CSR Reporting: Think Small


Most everyone believes companies need to be “responsible for doing the right thing,” but it was interesting to read that 84% of those surveyed in a recent Cone Communications study felt companies are
also just as responsible for effectively communicating said actions. What’s more, nearly half of those surveyed claimed they’d avoid a purchase if they couldn’t find out about a brand’s CSR efforts.

via MediaPost | Marketing: Green http://feeds.mediapost.com/~r/marketing-green/~3/UElJ_FfvHIo/csr-reporting-think-small.html http://ifttt.com/images/no_image_card.png

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!