5 Tips Luxury Marketers Can Learn From Showtime’s ‘Homeland’


“Homeland,” Showtime’s 2012 Emmy-winning series, is a story of heroic efforts by a team of dedicated intelligence professionals to promote the interests of the United States and safeguard it against
threats in an ever-changing, turbulent world. In a larger sense, it’s very similar to the efforts of luxury marketers to gain mindshare of affluents. The storyline has a premier brand, the United
States, whose influence is being threatened. Like luxury marketers, the team has to promote the brand while also protecting it from powerful, opposing forces in the marketplace who desire to diminish
its influence.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/-9Yma2Vk4dQ/5-tips-luxury-marketers-can-learn-from-showtimes.html “Homeland,” Showtime’s 2012 Emmy-winning series, is a story of heroic efforts by a team of dedicated intelligence professionals to promote the interests of the United States and safeguard it against
threats in an ever-changing, turbulent world. In a larger sense, it’s very similar to the efforts of luxury marketers to gain mindshare of affluents. The storyline has a premier brand, the United
States, whose influence is being threatened. Like luxury marketers, the team has to promote the brand while also protecting it from powerful, opposing forces in the marketplace who desire to diminish
its influence.

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!