How to Create a Vector Fire in Five Minutes Using Illustrator


How to Create a Vector Fire in Five Minutes Using Illustrator


via Design Newz http://design-newz.com/2012/10/25/how-to-create-a-vector-fire-in-five-minutes-using-illustrator/

Photoshop Tutorial: Design a Simple and Elegant Looking Power Button


Photoshop Tutorial: Design a Simple and Elegant Looking Power Button


via Design Newz http://design-newz.com/2012/10/25/photoshop-tutorial-design-a-simple-and-elegant-looking-power-button/

Stories by thenextweb.com


 

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Disaster Recovery Requires Business Continuity

This post is sponsored by VMware. Learn about VMware virtualization and cloud solutions for small & mid-size business visit info.vmware.com.
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Students of the Hondsrug college use iPa

Udacity Raises $15m From Andreessen Horowitz, Teaching 753k Students

Udacity, a startup dedicated to helping to democratize education and make it available online to the masses, has just raised $15 million for its Series B round of funding from…

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Merger Makes Dealguru SE Asia’s Largest Online Food Delivery Service

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The Thinking Mindset vs. The Doing Mindset: Pick One (And Only One)


by Art Markman | http://99u.com

Ilustration: Oscar Ramos Orozco
You’ll find that some days, the ideas come fast and furious. The days when you just want to sit at your desk, stare up at the sky and just let your mind wander.Other days, though, you really want to get moving. You’re antsy and you can’t really focus on any one thought. Instead, you are most efficient if you are getting things done.

It is no coincidence that the motivation to think and the motivation to act seem to strike us at different times. Research by psychologists Arie Kruglanski, Tory Higgins, and their colleagues suggests that we have two complementary motivational systems: the “thinking” system and the “doing” system – and we’re generally only capable of using one at a time.Think about how you best generate new ideas. Often, you “brainstorm” or try to come up with as many ideas as possible. That is called diverging and requires our thinking system. At other times, you need to evaluate those ideas and figure out which ones are best. That is called converging, and it requires the activation of the doing system.

We have a ‘thinking’ system and a ‘doing’ system – and we’re generally only capable of using one at a time. 

Managing your mindset can help you optimize your thinking when you are trying to be creative. Here are a few suggestions for influencing your motivational state. These suggestions can be effective either for you as an individual or when you are working in a group.Get some distance.

Physical and mental distance influence the way you think about things. When you are near to something, you think about it specifically, and you focus on the ways that you can interact with it. Being close to your work engages the doing system. When you are far from it, you think about it more conceptually. Distance engages the thinking system.

Your workplace environment is strongly associated with getting things done. In order to engage a thinking mindset, spend time working in another place. Change your environment, and you will change the way you think.

Stand up and move.

The modern workplace revolves around sitting. Most people have a primary workspace that involves a chair in front of a desk or table. This posture is great, because it allows us to work for long periods of time without causing bodily fatigue.

Change your environment, and you will change the way you think.

Additionally, the seated posture does not support many complex actions, so it reinforces the activation of a thinking mindset, especially thanks to years of schooling.

If you need to jumpstart your doing motivation, get moving. Stand up. Walk around your workspace. Put your ideas on sheets of paper and physically separate them in your space. Walk over to each idea and evaluate it separately. By getting up and moving, you shift yourself from a mode of deliberation to one of selection. Leer más “The Thinking Mindset vs. The Doing Mindset: Pick One (And Only One)”

How To Get Paid What You’re Worth & Other Negotiation Tips


 

by Sean Blanda | 99U.com

Ilustration: Oscar Ramos Orozco
For most us, the thought of bargaining over money is an awkward and painful affair, something we try to get over with as quickly as possible like a root canal or watching a slideshow of our in-laws’ vacation.

But if we skip a few minutes of haggling, we can leave some serious cash on the table and, more importantly, short-change our true value as creatives. One study found that negotiating a raise of $5,000 for your first salary can result in more than $600,000 in additional lifetime earnings.A Cautionary Tale

In 1912, Teddy Roosevelt’s campaign printed three million pamphlets with his picture featured prominently. It was only after the pamphlets were printed that his staff noticed a small line of text that read “Moffett Studios – Chicago” under the picture. The campaign did not own the rights to the photo and licensing a photo for reprinting usually cost $1 per reprint.

A campaign manager was tasked with calling the photo studio and negotiating a fair rate for the use of the image. Shrewdly, the campaign manager contacted the studio and simply asked how much it would cost use the picture, never revealing that the campaign had already printed millions of fliers using the photo. Without further inquiry, the studio quoted a price of $250, which the campaign promptly accepted.

Had Moffett Studios been savvy negotiators they would have taken the time to gather all of the information before offering $250 and proposed a much higher rate instead.

