The Growing Face of Advertising on YouTube 2012

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

Autor: Gabriel Catalano - human being | (#IN).perfección®

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