Día: 20 octubre, 2012

How To Photography: 6 Steps to a Successful Photography Portfolio Presentation @MediaNovak


How To Photography: 6 Steps to a Successful Photography Portfolio Presentation @MediaNovak


via Design Newz http://design-newz.com/2012/10/20/how-to-photography-6-steps-to-a-successful-photography-portfolio-presentation-medianovak/

YouTube Campaigns: A digital thermometer for nonprofit videos


 

youtube-global.blogspot.com.ar

Ever pasted together 108 sheets of paper and drawn a giant thermometer to track your nonprofit’s campaign goal? Did you go through 27 red markers and then feel faint from their scent after trying to color it in?

Well, chuck those markers and recycle that paper, because through the YouTube Nonprofit Program there is a new thermometer in town. Check out the latest tool for nonprofits: Campaigns.

This new feature allows nonprofits to create campaigns with goals like increasing views or subscribers, track their progress, and let people to contribute to their goals.

A campaign consists of one or more videos. You can find instructions on starting a campaign here. Once a campaign is created, videos in that campaign will show an overlay on them, encouraging viewers to contribute to the campaign.

Additionally, a Campaign tab will show up on your channel, with a bar showing the progress toward your goal. >>>

With more than 18,000 organizations in the YouTube Nonprofit Program we are always looking for ways to help nonprofits turn video views into greater awareness, petitions signed, laws changed, dollars raised, and lives saved. This year we released other tools you should check out like live streaming, a playbook with of best practices when using video, and other improved features like a more prominent donate button. We hope you enjoy our latest feature.

 

TheNextWeb.com | News Review


 

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Watch: Giants Pitcher Hits 4 Perfect Mid-Air Fastball Collisions

TNW Shareables •  •

It’s Saturday. What else do you have that’s better to do than watch San Francisco Giants pitcher Matt Cain hit mid-air objects with his fastball? Nothing? Good.

Frankfurt Book Fair 2012

Humble eBook Bundle Tops $1 Million in Sales

TNW Media •  • 

By now you’re probably familiar with Humble Bundles. The short version of the story is that they’re bundles of digital goods which are sold for at least one cent, but…

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Evernote Moleskine Notebook Reviewed

TNW Apps •  • 

When I was offered the opportunity to trial the first fun of the Evernote Notebooks by Moleskine I jumped at the chance. As the staff of TNW knows, I already…

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What Causes Developer Depression?

TNW Insider •  • 

Last week, a student asked a bold question: “Is Your Facebook a Lie?” The article, written by London College of Fashion Student Libby Page and published on The Guardian’s Blogging…

Apple Announces Digital Textbooks Service At Guggenheim

iBooks 3 Mention Appears in New iTunes Listing

TNW Apple •  • 

Just last week we brought you the news that Apple’s October 23rd iPad mini event would be focused on iBooks, which makes sense as it will likely be a great…

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How to Set Up a Basic Productivity System

TNW LifeHacks •  • 

There are tons of productivity systems available for you to use, and for those who are just getting started in their quest to have a better handle on their tasks,…

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Why Startups Should Make Design a Priority

TNW Design & Dev •  • 

Thinking about starting a new small business or startup that is heavily technology-based? Or do you already have a tech-based small business or startup that you are actively working on…

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Apple Opens Up Wangfujing Apple Store to Massive Crowd

TNW Apple •  • 

Apple on Saturday opened the doors to its Wangfujing Apple Store in Beijing with the usual fanfare and a large crowd of eager customers and TNW was there to check…

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Pheed Loses Its Twitter Privileges

TNW Apps •  • 

This morning a new Twitter+celebrity+charge-to-look-at-my-posts service called Pheed was launched to much fanfare…on Forbes, and not a whole lot outside of that. Unfortunately, most of the press to be had…

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The 8-Bitty controller for iOS & Android is fantastic, as long as your favorite game supports it

TNW Gadgets •  • 

There was that point you got to when playing the original NES when your thumb started to get ever so tender, then began getting tougher. The gamer’s callous is a…

Russian journalism students

Growth Hacking Comes To Silicon Valley, Conference Starts Oct. 26

TNW Events •  • 

When one thinks about a hacker, a couple of things probably come to mind: the classic movie starring Angelina Jolie or a computer specialist eager to either innovate or destroy…

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No More Twitter & Facebook for Xbox 360

TNW Microsoft •  • 

Please file this in the ‘well, what a moronic move’ bag. It has become known that Microsoft has removed applications supporting Twitter and Facebook usage from its app marketplace on…

