Top 5 Web Design Predictions for 2013
via Design Newz http://design-newz.com/2013/01/07/top-5-web-design-predictions-for-2013/
Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.
From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:
One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.
Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.
We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.
When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.
Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.
Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.
Full article:
7 Lessons Learned From Launching 5 Products
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Cuando trabajaba como Director de Servicios al cliente en Grey, teníamos un cliente con una magnífica dinámica de networking on y off line. Nos veíamos las caras un par de veces al año representantes del cliente y de la agencia procedentes de todas partes del mundo. Compartíamos case studies de la marca y mejores prácticas de la competencia y todo este conocimiento terminaba en una intranet que consultábamos cada vez que teníamos que recibíamos un briefing para desarrollar un nuevo proyecto. Era una fuente de inspiración para nuestro trabajo diario como jamás he tenido en ningún otro sitio.
En casa de nuestro cliente, llamaban a esta práctica «borrow with pride» = tomar prestado con orgullo, aludiendo a que uno no debía avergonzarse de inspirarse en una idea ajena. Muy al contrario, a menudo es una solución mejor que reinventar la rueda. Intento explicaros por qué.
Entre las definiciones de copiar en el diccionario de la RAE veo:
En un ejercicio de examen escrito, ayudarse consultando subrepticiamente el ejercicio de otro examinando, libros o apuntes.
Fijaos que pone «ayudarse«, no repetir literalmente lo que estás tomando de otra fuente.
Viaje al pasado: ¿os acordáis de la Selectividad? Para mí fue un tormento: creo que no he estudiado tantas horas seguidas ni perdido tantas horas de sueño en mi vida. Durante aquella semana el volumen de información que debías retener para luego plasmar en un papel era inmensa. Aquella prueba activaba al máximo la imaginación en el chuleteo y la copia: se trataba, no de tener a mano el literal de la respuesta que debías dar (eso era imposible ya que había demasiada vigilancia como para transcribir respuestas completas de otra fuente), sino de encontrar una pequeña ayuda, una palabra clave o un mini-listado que te ayudase a recordar lo que habías estudiado para así comenzar a desarrollarlo.
Copiar para progresar >>> Continuar leyendo «Copiar = «tomar prestado con orgullo»»
In business today, «user experience» (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel design to how it responds when users interact with it, to the way it fits into people’s daily lives. You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels.
It’s the «new black,» to borrow from a fashion phrase — as well as a reference to its influence on profitability.
The value of UX as a corporate asset is no longer in question. Just look at the
$1 billion price tag paid by Facebook for Instagram, whose primary asset is not technology, but the best photo sharing UX in the business (and some of the best UX talent as well). Look at the recent Apple vs. Samsung judgment: 93% of the damages were related to design patents that define the iOS user experience. The growing appreciation of the value of UX is not restricted to consumer-facing tech companies, like Google with their new focus on unified design or Microsoft Windows 8 with its sleek new «Metro» design language. At frog, we hear the same things from executives in financial services, healthcare, and infrastructure. Companies like GE and Bloomberg are recruiting leading designers to build UX capabilities at a corporate level. We even hear it from our clients in the international market, such as regional telecommunications companies, who see a «unified user experience strategy» like Apple’s as a sign of status.
The recognition of UX’s importance seems to be slowly sinking into corporate culture the way «brand» did a decade ago. >>> Continuar leyendo «Scaling Your UX Strategy | blogs.hbr.org»
Previously in the Standardization Series, we argued that the worth of a management standard addressing innovation will chiefly rest on its ability to provide guidance on how to achieve sustained success through new product, service or business model development. But how will this “guidance” be generally received and which are the key drivers for the adoption of innovation management standards? The following article explains.
Much like the practice of innovation, the process of standardization too has been with us for quite some time. In terms of management system standards, one of the most successful applications to date is seen in Quality Management (QM), where the famous ISO 9001 has generated over 1 million certifications worldwide over the past decade.
Whether a standard in Innovation Management (IM) will follow the same trend is certainly a question of credibility and especially time. One frequent dilemma is whether QM accounts for the systematic part of innovation. Why does one need a separate IM system to guide this part?stakeholders frequently ask, signaling a potential contact area that needs to be explored further. KTH Royal Institute of Technology for example, is currently in the process of establishing a project that will take a closer look at this parallel and attempt to shed some light from different perspectives.
“a set of interrelated or interacting elements of an organization to establish innovation policies and objectives, and processes to achieve those objectives” [CEN/TC 389 N 106, 2012]
Finally, whereas QM standardization has reached maturity, IM is still in an early phase. For practitioners to engage and acknowledge the usefulness of an innovation management standard, benefits need to be clear, and deliverables need to be at hand. Yet as of today, IM standardization is moving from an inception to an elaboration phase, with the first document finalized (a “Technical Specification” in standardization language) and scheduled for publication in mid-2013.
With an official document under way, it is equally important to cast a critical eye upon the complex dynamics and drivers that will influence the adoption of innovation management standards.
One thing that separates the great innovators from everyone else is that they seem to know a lot about a wide variety of topics. They are expert generalists. Their wide knowledge base supports their creativity.
As it turns out, there are two personality traits that are key for expert generalists: Openness to Experience and Need for Cognition.
Openness to Experience is one of the Big Five personality characteristics identified by psychologists. The Big Five are the characteristics that reflect the biggest differences between people in the way they act. Openness to Experience is the degree to which a person is willing to consider new ideas and opportunities. Some people enjoy the prospect of doing something new and thinking about new things. Other people prefer to stick with familiar ideas and activities.
As you might expect, high levels of Openness to Experience can sometimes be related to creativity. After all, being creative requires doing something that has not been done before. If you are not willing to do something new, then it’s hard to be creative.
However, creativity also requires knowledge. In order to do something that has not been done before in some area, you have to know a lot about that discipline. Creative painters need to know a lot about art and painting. Creative scientists need to be skilled in their science.
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