Interview with Daria Pelekhay


Interview with Daria Pelekhay


via Design Newz http://design-newz.com/2012/10/27/interview-with-daria-pelekhay/

23 Creative Mugs Designs


23 Creative Mugs Designs


via Design Newz http://design-newz.com/2012/10/27/23-creative-mugs-designs/

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

1) How does interaction on LinkedIn differ from interaction on Facebook?

People use LinkedIn to learn more about their industry and keep in touch with professional connections. When you’re on LinkedIn, you expect to come across articles and resources you could send to your boss or team members. Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. When you’re on Facebook, you expect to come across interesting or entertaining images you could share with your friends. Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo.

Bearing this in mind, when you’re marketing on Facebook or LinkedIn, you want to make sure you’re speaking to each audience in the proper tone. You should feel comfortable speaking to your Facebook network in a more casual way, while your tone on LinkedIn will be more professional. For example, at HubSpot we post photos, cartoons, and memes on Facebook, but stick to articles, ebooks, and webinars on LinkedIn. The right content with the right tone for each network!

 

2) Have you seen B2C companies be successful with LinkedIn Company Pages?

B2B companies naturally thrive on LinkedIn, just as B2C companies tend to find it simple to thrive on Pinterest. But that doesn’t mean B2C companies can’t play on LinkedIn (and hey, if you’re B2B, don’t be afraid of Pinterest, either!) On LinkedIn, B2C companies can be very successful by leveraging the platform not just for job opportunities, but also showcasing their company culture … and growing a following based on their company as a brand, not just as a product or service.

For example, Starbucks uses LinkedIn as an opportunity to showcase the brand’s personality through the banner at the top of the “Careers” section, but then dives deeper into what careers at Starbucks might actually look like. If you’re a B2C company where culture is an important piece of your brand, it’s not a bad idea to provide visuals on LinkedIn that encompass why someone would choose to work for you over some other company.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33411/Answers-to-Your-Top-7-Questions-About-Mastering-LinkedIn-Marketing.aspx#ixzz2AY4bLRja

See on blog.hubspot.com

Los 25 mejores países del mundo en ciencia | United Explanations


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

España es el décimo mejor país del mundo en ciencia, según un nuevo ranking que publicó el pasado 18 de septiembre la revista Scientific American.

See on www.unitedexplanations.org

Ivan Krastev: Can democracy exist without trust?


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Five great revolutions have shaped political culture over the past 50 years, says theorist Ivan Krastev. He shows how each step forward — from the cultural revolution of the ‘60s to recent revelations in the field of neuroscience — has also helped erode trust in the tools of democracy. As he says, ‘What went right is also what went wrong.’ Can democracy survive?

See on www.ted.com