9 enero 2013 – Gabriel Catalano®

Los más buscado, ahora! | arrive recursos humanos | Vendedor Técnico C/experiencia

Estamos en la búsqueda de un Ingeniero, Licenciado Químico o Licenciado en Farmacia, proactivo, dinámico, con una experiencia no menor a 4 años en posiciones similares, obtenida excluyentemente, en empresas de la industria química desarrollando el mercado de cosmética y/o detergentes.

Como en los negocios, el secreto es saber algo que nadie más sabe, es fundamental que estés orientado a la gestión de resultados!

Entre tus principales responsabilidades se destacan el desarrollo de nuevos negocios; implementación de estrategia comercial; gestión de ventas técnicas y asesoramiento técnico.
Pedimos un buen manejo del idioma inglés.

Te ofrecemos, excelentes condiciones de contratación, posibilidad de capacitación y desarrollo en un ambiente altamente profesional.

Enviamos todos tus datos actualizados, personales y profesionales, junto a la remuneración pretendida.
No olvides citar la REF: ZHS vía email a cv1@arriverrhh.com.ar

5 Great Ways to Find Out What’s Trending on the Web‬

Trying to increase traffic to your website? Trend-tracking can help you with that. Whether you’re looking for potential hot topics to make a buzz, or whether you’d like to optimize your site for search engines, trend-tracking tools can really come in handy. Today, many online platforms are able to offer highly valuable data for website owners. They provide us with the priceless answer to the age-old question: what are people into these days?

On this post, we gathered a list of 5 trend-tracking tools that provide the latest data on what’s hot. So go ahead, find out what readers are looking for and give your traffic-targeting strategy an educated boost.

Google Trends

Considering Google’s massive global reach, Google Trends is one of the most accurate and powerful trend-tracking tools available today. It has a clean and straightforward interface that makes it into a very convenient and intuitive tool. Basically, Google Trends will show the latest “big things” on the web, based on searches people perform on Google. You can even explore a visual representation of regional interest on a country’s map, and find terms related to your business or interest.

Trendsmap

Want to find out what people are talking about right now? If there’s a conversation happening, it’s happening on Twitter, and if you want to follow the conversation based on a specific location, use Trendsmap to log into the global Twitter talk. Trendsmap presents a screen-wide world map with tags and hashtags of most popular terms currently used on Twitter. The size of the tag will tell you how often it’s being used. Simply click a tag and a lightbox will open, showing the most current tweets on the particular topic. You can also search for specific keywords or hashtags to find out if and where they are being tweeted right now.

Leer más “5 Great Ways to Find Out What’s Trending on the Web‬”

Identidad digital: la reputación online de las empresas

por Observatorio de la Seguridad de la Información

Hoy en día, las empresas tienen una presencia en Internet, bien de forma activa o bien por la acción de usuarios y clientes. Este hecho hace que cada vez sea más importante la monitorización de la valoración que el público hace de la compañía en la Red y llevar a cabo una adecuada gestión de reputación online corporativa.

El siguiente esquema gráfico recoge los principales aspectos a tener en cuenta para llevar a cabo la gestión de la presencia online de las empresas, extraídos de la “Guía para empresas: identidad digital y reputación online”, publicada por INTECO.

Dicho material proporciona nociones sobre identidad digital y reputación online corporativa, y expone los principales riesgos relacionados con la privacidad y seguridad que pueden afectar a la imagen de la compañía en el entorno virtual. Para evitar y reaccionar en estas situaciones, cualquier empresa puede recurrir a las pautas para la correcta creación y gestión de la identidad digital corporativa.

La guía completa está disponible para su descarga en formato PDF accesible en castellano, y el esquema gráfico se encuentra traducido al inglés, catalán, euskera, gallego y valenciano.

Branding & Women By Randal Radic | brandingmagazine.com

According to Forbes and CNN, women make up 50% of the population and control 80% of consumer purchasing decisions. More importantly, women now own 30% of all businesses in the United States, and this number is growing. Women directly control over $7 trillion dollars. By the year 2010, it is predicted that women will control private wealth in the amount of $13 trillion. This fantastic growth in income is changing the face of marketing. Women are being targeted. Charles Schwab, Citibank and Merrill Lynch now have marketing aimed specifically at women.

Although married couples lead the way in home buying, the number two-position is held by single women. Women buy homes. Women invest their money. Women take luxury vacations. Women buy investment properties. Ignoring the affluent female customer is a mistake that no seller can afford to make.