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Nokia Nearby, a local search app for Series 40 feature phones with no GPS, is now available

TNW Mobile •  • 

This is a nice one for international users with Nokia Series 40 feature phones. Nokia has announced that its Nokia Nearby app has made its way to the Nokia Store…

Manhattan Skyline

ConnectNYC Fiber Challenge: Startups Win High-Speed Fiber Build-Outs

TNW United States •  • 

New York City has launched the ConnectNYC Fiber Challenge: a competition for NY-based startups to win free high-speed fiber broadband build-outs for their businesses. If you run a company in the…

DailyDoseMic

Today’s Daily Dose

TNW Daily Dose •  • 

Hands on with Google’s new Chromebook, invites to Microsoft’s Windows Phone 8 event, Tumblr eats dirt, and Microsoft does China. You can catch The Daily Dose every Monday through Friday…

 

The Gap Between the Vision for Marketing and Reality


By Philip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come by now?

THE GROWING NUMBER of chief marketing executives reflects the increasing importance companies attach to marketing. Yet the average tenure of a chief marketing officer (CMO) is three and a half years, well below that of the typical CEO. Both the prevalence of the CMO position and its precariousness give rise to the question: Has marketing realized the vision to which its adherents have long aspired? A recent global survey of CMOs reveals both how far marketing has come and where there is room to grow.

The Vision for Marketing

For more than 60 years, marketers have had a clear vision of the ideal role of marketing, which consists of two core ideas. One is the concept of the “marketing mix,” which dates to the late 1940s. Harvard’s Neil Borden, while president of the American Marketing Association, realized there was no set formula for successful marketing. Instead, the marketer must choose the best mix from the set of all possible mixes. Jerome McCarthy later codified the mix in the classic 4Ps of marketing — product, price, place and promotion. The task of the marketing executive is to have control of, or at least influence on, all of the 4Ps and blend them to produce the best value.

The second fundamental idea is that marketing decisions should be based on a solid understanding, supported by hard data, of target customers and other stakeholders. Anchoring decisions in data has become part of the bedrock vision of marketing. These two core components — control of the marketing mix and customer-oriented, data-based decision making — are fundamental to the field’s shared vision of marketing. It has been over a half century since that vision, now clearly spelled out in marketing textbooks, took shape. So what is the status of the field relative to the vision?

HOW CHIEF MARKETING OFFICERS RATE THEIR INFLUENCE >>>  Leer más “The Gap Between the Vision for Marketing and Reality”

thedrum.com | News in Review


thedrum.com
MODERN MARKETING & MEDIA

Five things we’d love to see Bond advertise in Skyfall

With Bond set to sip on a Heineken rather than a Martini in the latest film, we take a look at… Read more


Groupon’s UK and Ireland MD and global VP of mobile defend Groupon’s UK offering and discuss future plans

Four years ago discount website Groupon brought daily deals commerce into the mainstream offering… Read more

 

... with more than 7000 branches

HSBC puts £400m +++ worldwide advertising business up for review

One of the world’s plum advertising accounts, with a spend of £400 million when it last changed hands in 2004, is up for grabs. British-based HSBC, the world’s third largest bank, has confirmed that it is conducting a review of its … Read more

 

Court lifts ban on naming Jeremy Forrest following challenge from ten media organisations

Court lifts ban on naming Jeremy Forrest following challenge from ten media organisations

The decision to ban the media from naming Jeremy Forrest, who is appearing in court on child abduction charges, has been overturned by Hastings magistrate court after ten media organisations came together to challenge the order. … Read more

 

Brands running prize promotions could face criminal prosecution following new ruling from ECJ

Brands running prize promotions could face criminal prosecution following new ruling from ECJ

The European Court of Justice recently ruled that competitions that require winners to incur costs to claim their prize are illegal, however Nick Johnson, a marketing law specialists, has called for urgent clarification of the new ruling which… Read more

 

7digital announced as official downloads partner for BlackBerry 10

7digital announced as official downloads partner for BlackBerry 10

Research in Motion has partnered with 7digital to become the official music downloads service to the BlackBerry 10. … Read more

Mayor Bloomberg raps both candidates but may endorse one

OPINION: US ELECTION

New York’s billionaire mayor Michael Bloomberg has endorsed neither candidate so far in the presidential race but in the New York Times… Read more

 

YouTube launches 'Campaigns' tool to help charities increase support

YouTube launches ‘Campaigns’ tool to help charities increase support

YouTube has launched a new tool as part of its Nonprofit Program which has allowed organisations to create campaigns, track their progress, set goals like increased views or subscribers, and accept contributions. … Read more

video

New social media platform Pheed is launched but fails to receive a warm welcome from Twitter

