They’ve Said It Before And I’ll Say It Again: The Key Is Transparency


Newsweek recently released its Green Rankings 2012 list, which highlights America’s greenest companies. Environmental impact has become one of the biggest selling points for brands when striving to
gain consumer attention. However, something I’ve noticed over the years is that the companies who are making green efforts can be placed into two different categories: those that are naturally
perceived as green (therefore having to put very little energy into pushing their green message due to the nature of the product) and those that exercise green practices, yet whose efforts go
relatively unnoticed if they are not purposely advertised.

via MediaPost | Marketing: Green http://feeds.mediapost.com/~r/marketing-green/~3/ShvKVS2LW2w/theyve-said-it-before-and-ill-say-it-again-the.html http://ifttt.com/images/no_image_card.png

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!