The psychology of affluent female customers is different than that of affluent male customers. Now do not interpret that statement to mean anything more than what it says. For ultimately, affluent men and women purchase luxury goods and services for the same reasons, which will be discussed later. What is different between men and women is the way their brains actually function. Newsweek reported that brain-imaging technology has demonstrated definite distinctions between the functioning of male and female brains. Here are some of the distinctions:

– When asked to think about nothing, women think about the word “nothing.” Men think about sex or sports.
– Men are more adept at reading road maps than women.
– Women are more adept at perceiving emotions in people’s faces.
– Women’s brains are more flexible than men’s brains. Which means that women are better at multi-tasking because they are less channeled into one way of thinking than men. Leer más “Branding & Women By Randal Radic | brandingmagazine.com”

Joyante's Blog

Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model? “Big data” can drive competitive advantage if companies follow a few timeless principles. (An excerpt from an article in Strategy+Business by David Meer).

“Big data” — the explosion of quantifiable information, much of it generated by people’s behavior on the Internet and social media — has captured the imagination of companies, academics, and the media. Executives are rightfully intrigued by the idea of drawing conclusions about their customers’ buying propensities from details of their activity: who they’re connected to, what they like. This promise is born partly of the fact that the data for Internet-based analytics is already being captured on computers, there to be sorted, filtered, and…

Ver la entrada original 875 palabras más

A Resolution For A Sustainable New Year

As marketing professionals, we need to think of “green” marketing not only in terms of helping our clients create socially responsible images, but also how we can practice sustainability within our
own agency cultures. For this New Year, we can resolve to eliminate waste on the back-end for ourselves and our clients, which will in turn make the experiences we create for consumers that much more
delightful and engaging.

via MediaPost | Marketing: Green http://feeds.mediapost.com/~r/marketing-green/~3/2nePyHZRop0/a-resolution-for-a-sustainable-new-year.html http://ifttt.com/images/no_image_card.png

LinKDIN | Ecosistema de seguidores

How not to design! The Biggest mistakes that designers make | creativebloq.com

All designers make mistakes. Craig Minchington examines the most common howlers, and how to avoid them.

Although we don’t like to admit it later on in our careers, when we start making our way as designers, we make a lot of mistakes. Once you’re working in a creative agency you quickly learn that there are a lot of things you should not do. Here I’ve compiled a list of 10 common design mistakes for you to be aware of. Although I’ve committed most of these crimes myself, I have learned from them and hopefully they can help you too…

01. Not understanding the brief

Get as much detail about what the clients wants and needs, as early on as possible

Without a clear idea of what the client wants you can end up making matters complicated for yourself. A lot of time can be wasted procrastinating, or working up design ideas that may not be relevant to the client’s needs. Instead, you need to read and understand the brief carefully from the start, make notes, brainstorm and try to keep in contact with the client to ensure that what you are working up is heading in the right direction.

02. Not saving files correctly

In general, save your designs as CMYK for print, RGB for web

Knowing how to set up your files correctly from the start is vitally important. There are many things to consider depending on the output of the work.

Print work is generally set up as CMYK and at 300dpi, whereas work for the web should be RGB at 72dpi. Remember to consider bleed, trim and safety areas. Before sending to print, think about your file formats, outlining fonts and colour profiles.

This may all seem like a lot to take in but learning these processes will save you time in the long run, ensuring your work is reproduced correctly and keeping the client happy. >>>>> Leer más “How not to design! The Biggest mistakes that designers make | creativebloq.com”

Examples of Big Images in Web Design | webdesignledger.com

by Gisele Muller

In 2012 we could see the growth of the trend of big images in web design. Throughout the year we could see more and more big and beautiful images appearing in nice and clean designs. If you check out our Best of Web Design in 2012 list you will notice that this trend was quiet strong in 2012. Since we believe that the big images trend will stay strong in 2013, and also because we believe that images can give a lot of personality and style to a design, we decided to gather a list of fresh examples of sites taking advantage of beautiful images. From big thumbnails to huge background photography, you will find a lot of great examples here. Enjoy!

Piction

Yoke

Hello Media

Fior di Latte Gelato

Ghost

Evolve

Swedish Seasons: Winter

Wright Feldhusen Architects

Fhoke

Noe Araujo

Leer más “Examples of Big Images in Web Design | webdesignledger.com”

Notoriedad vs Personalidad | titonet.com

A la hora de plantear el lanzamiento de una marca o de una campaña hay una decisión importante que tomar. ¿Qué prefiero: «notoriedad» o «personalidad»? ¿Que el mercado tome conciencia de la existencia de mi marca o que la gente se identifique con su carácter y con los valores que quiero transmitir?

