See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
Tweet Supongo que alguna vez se preguntaron, sobre todo los diseñadores, qué tipografías utilizan los logos de las grandes y más conocidas empresas.
See on www.puntogeek.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
Hace unas horas atrás les comentamos sobre el anuncio del nuevo logo de Microsoft, que la firma de Redmond ha cambiado luego de 25 años.
See on geeksroom.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
I’m always interested in how style guides are presented, so I compiled a reference list.
See on www.logodesignlove.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
To create a really great logo, one should be aware of the latest trends and requirements in the modern design world and to help you with that we have decided to come up with 60 Creative Logos for Inspiration.
See on www.splashnology.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of truly iconic logo design?
The Internet tends to throw a fit when big brands change their logos — so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand’s visual corporate identity at stake, a logo change is no small task.
Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?
Another great example is the recent Microsoft logo, which was recently updated for the first time in 25 years. The price tag? According to the Seattle Times, the tech company leveraged its employees’ design skills to develop the new identity for free. The cost could’ve easily scaled up to half a million had they decided to employ a design firm. Can we expect more brands to take this route as they seek ways to cut cost and be more efficient?
VIEW SLIDESHOW HERE
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See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
One feature that can make a logo shine more than any other is hidden meaning.
Remember the last time you saw a logo that made you go ‘Ahaaa!’? So, that’s what I’m going to approach in this article, the cherry on the top of the logo cake.
There are plenty of articles that skirt around this topic on the web, but too many think that hidden meaning is just about negative space; that’s wrong.
There’s much more to hidden meaning than just using negative space. While negative space does help to create good logos, it’s the actual concept behind it that makes the big difference.
So what the heck? Let’s take a look at some really cool examples. Even if you have seen these before, you’ll probably end up learning something interesting by reading the details.
See on www.webdesignerdepot.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
logo design series and this is my successful inspiration #13 . I served hundreds of brand identity, corporate business logo design concepts.
See on graphicdesignjunction.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.
Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.
Here’s a slideshow showing 11 logo’s history.
See on www.fastcodesign.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
The logo design is an important aspect of branding, and it’s an area where many companies place an emphasis. If you design logos for clients you probably enjoy browsing through examples of work from other designers. This can help for observing trends and for providing inspiration for your own logo design work.
In this post we’ll showcase 25 different examples of logos that make use of 3D effects. Hopefully these logos can provide some inspiration that you can put to use on future projects.
Some of the logos use subtle 3D effects like shadows and perspective, while others have a 3D aspect that is one of the first things you notice about the logo. This post attempts to show some examples of the many different ways that these 3D effects can be used.
See on vandelaydesign.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
If brands won social awards, then National Amusements, Inc., a Viacom company, would own the title of most powerful social business. The index ranking, according to Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.”
I’m surprised by some of the companies on the top 20 list as I haven’t personally seen much from L’Oreal, Nestle or the Discovery Channel, but then again, I’m not tuned in those areas. The rest seem plausible to me.
So why is this important?
The standard answer is that we need to recognize brands that are leading the way in social business. The real answer is that business leaders need better corporate role models. We need organizations who will convey to those leaders that becoming a social business is the smarter path. That the old playbook will not work in the new social age, and that becoming a social business will increase the company’s ability to adapt to market changes and take advantage of new revenue opportunities.
A business that only uses traditional marketing will produce suboptimal results, and will, in time, fade from being a great business – no matter how much of a lead it has now.
That’s something a lot of companies are learning –even today.
See on www.forbes.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
About 40 percent of top brands use Instagram. But that doesn’t mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.
With the launch of social networks like Instagram and Pinterest — and, of course, Facebook’s dive into Timeline — social is transforming into a visual world. It’s becoming increasingly important to show instead of tell. Show your audience that cheeseburger that’s on special this week. Show your fans that picture of your gorgeous car driving off into the sunset.
About 40 percent of top brands use Instagram. But that doesn’t mean they use it well. Some brands are using Instagram as a way to reach specific demographics within their audiences, to showcase their creative sides, or to humanize their brands. Others are using it without moderation or maintenance, to cross-promote or advertise their content from platform to platform, or in an entirely unengaging way.
Let’s take a look at some of the best and the worst brands on Instagram. Consider this your checklist of what to do — and what not to do — on the platform.
See on www.imediaconnection.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge:
“There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company.”
Yeah, I would define that as a very large, but very exciting challenge.
However, this is only one scenario for a company comprised of multiple brands. For one company it may be better to keep the brands separate (not creating any connection between the online identities of each brand), while for another company it may be best to completely intertwine all the brands under one umbrella. There is not a single answer for if and how a parent company should connect their various brands online, but below are a few examples of possible routes.