How To Become A Better Negotiator

While the Moffetts of the world might appear a little naive, oversights of this sort are extremely common: we often fail to consider the full impact of a deal in the long run.

To make sure you get a better deal, here are a few tips on mastering the dark art of negotiation:

1. Separate the person from their position. This is one of the primary points of the popular negotiation book Getting to Yes. When we argue over positions, our egos are attached to what we are proposing. Instead, focus on the other party’s underlying interests. Find where interests overlap and work to develop solutions with the other party as a partner not as a combatant. An example from the book…. Leer más “How To Get Paid What You’re Worth & Other Negotiation Tips”

BY STEFAN LINDEGAAR: Open innovation is like dating!


While he was the head of Connect+Develop at P&G, Chris Thoen, said that open innovation is very much like dating. You need to look good so that you can become the preferred partner of choice among your suitors.I like stories, analogies and metaphors on open innovation as they can help better communicate the benefits as well as the challenges of open innovation. Here you get some of my favorites. Let me know what you think and please add your own. It would be great to have a collection of this.

Playgrounds and sandboxes: I often liken open innovation – and even more relevant today the use of social media for innovation efforts – to a playground or…

Stories by socialtimes.com


How Quickly Do You Respond to Customer Service Requests on Social Media?

shutterstock_115409446

Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That’s one day, not one hour or five minutes.

Read more

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One Day On Earth To Film Life In Every Country Again On 12/12/12

Megan O’Neill

one day on earth

One Day on Earth, the amazing collaborative film project that documented life on earth in every country on 10/10/10 and 11/11/11 is at it again this year. On 12/12/12 they will be launching their largest filming event to date, telling the world’s story in a day once again, and you can be a part of it.

Read more

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Social Media Newsfeed: Facebook Gain | Zynga Bounce | News.me Apps

Facebook Shares Nab Biggest Gain Since IPO on Earnings, Analyst Upgrades (The Wall Street Journal)
Facebook on Wednesday posted its biggest daily stock gain since its initial public offering in May, a day after reporting strong revenue and progress on making money from mobile ads. The social network’s shares rose 19 percent to $23.23 on the Nasdaq Stock Market, its highest closing price in five weeks. Inside Facebook Facebook spent $87 million so far this year on business acquisitions not including its Instagram purchase, the company revealed in a filing with the Securities and Exchange Commission on Wednesday. The social network spent $521 million on Instagram — $300 million of which was in cash, the rest in vested shares of Class B common stock. The New York Times/Bits BlogFacebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google, Facebook will most likely have to roll out an ad network that allows marketers to reach Facebook users wherever they are — whether they are browsing the Web or downloading a mobile application. Mashable We’re closer to seeing a widespread updated version of Facebook Messages. On Wednesday, Facebook user Interactive Swim posted a picture of the welcome note for the updated Messages which recently hit its page, indicating that the feature may be starting to roll out to additional users. Reuters U.S. Secretary of State Hillary Clinton said on Wednesday a Facebook post in which an Islamic militant group claimed credit for a recent attack on the U.S. mission in Benghazi, Libya, did not constitute hard evidence of who was responsible. Read more

For Startups, Timing Trends Really Does Matter – Except When It Doesn’t


http://readwrite.com
small biz

Now is the best time in history to start your own business. But depending on what kind of company you’re building, you have to figure out if your idea is poised to capture a trend – or doomed to miss one and face a much tougher road to success.

To learn about the impact of properly timing a trend – or of missing one – we asked 8 successful young entrepreneurs from the Young Entrepreneur Council (YEC) for their experiences. And we also got their advice on how to perfectly time your business:

1. Missed Opportunities Open New Doors

It was 2011 when we started building a platform for social media. By then, Buddy Media had already raised over $90 million, Wildfire announced that they had over 10,000 customers, and companies like Vitrue and Involver were the industry titans. Some potential investors told us we were late to the party. However, in hindsight, and especially in light of all of the recent acquisitions of the aforementioned, I believe we had a core advantage to really plug into the “second wave” of social, which has the potential to be even more disruptive than the first. We were able to speak to people who were already using a social media platform and figure out what needs still weren’t being met. By staying small and nimble, we were able to quickly adapt to the rapidly changing landscape of social media.– Abby RossBlueye Creative

2. Revisit Past Failures

There’s no lack of ideas that were “before their time.” Many business models that failed in the early 2000s are now incredibly successful because now, the timing is right, the technology is here, and it’s easier than ever before to achieve scale. As an example, my company SitePoint tried selling eBooks back in 2000 and no one bought into it. It was a complete and utter disaster and forced us to print and ship physical books – which sold like hot cakes. The reason is simple, people were still getting used to the idea of shopping online, and paying for digital goods was still a foreign concept to many. Fast forward a few years, with the iTunes revolution, Kindle and iPad, and all of a sudden, eBook sales are trending sharply upward every year.– Matt Mickiewicz,Flippa and 99designs