New social media platform Pheed is launched but fails to receive a warm welcome from Twitter

New social media site Pheed has been launched this week, however rival Twitter has blocked its access and connect options as the site used ‘auto-tweets’ to promote the launch. … Read more

 

Wall Street Journal launches Korean News site as part of global expansion plans

Wall Street Journal launches Korean News site as part of global expansion plans

Wall Street Journal has launched a local language edition in Korea as part of the latest development in its ‘WSJ Everywhere’ strategy, which drives the franchise’s development across new geographies, platforms and devices. … Read more

 

Digital advertising: dream big, deliver bigger

OPINION: GUEST COLUMNISTS

I’ll share a guilty pleasure that few people outside digital advertising will understand: with the release of every new cutting-edge… Read more

 

Flora Cuisine set to launch cookbook for Facebook fans with TMW

Flora Cuisine set to launch cookbook for Facebook fans with TMW

Flora Cuisine is set to unveil a cookbook to reward its Facebook fans and create further engagement around the product. … Read more

 

Grown-ups turn into giant toys in new Ikea ad

Grown-ups turn into giant toys in new Ikea ad

Ikea is launching a new television advert in which children see adults as giant toys. … Read more

 

White Label Media will handle PR and social media for the marketing technology provider

Digilant selects White Label Media for PR and social media activity

Provider of marketing technology and real-time bidding specialist, Digilant has announced the appointment of White Label Media to handle its PR and social media activity in the UK. … Read more

 

Why the Mission Marketing Group is one to watch

OPINION: MERGERS AND ACQUISITIONS

Last week we wrote about the Mission Marketing Group’s acquisition of social agency Addiction – well, they’re at it again. At the end of… Read more

 

Elmwood's work for People Can

Elmwood wins Cream Yorkshire Grand Prix

Leeds agency Elmwood has won the Grand Prix at this year’s Cream Yorkshire Awards with its design for the People Can charity. … Read more

 

Havas Worldwide Amsterdam and MediaMonks kick off 'Freo Loan League' rewarding PSV Eindhoven fans

Havas Worldwide Amsterdam and MediaMonks kick off ‘Freo Loan League’ rewarding PSV Eindhoven fans

Havas Worldwide Amsterdam and MediaMonks Amsterdam have collaborated on the ‘Freo Loan League’ campaign which rewards the club’s 1.4 million fans by giving them the chance to borrow 100 PSV-related items from across the club. … Read more

 

Duracell and the Energy Savings Trust create online video to encourage consumers to maximise battery power

Duracell and the Energy Savings Trust create online video to encourage consumers to maximise battery power

In a bid to urge consumers to maximise power use from their batteries Duracell, along with the Energy Savings Trust, has released an online video to showcase just how much battery power goes to waste. … 
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As Nike claims it was ‘misled’ by Lance Armstrong, do sponsors have a case for fraud?

OPINION: GUEST COLUMNISTS

Ben Griffin of the Fraud & Risk Services team at national law firm Cobbetts LLP considers whether sporting cheats could not only expose… Read more

How To Reframe the RFP and Charge For Your Creative Expertise | by Jake Cook


Often clients don’t know what they want but they want to know how much it will cost.We’ve all had that sinking feeling when meeting with a prospective client. The work is interesting and right in your sweet spot. But they don’t know exactly what they want or even what the deliverables should be. After a few minutes, you realize that just getting a decent proposal together is going to take a serious investment of time to unravel their needs.

Our company’s search for a better way to respond to RFPs (aka Requests For Proposal) began after a long and arduous bidding process around building a community-based website. We invested 3-4 days of our time conducting meetings, white-boarding ideas, and writing up our recommendations. We pushed the client into an awkward discussion around budget. But, at the end, we delivered a proposal with a rock-solid roadmap for executing the project.What happened next changed how we pitch and has made all the difference in our business.

Instead of hiring us, the prospective client simply passed around our ideas and deliverables to every other vendor for competing bids. Those vendors, in turn, said, “You bet we can do that – and for less.” We didn’t get compensated for our time or our work, but our ideas were implemented.

Lesson learned?

Prospective clients in the creative fields frequently use the RFP process – albeit unintentionally – as a cost-effective way to get brainstorming, mock-ups, and prototypes for free.

So what now? >>>  Leer más “How To Reframe the RFP and Charge For Your Creative Expertise | by Jake Cook”