Creating Connections Between Multiple Brands
The following is a breakdown of the different approaches that parent companies have used to connect (or not connect) their brands together. Using real-life examples, I show how some companies have been able to successfully implement strategies to either connect or maintain separate brand identities, and how “consistency” and “connection” seems to got lost in translation for other companies.
Continue Reading…
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See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year, according to a survey from Balihoo.
Across the board, digital tactics are playing an important role in brand success: 67.5% of national brands surveyed say digital marketing is extremely or very important to national brand success.
Larger companies rely on digital more: 45.0% of national brands with annual revenues greater than $500 million rank digital marketing “extremely important,” compared with 38.8% of all national brands.
Here are additional findings from the report titled “National Brand Use of Digital in Local Marketing,” based on a survey of 384 national brand marketing executives in North America.
See on www.marketingprofs.com
See on Scoop.it – Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
What will brands and consumers talk about in 2013?
SUMMARY: The Olympics and the U.S. election gave brands a plethora of easy conversation-starters to kindle conversations with their customers, writes Marcus Fischer. It will be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don’t stagnate. “In the absence of a shared agenda, brands are going to have to create their own conversations,” Fischer writes.
READ ARTICLE
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We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.
‘Iconic’ is a big statement – by definition, it must be rare for a brand to be elevated to that status. And if there’s one point on which all the global branding experts that have contributed to this list agree, it’s that it’s rarely about the logo alone.
“It’s churlish to focus on the logo,” confirms Ben Marshall, creative director at Landor Associates. “We respond to experiences, stories we can pass on, and frankly, some things that are simply unusual or inspired.”
Michael Johnson, principal and creative director of Johnson Banks, agrees that an iconic brand should deliver on multiple levels – the product or service itself, the environment it appears in, its tone of voice, and more. “Thinking about ‘branding’ from this cinematic perspective is relatively new,” he admits. “It’s pretty difficult to deliver successfully.”
In some cases, volume of exposure can force brands into public consciousness – though it’s debatable whether that makes them iconic. “By sheer force of ad-spend and/or ubiquity, many would nominate brands like Coca-Cola or Nike without thinking,” says Johnson.
Such scale of repetition is enormously expensive. “I can’t tell you how many times we’ve been asked to design a logo ‘as iconic as the Nike tick’,” smiles Paula Benson, partner at Form. “Our question: do you have the budget to repeat it boldly and consistently all over the world?”
With the above factors in mind, we asked these experts and others to select 20 brands that they feel have earned – or deserve to earn – that coveted iconic status. Here’s what they came up with…
“Iconic brands are universal in what they represent,” argues Andra Oprisan, strategist at Saffron Consultants. “Some of us have never interacted with the Red Cross, yet we perfectly know what it stands for and how it changes people’s lives across the world. We are able to recognise its logo anywhere.”
It would have been inconceivable not to include Cupertino’s finest on this list. “It’s a truly great brand because it’s become synonymous with innovation and outstanding design,” says Paula Benson, partner atForm. “Its brand values permeate through absolutely everything, from usability to design to language to packaging to retail stores.”
“Apple has large revenues but only a very small number of products,” Benson says. “The real hallmark is care.”
For Kieren Thorpe, creative director at BrandOpus Australia, beer brand Bass’ bold use of a very simple primary shape and colour has helped it towards iconic status. “It’s since been redesigned with a bigger icon and a smaller word mark, giving it a much clearer standout,” he believes.
“We recognise colour and shape before the written word,” explains Thorpe – and Bass goes for the jugular on both.
Founded in Japan as the ‘Unique Clothing Warehouse’, this basics-clothing line became Uniqlo, or yoo-nee-koo-roh in Japanese. “What sounds very Japanese actually derives from English,” explains Johnson Banks‘ Michael Johnson. “They’d already developed a world-class product and environment – the bilingual logo was the masterstroke that pushed them into being iconic.”
Logo Design Love’s David Airey believes an iconic brand offers the ‘go to’ product or service within its market. “If you want a quick sandwich made with care, you think of Subway,” he shrugs. “Some people might consider them great simply because of the product or service that backs up the brand: ultimately, that’s what it’s all about.”
Although its logotype may be relatively uninspiring in and of itself, Ralph Lauren is unquestionably an iconic brand. “It has successfully connected the Ralph Lauren mythology with the American collective psyche and the American dream. Together, they form the brand,” suggests Geoff Phillips, design director at MetaDesign. “That goes much deeper than any logo itself could achieve.” Leer más “The 20 most iconic brands – and why they work | creativebloq.com”
LIFESTYLE - by Esther Herrero
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Cuando la imaginación y la creatividad suman infinito
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Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
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