3. Some Ideas Transcend Timing & Trends

Timing is everything – if your idea is reliant on time. If you want to create a flash valuation or raise a certain amount of money quickly, then it’s of utmost importance. And it’s important for tech in general. But I believe that there are other ideas – rooted in timeless truths – that are not restricted to a certain epoch or Zeitgeist. If your idea is rooted in one of these things, then timing is far less important. If you’re a social entrepreneur fighting for human dignity in a particular area, for example, then it’s less critical whether you start today or tomorrow. My personal view is that I want to be involved with an organization that I believe will be important a thousand years from now. If I find an idea worthy of that standard, then I know it’s rooted in something essential.– Luke BurgisActivPrayer

4. Timing Boosts Your Success Potential >>>    Leer más “For Startups, Timing Trends Really Does Matter – Except When It Doesn’t”

How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon


By JOE CHERNOV
Content Marketing Institute

Last week, a member of a private Facebook group comprised of social media professionals asked if anyone could supply a list of influential event marketers. So far, only two names have been suggested. Yet in the past 90 seconds, I identified 297. Or, more accurately, Little Bird, a newly launched start-up founded by former ReadWriteWeb editor Marshall Kirkpatrick, did.

Little Bird is essentially a search engine for influencers, but unlike services such as Klout that assign a “reputation score” to people, Kirkpatrick’s tool starts with a topic and, based on Byzantine connections throughout the social graph surrounding the issue, works backward to the “insiders” who are most influential about that particular subject. 

Take “content marketing,” for example. Little Bird tells me Content Marketing Institute’s Joe Pulizzi tops the list of influencers, followed by Michael BrennerLee OddenC.C. Chapman and myself. Of course, naming the “known” people is the easy part. After all, Pulizzi runs this blog, Brenner and I were up for content marketer of the year, and Odden and Chapman have both written books on the subject. But Little Bird’s algorithm does more than surface the obvious. For example, it tells me that since making a move to OpenView Labs, Kevin Cain has begun making a name for himself in content marketing; that Deana Goldasich and Robert Rose have risen to prominence by listening to the right voices; and that nearly everything Cheryl Burgess tweets gets shared broadly.

In other words, Little Bird might just become a content marketer’s most powerful weapon, because it addresses the practitioner’s three most pressing needs: more content, better content, and wider distribution.

More content 

There is only so much you can write about your product or to your ideal customer persona before you begin repeating yourself. At some point, effective content marketers need to publish about topics adjacent to their product and buyer. They need to cast a wider net, so to speak. This is where Little Bird comes in.

Let’s say your company retrofits big offices with cables and locks to prevent laptops from being stolen. While most of your content will address the needs of IT and security personnel, you may also wish to capture the attention of facilities leaders and interior designers. You may even want office furniture manufacturers to consider integrating your attachment system into the industrial designs for future desks.

Chances are, you don’t know who these people are, what blogs they read, or what they care about. Little Bird can tell you not only who these insiders are, but also what topics they are talking about and what articles they are sharing. Imagine all of the real-time content ideas this information could inspire.

Better content (full story)

Changing Faces: Stimulating the Brain Morphs People’s Faces Before Patient’s Eyes


The patient sits on the bed, his head wrapped in thick gauze bandages. He looks his doctor in the eye and says, “You just turned into somebody else… You almost look like somebody I’ve seen before, but somebody different. That was a trip.”

No, 47-year-old Ron Blackwell hadn’t taken any psychedelic drugs.  He wasn’t delirious or psychotic following the brain surgery he had recently undergone. Instead, he was responding to signals from electrodes implanted in his brain to help determine the source of his seizures. By coincidence, the test electrodes had been placed in his fusiform gyrus, the brain region involved in recognizing faces.

MORE: Could Deep Brain Stimulation Fend Off Alzheimer’s?

“Your nose got saggy and went off to the left,” Blackwell said, describing the changes he was seeing in his doctor Josef Parvizi’s face in a video released along with a new study. The research, published in the Journal of Neuroscience, was led by Parvizi, who is an associate professor of neurology at Stanford.

While having surgery to treat epilepsy, Blackwell agreed to take part in an experiment led by Parvizi aimed at understanding what the fusiform region actually does and how specific it is to recognizing faces.

Read more: http://healthland.time.com/2012/10/24/changing-faces-stimulating-the-brain-morphs-peoples-faces-before-patients-eyes/#ixzz2AKe53I1r

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