Stop trying to find new freelance clients

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Mark: This article really hits home for me anyways. My push has ALWAYS been to keep a steady churn on new clients instead of finding ways to work/partner on an ongoing basis with my current clients.  Great insight into an issue I never really considered before.

«Instead of making sure to take the best care possible of his current clients, he got tired of the same ol’ same ol’ and decided he needed the “new client rush” again.»

I’m a freelancer, so I get it.

You need to find new clients.

New clients bring in new money to your freelance business. They are the lifeblood of your business. They make it possible for you to pay the bills.

…or do they?

A big time-waster

If your freelance business is anything like mine, there’s a lot to be done and not a lot of time do it in.

And that means you don’t have much time for big time-wasters. Continuar leyendo «Stop trying to find new freelance clients»

Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

Do you lack the trust factor? Continuar leyendo «Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web»

Is Content King? Thomson Reuters Editor And Taboola CEO Say — «Maybe»

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for a host of companies including Bloomberg, New York Post, and Condé Nast’s, the place where his content vision first came together.

Like most meetings that involve an editor sitting down with someone who lives and dies by RPM and PageViews, we took turns constructively challenging one another: Content or Distribution? Quality or Quantity? Desktop or Mobile? Demo-targeting or intent-based content marketing? Continuar leyendo «Is Content King? Thomson Reuters Editor And Taboola CEO Say — «Maybe»»

How To Improve Your SEO Social Indicators

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

Bing is known to use information from a wide variety of social sites. A good Twitter following will help improve your Twitter ranking, while the Bing Social Sidebar combines results from the likes of Quora and Klout to show experts in a particular field.

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

What’s more, traffic and leads from social media and social networking websites can create a bunch of loyal brand ambassadors. Likes, follows, shares, pins, and retweets can help fire your website to the top of the search pile while delivering targeted and active visitors.

What are SEO social indicators?
Social indicators are, essentially, a measurement of your popularity and authority on the social web; activity on sites like Facebook and Twitter that revolves around you, your website, and your business.

To look at it another way, they are a measurement of the number of friends you have, how often people interact with you, and how much they talk about you with others.

Why are they important?
These social interactions are known to deliver visitors to websites by growing a brand’s reach.

New readers and connections will notice that you are cropping up in conversation and within a context that interests them. As a result, they might be intrigued enough to click through and visit your website, connect with you via social networks, and find other ways to interact with you.

Social indicators are also important to an SEO campaign. Most successful websites take an intentional approach to link building, finding ways in which they can develop high quality links from authoritative sites. A site with a lot of social attention can enjoy high search engine rankings.

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators. Continuar leyendo «How To Improve Your SEO Social Indicators»

10 Sexy Presentation Slides, Tips on How You Can Design Awesome Presentations

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives



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Ejemplo de un Plan Táctico de Social Media

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Este plan incluye los objetivos tácticos que se utilizarán para lograr los siguientes objetivos en los medios sociales: 1. Aumentar los mensajes entrantes a un bajo costo 2. Ampliar el alcance de los contenidos con liderazgo de pensamiento 3. Participar y excitar influyentes 4. Entender mejor, identificar y comprometer a los compradores potenciales 5. Mejorar el servicio al cliente y la satisfacción 6. Mejorar la efectividad de salida programa de campaña

Blog – X horas diario / semanal / mensual


Los objetivos a corto plazo:

• Aumentar el reconocimiento
– Introducir medidas que deben tomarse aquí
– Ejemplo: X número de posts
– Blog calendario de publicación
– Añadir botón RSS
– Incluir botones sociales para compartir
• Aumentar la participación
– Introducir medidas que deben tomarse aquí
– Favorecer los comentarios, las páginas del foro, etc
– Añadir botones sociales para compartir
Métricas clave:
• Número de mensajes
• Número de acciones sociales
• Audiencia de crecimiento único y vuelta
• Tasa de conversión
• Conversiones
• Suscriptores
• Enlaces entrantes
• Technorati, Alltop y otros anuncios de directorio
• Mejoras SEO

Redes Sociales – X horas diarias / semanales / mensuales


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¿Herramientas para educar o sólo para llamar la atención?

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

La bitácora Teachers with Apps recuperaba hace unos días un artículo de David Trussen el que hacía una interesante crítica a las herramientas que utilizamos en el aula, en unos casos por la propia herramienta en sí y en otros casos por el uso bajo modelos tradicionales, y por tanto sin servir al tan esperado cambio metodológico de una gran parte de nuestro profesorado.

En cualquiera de los dos casos es más una cuestión de que hacemos con ellas en el aula, o mejor aún, que dejamos que el alumnado haga con ellas. Un claro ejemplo, y parece que tan válido en nuestro contexto como en USA, es el de las pizarras digitales, unos dispositivos con un coste muy elevado en relación al uso que se hace de ellos, habitualmente más parecido al que hacemos con una pizarra tradicional en el mejor de los casos, si no se usan simplemente como soporte [gracias Lola por la foto].

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