Mark: This article really hits home for me anyways. My push has ALWAYS been to keep a steady churn on new clients instead of finding ways to work/partner on an ongoing basis with my current clients. Great insight into an issue I never really considered before.
«Instead of making sure to take the best care possible of his current clients, he got tired of the same ol’ same ol’ and decided he needed the “new client rush” again.»
I’m a freelancer, so I get it.
You need to find new clients.
New clients bring in new money to your freelance business. They are the lifeblood of your business. They make it possible for you to pay the bills.
…or do they?
A big time-waster
If your freelance business is anything like mine, there’s a lot to be done and not a lot of time do it in.
And that means you don’t have much time for big time-wasters.
Most freelancers try to stay away from social media, avoid surfing the web, or unsubscribe from Netflix thinking they’ll save some serious time in the process and therefore have more time to find new freelance clients.
We’re looking at it all wrong
But stop and think for a minute: are we going about it all wrong?
Is the primary goal of our freelance business to simply find new clients?
I don’t think so.
Let me illustrate with a story of a freelancer I once knew:
My fellow freelancer and friend Phillip (story shared with permission) would get so jazzed every time he would find a new client. His heart rate would go up, his productivity would skyrocket and, for a few days, he felt like he was on cloud nine.
Then the design process kicks in.
Clients get picky. They get annoying. They start asking too much. And that rush of energy and excitement quickly leaves.
The story was no different with Phil.
Before the project was completed, Phil was burned out. He was tired of the revisions and the poor decisions from clients who didn’t really understand.
But here’s the crucial mistake Phil made:
Instead of making sure to take the best care possible of his current clients, he got tired of the same ol’ same ol’ and decided he needed the “new client rush” again.
So he started searching for new clients and neglecting his current ones.
See on www.graphicdesignblender.com