Why Writing With Our Hands Is Still Important | readwrite.com

I first noticed something was off when I went to pay my rent one month. The window for a timely online transfer of funds was closing, so to get the money to my landlord in time, I’d have to do something unusual. I took out my checkbook, grabbed a pen and started writing the date.

It felt weird. My hand cramped a little, churning out numbers and letters with the slightest – but still noticeable – discomfort. My handwriting sucked. It suddenly occurred to me that I hadn’t actually written anything by hand in a long, long time. Just a few years earlier, I kept a paper journal by my bed and would buy three-packs of Moleskin notebooks for brainstorming, sketching and jotting things down. What happened?

Why Writing With Our Hands Is Still Important John Paul Titlow

Over the course of the last four or five years, several little computers have found their way into my life. Bit by bit, my professional and creative existence made the transition to an entirely digital universe. At my old job managing digital publishing for a newspaper, the iPad soon replaced my spiral notebook in meetings. Then I left the print world to work on the Internet full-time. I could even sign my freelance contracts with my finger on an iPad.

Who needed paper? Isn’t the future amazing? Look, more tweets. Wait, what was I saying?

Our Pixel-Based Lives Leer más “Why Writing With Our Hands Is Still Important | readwrite.com”


Some Obvious A/B Tests You Should Try | by Neil Patel

ab testing experiments


If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running 1 new A/B every other month, if not once a month.

With my business we typically run 1 A/B test every 2 weeks and although many of the tests fail, we usually find a winner 1 out every 4 tests that boosts our conversion rate by at least 20 percent.

One of the main ways I’ve been able to have great success is by learning from other entrepreneurs. Each week, a group of entrepreneurs, including me, discuss A/B tests that we had success or failures with. We share data with each other, which then helps all of us come up with new A/B tests to try.

Here are 11 obvious A/B tests you should try:

Test #1: Add the word FREE in your ads

Eric Siu from TreeHouse manages thousands of dollars in ad buys each week. One of his main channels of acquisition is remarketing. He tested out a lot of different ad types, but found his cost per acquisition (CPA) to be around $60. He changed the color of the ads, the call to actions and many other elements within the ad, but none of them had a major impact on the CPA.

He then tested adding the word “FREE” within his ads.

ab testing experiments treehouse ad

That one word resulted in his CPA to decrease from $60 to $43 a signup.

Test #2: Create an explainer video

I’ve created a handful of explainer videos, but they were all done wrong. Once I learned what elements needed to be in an explainer video to help boost conversions, I instantly saw an increase in our conversions.

By adding a video that had the same exact message as our homepage copy on CrazyEgg.com, we were able to increase homepage conversions by 64%. The big lesson I learned there was that people don’t always like reading text, but they are open to listening to a short video that explains a product or service.

Test #3: Have your signup button scroll with the visitor

On TreeHouse’s library page they noticed that people were reading their content on and scrolling down, but they weren’t clicking on the signup button. So at first they tested changing the color of the signup button from grey to green.

The change in color had somewhat of an impact, but it didn’t have a large enough impact. So they tested a concept similar to what Facebook does… in which their main navigation bar scrolls with the reader. And because the signup button is in the navigation, it would cause people to notice the button.

ab testing experiments treehouse nav

This simple change increased conversions on this one page by 138%.

Test #4: Removing forms fields

On NeilPatel.com I collect leads from individuals and companies who are interested in increasing their online traffic and more importantly online revenue. My submission form contained 4 fields:

  • Name
  • Email
  • URL
  • Revenue

I didn’t think that having 4 form fields would affect my conversion rate because it doesn’t take too long to fill them all out. I ran a quick test to see if replacing the revenue field with a open field asking “what can help you with” would affect conversions as some people may not want to share their revenue.

That test didn’t have an impact on my conversion rate. I then decided to remove the “revenue” field all together and only have 3 form fields.

ab testing experiments neilpatel forms

That boosted the conversion rate by 26%.

Test #5: Create a two-step checkout process Leer más “Some Obvious A/B Tests You Should Try | by Neil Patel”

The 10 Most Popular Apps on the Wix App Market

The Wix App Market just continues to grow and grow. New apps are constantly being added to the website builder, giving site owners more and more options to enhance their sites with cutting-edge business tools, social features and utilities.

A nice way to see what the Wix App Market can do for your website is to check out the list of the most popular apps. These are the top 10 apps that Wix users have most frequently added to their sites. Check them out and you’ll definitely find something right for yours.

Most Popular Apps on the Wix App Market

Instagram Feed

A gorgeous Instagram feed is such a great addition to a website – no wonder this app is so loved! If you still think Instagram is only for hipster students, think again. Businesses and services are using this network to highlight their visual side. Want to see how? Visit Wix on Instagram!

Most Popular Apps on the Wix App Market

Live Chat

If you’re running a business online, you would want to be able to interact with your potential clients in real time. Live Chat can help you with that! This app is a real boost to your customer service and is extremely easy to manage.

Most Popular Apps on the Wix App Market


Set up a social store and start selling your products on the world’s most successful networks – Facebook, Twitter and Pinterest. This is a great way to increase exposure. Instead of waiting for clients to come to your store, you go to where they hang out online!

Most Popular Apps on the Wix App Market

123 Contact Form

Don’t get confused by the name. This app allows you to create more than a contact form – you can design RSVP forms, donation forms, sales lead forms and more. Choose from a large variety of themes and easily customize them to fit perfectly with your website design.

Most Popular Apps on the Wix App Market Leer más “The 10 Most Popular Apps on the Wix App Market”

December 2012 Social Media Report: Facebook Pages in Argentina | socialbakers.com

Vía and Thz

Local fan statistics for all Facebook Pages! Our Regional reports are now packed with competitive advantage, unwrap them NOW!

For the first time ever, you can now breakdown your competitors’ Facebook page fans by country. You are now able to see any brand´s fan distribution within any country you select thanks to our monthly Regional reports and our Facebook Page statistics section on our homepage. Just click on any Page you want and you will instantly discover its 5 most supportive countries on Facebook.

Argentina en FBook
Facebook Pages Now Ranked by Local Fans

Tip: Analytics PRO goes even further by listing the most Likes coming from up to 45 countries!

Facebook Pages Now Ranked by Local Fans

As you can see in the report below, we are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture. Leer más “December 2012 Social Media Report: Facebook Pages in Argentina | socialbakers.com”

No Pierdas tu Tiempo con Empresas que No Creen en Ti

Todos sabemos lo duro que es conseguir nuevos clientes para nuestros negocios y que, cuando eres tú quien pica la puerta del cliente, en muchas ocasiones automáticamente el precio de tus servicios se ven rebajados como mínimo un 15% (incluso más en muchos casos). Dependiendo del sector en el que desarrollemos nuestra actividad ampliar nuestra […]

via Víctor Martín http://feedproxy.google.com/~r/victormartin/~3/lEN4IXH_cro/