Se trata de un dilema que ya comentamos en Lo importante no es que hablen de ti (casos Ryanair y Weatherproof). Hoy trataremos de profundizar en este interesante tema. Vamos a representar la elección de la siguiente manera (siendo la línea discontinua el eje de equilibrio)…: >>> Leer más “Notoriedad vs Personalidad | titonet.com”

Top Six Components of a Creative Climate | innovationmanagement.se

Are you thinking about ways to transform your workplace into an environment more conducive to innovation? This article takes a closer look at six components of creative climates that have shown to be significant at facilitating creativity according to new research.

This article will continue investigating creative climates with the goal of identifying the most substantial components that facilitates creativity.

What is a creative climate?

A climate can be seen as various aspects of the psychological atmosphere in a team and the surrounding organizational environment. The climate often conveys expectations about which behaviors and attitudes that are acceptable. In the creativity research field there has been many attempts to conceptualize the idea of a ‘creative’ climate – i.e. such a climate that facilitates outcomes that are creative. Examples of such conceptualizations are the Team Climate Inventory by Anderson & West (1996), the Creative Climate Questionnaire by Ekvall (1996) and the KEYS by Amabile et al. (1996).

Many components of a creative climate have been proposed during the years. Some examples are the degree of individual freedom, psychological safety, support and positive relationships among team members, vision provided by supervisors, creative encouragement, mission clarity, available resources, and even joy (Denti, 2011).

The search for significant components of a creative climate

For this article I want to highlight six components of a creative climate that have been shown to be among the most salient in predicting creative and innovative outcomes. To identify these components, I have scrutinized two recent meta-analytic studies on factors that influence creativity and innovation (Hülsheger, Anderson & Salgado, 2009, and Hunter, Bedell & Mumford, 2007). Meta analytic studies have the best ability to detect effects across multiple settings since they combine the results from a large amount of studies¹. The factors are presented in no particular order… Leer más “Top Six Components of a Creative Climate | innovationmanagement.se”

Biggest Kids on the Block Becoming Bigger Fans of Social Media | sloanreview.mit.edu

Fortune 500 firms are taking a leap forward in their use of social media, from Facebook to Pinterest.

By Robert Berkman

The very largest corporations in the country — those who make up the Fortune 500 — are showing “the first signs of really embracing a range of social media tools.”

That’s the finding of a study undertaken this past summer by the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth.

Nora Ganim Barnes, the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and a Chancellor Professor of Marketing, Ava M. Lescault, the Assistant Director / Senior Research Associate at the Center and Justina Andonian, the Social Media Coordinator / Research Assistant at the Center, examined how companies from the 2012 Fortune 500 list were using blogs, Facebook, Twitter, YouTube and Pinterest.

Some of the more interesting findings include the discovery of many more Twitter accounts than blogs among Fortune 500 companies. Many companies are also doing specialty blogging and using their own YouTube channels.

Here are some details:

Blogging: A total of 139 companies, or 28% of the Fortune 500, had blogs. Those in the telecommunications industry had the most (40%); followed by commercial banks, specialty retail and utilities (25-30%). Several industries on the list — forest and paper products, railroads, tobacco, toys/sporting goods, real estate, building materials/glass and trucking and waste management — had no members with blogs.

What are these firms blogging about? While the purposes vary, Barnes says that her research shows that blogs are becoming more popular for branding and thought leadership, with some companies using the forums to discuss social concerns. For example, Exxon Mobil’s Perspectives blog often discusses environmental protection.

Interesting Discovery: The researchers reported finding an increasing number of blogs within the enterprise. They also noticed the appearance of “specialty blogs” — blogs that focus on narrower issues, such as company career paths and hiring, social responsibility and community causes. Leer más “Biggest Kids on the Block Becoming Bigger Fans of Social Media | sloanreview.mit.edu”

Predicciones de Social Media para el 2013

Últimamente me encuentro descubriendo contenidos muy interesantes a través de Google+, y es que desde que lanzaron las comunidades creo que se está compartiendo muchísima información de calidad en ellas. Aprovecho para comentaros que yo mismo he creado una comunidad sobre Social Media Marketing en Google+ en la que todo el mundo es libre de […]