Día: 28 de noviembre de 2012

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

What we call «brands» are just promises of an experience … and content will help you shape that promise.

When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.

A brand is a promise. It’s an expectation of an experience.

The company and tag line and logo and brand colors only exist to call that experience to mind.

Brands can meet that expectation, exceed that expectation … or in the worst cases, fall short of that expectation…

See on www.copyblogger.com

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

See on curioseandito.blogspot.com.es

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

¿Qué fue antes, el huevo o la gallina? En la era de la información, es tan importante lo que consumimos como dónde lo consumimos. Solo en Estados Unidos, más del 20 por ciento de los adultos tienen una tablet, el doble que hace exactamente un año. El crecimiento de sus ventas está planteando muchas preguntas, y una de ellas es saber qué contenido se adapta mejor a ese terminal.

Un buen ejemplo de quién está luchando por estar en las tablets de todo el mundo es la prensa. Los medios de comunicación, sobre todo teniendo en cuenta la situación de cambio radical en la que se encuentran, están buscando la fórmula de que sus contenidos puedan ser lanzados en toda la gama de dispositivos disponibles. Porque los usuarios ya no consumen solo en una plataforma, sino en muchas, y eso incluye también al Kindle y al iPad.

 

Tamaños y formatos

Las cuestiones que se plantea el periodismo a la hora de informar en nuevos dispositivos son muchas, pero una de las que salta a la vista es el del formato. Si ya hay un texto maquetado para salir en la edición impresa y se ha escrito otro con hipervínculos para la digital… ¿qué pasa con los móviles? ¿Se pueden adaptar los contenidos a los teléfonos y las tablets? ¿Se debe hacer manualmente? Una solución a este problema podría ser el diseño responsivo, que permitiría crear una plataforma única que mostrase el contenido en todos los terminales con el formato adecuado para cada uno de ellos. Es decir, una adaptación automática, que permitiría a los lectores acceder a unas noticias adecuadas para las pantallas en las que están leyendo. Por otro lado, existen plantillas gratuitas para facilitar esta tarea, en caso de tener que realizarse manualmente.

Pero no es solo una cuestión de cómo se ve, sino también de cómo se lee. Porque la forma de leer en una web o un smartphone varía. Los lectores de iPad y medios impresos suelen

usarlos para realizar lecturas más pausadas, mientras que la web y los teléfonos inteligentes son más utilizados en lecturas intensas. Sobre cómo se leen en tablets se han hecho estudios empleando eye tracking.

http://blogthinkbig.com/contenidos-todos-los-dispositivos-reto-nueva-informacion/

See on blogthinkbig.com

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Twitter will only benefit your business if your followers are meaningful accounts – ones that will listen to the messages you’re disseminating and help to spread your words.

1. Start with your personal connections. After signing up for your Twitter account, search for co-workers, friends and family members, and check out who they’re following. Peruse some Twitter bios, and follow accounts that look meaningful to you or your brand.

Send them a Tweet telling them why you followed them, or add them to a Twitter list to help you stay organized with who you’re following. As they follow back, send them personalized direct messages to thank them for the follow, and use your lists to search for interesting content to Retweet.

2. Build up relationships with your followers. Whenever an account follows you, look at that account’s page to see what you have in common. If there’s enough to warrant a Twitter relationship, follow them back. For every new follow you get, send a direct message thanking the Twitter user for following. Try to make it personal so the user will see your genuine appreciation and be more likely to share your Twitter content in the future.

3. Use Klout to find influencers. Klout is a great tool to find influencers in topics related to your brand, and it contains those influencers’ Twitter information right on their profiles. Do a Klout search to see who is making waves in your industry, then follow those people and add them to lists. After you follow, be sure to give them +K regularly to continue to show your support.

4. Take advantage of Twellow. Twellow is another great resource for power Twitter users. With Twellow, you’re able to search for top Twitter accounts by topic or location. These are great features, especially if your business’ customers primarily come from one area. By following industry thought leaders on Twitter, you’ll be able to widen your network and possibly convert them to influential brand advocates.

5. Truly Interact. After you follow accounts you think are important, the key to gaining more followers is to interact with your existing ones and post meaningful content that users will want to share. Don’t just copy and paste links from your blog into your Twitter feed – make sure you’re responding to Tweets, retweeting interesting content and sharing your own engaging content that encourages discussion.

http://www.resourcenation.com/blog/5-ways-to-build-your-brand-on-twitter-with-meaningful-followers/35592/

See on www.resourcenation.com

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Using discussion boards can be an effective way to encourage group or team interaction, particularly in online courses.

1. Before you create your prompt, consider any information that will be helpful for students before they dive in. The discussion prompt may require an introduction reminding students of something they discussed or further explaining a complex concept, for example.

2. When you create your prompt, keep in mind that you want students to provide varied responses. For example, if you ask students to describe the three theories of X (something in your discipline), all students will respond the same way, and they will be at a low level in Bloom’s Taxonomy. One way to assure variation is to use open-ended questions and ask for personal examples. Another way is to require students to review different articles.

3. Assure that students cannot respond to your prompt off the top of their heads without doing the corresponding assigned reading or work. You may assure this by requiring references, asking them to support their response with information discussed in class, etc.

4. Do not ask for too much information in one thread. Address only one concept or issue per thread, and do not have many parts to your question. It’s okay to have a, b, and c parts if they are relatively brief. If so, ask students to label their responses a, b, and c. You and other students will have many threads to read and respond to so help students organize their work. If you find you are asking too much information in one discussion thread, you may need to reconsider the activity and move it to an assignment. You may also decide to break down the content into multiple threads. (TeamUP, Cengage Learning)

http://learn.cengage.com/content/enewsletter11-tips

See on learn.cengage.com

See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Los social media, adquieren mayor relevancia a pasos agigantados como canal de atención al cliente.
Sin duda la atención al cliente siempre ha sido uno de los pilares más importantes en las relaciones entre empresas, marcas y consumidores. Sin embargo, el avance de las nuevas tecnologías, la eclosión de las redes sociales y los nuevos hábitos de los consumidores, han cambiado por completo los paradigmas actuales de estos procesos para convertirse en interacciones mucho más sociales y abiertas.

See on www.puromarketing.com