cups and carry-out bags, but there’s a catch: the new designs contain a scannable QR code which, due to immensely growing popularity of smartphones enables users to more easily find our more information about the products they consume. Along with the scannable point of interest, the design of the package is oriented towards brand storytelling with appealing, trendy illustrations.


Kevin Newell, McDonald’s Chief Brand Officer stated that the new packaging is designed to enagage with
consumers in such way that it celebrates McDonald’s, as well as providing more information on nutritional values:

“Customers tell us they want to know more about the food they are eating and we want to make
that as easy as possible by putting this information right at their fingertips.”
It is worth mentioning that McDonald’s finally realized the potential that lays in each of our
pockets by simply adapting their design to the world of smartphones.

The new packages are rolling out this week in the U.S. and worldwide during the course of 2013.

 

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Autor: Gabriel Catalano - human being | (#IN).perfección®

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