Trying to increase traffic to your website? Trend-tracking can help you with that. Whether you’re looking for potential hot topics to make a buzz, or whether you’d like to optimize your site for search engines, trend-tracking tools can really come in handy. Today, many online platforms are able to offer highly valuable data for website owners. They provide us with the priceless answer to the age-old question: what are people into these days?
On this post, we gathered a list of 5 trend-tracking tools that provide the latest data on what’s hot. So go ahead, find out what readers are looking for and give your traffic-targeting strategy an educated boost.
Considering Google’s massive global reach, Google Trends is one of the most accurate and powerful trend-tracking tools available today. It has a clean and straightforward interface that makes it into a very convenient and intuitive tool. Basically, Google Trends will show the latest “big things” on the web, based on searches people perform on Google. You can even explore a visual representation of regional interest on a country’s map, and find terms related to your business or interest.

Want to find out what people are talking about right now? If there’s a conversation happening, it’s happening on Twitter, and if you want to follow the conversation based on a specific location, use Trendsmap to log into the global Twitter talk. Trendsmap presents a screen-wide world map with tags and hashtags of most popular terms currently used on Twitter. The size of the tag will tell you how often it’s being used. Simply click a tag and a lightbox will open, showing the most current tweets on the particular topic. You can also search for specific keywords or hashtags to find out if and where they are being tweeted right now.
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