A New Year For Storytelling


Sometimes following what goes on in the world of sustainability feels a bit like doing homework. Carbon emission reduction targets, true cost, carbon markets, standardized reporting, climate change
mitigation — the list goes on. While it’s critical to understand what each of those topics means for businesses and consumers, it’s not the type of language that will get mass audiences to “go
green.”

via MediaPost | Marketing: Green http://feeds.mediapost.com/~r/marketing-green/~3/nirS9lLOUQ4/a-new-year-for-storytelling.html http://ifttt.com/images/no_image_card.png

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!