Ways To Create A Killer Blog That Will Drive New Business Leads | simplyzesty.com


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We’ve been blogging for three years and we think we have what you would call a successful business blog. It helps raise the profile of our company, while keeping hundreds of thousands of people engaged and coming back to get the latest social media news. It feels like the blog is large and established, but we had to start somewhere too when we wrote our first post and nobody knew about the blog.

With all that in mind, we wanted to create a post that shares some of our thoughts and tips on creating a business blog that gets traction and that can help you attract new business. The good news is that most of the technology and tools that you will need are cheap and easy to use and with some quality content you will be well on your way. Here are 25 things that you can do that will help your own business blog massively.

Contents

1) Starting Off
2) Design & Appearance
3) Blog Content
4) Writing Content
5) Social Media
6) Promotion & Leads

Starting Off

Use WordPress
There is a vast number of free blogging sites like Blogger that will help you create one in seconds. However, the most popular blogging site out there has to be WordPress, thanks to its ease of use and range of styles. The scope for personalisation and design is vast, the dashboard is straightforward, and while you can pay for premium features, you can still create a clean and stylish site. When your business and site gains more prominence, you can start thinking about customising the design, but as a starting point, you won’t find any better.
Put Your Blog Front & Centre
Many businesses treat their blog as something that complement the main site, it’s nice to have one, but its use is limited. What you should do is make the blog the main feature of your site, so when people come to visit, they will see all the content you’ve been posting. Don’t bury your blog underneath your site as that defeats its purpose. Put it front and centre so you can show off your knowledge and generate more leads.

Many businesses treat their blog as something that complement the main site, it’s nice to have one, but its use is limited. What you should do is make the blog the main feature of your site, so when people come to visit, they will see all the content you’ve been posting. Don’t bury your blog underneath your site as that defeats its purpose. Put it front and centre so you can show off your knowledge and generate more leads. 

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The Top 5 Techniques for Staying Up to Date in an Ever-Changing Field


 

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It can often times be difficult to find the time to stay up to date in a technology-related field. With the growth of the web and of the web design and development communities as a whole, that also means that there’s far more to learn and it’s coming about at an exponentially faster rate each year. How can each of us possibly stay current on everything?

The Top 5 Techniques for Staying Up to Date in an Ever-Changing Field

It’s not possible to know everything, but it is possible to stay up to date in a niche. That’s what we as web designers and developers must do: focus on a specialty, and consistently learn more about it. In this article, we’ll discuss some tips for staying up to date, and keeping inspired in our fields.

Techniques for Staying Up to Date

1. Teach Others

The quickest route to learning something new and keeping up to date is to simply research it, of course. But, who’s there to make you get that research accomplished? A great way to force yourself into the habit of constantly keeping up with the latest technologies and trends is to teach yourself by teaching others.

Teach Others

If you can educate another in any way, you’re likely to go above and beyond to truly understand the relative concepts, to make sure you’re using best practices, and you’re likely to spell the concept out in a way that is truly understanding, both for the learner and yourself – the teacher.

Teaching can come in a wide variety of forms: blogging, writing tutorials, giving advice and feedback in forums, or doing private teaching consultations. It’s possible to turn many of these into additional income streams as well, so keeping up to date isn’t a chore, but rather can be more integrated with work.

One could even go the extra mile and create a course on Learnable, publish a podcast/screencast or write a book/eBook on a particular in-depth subject. Surely you’ll need to know something about the chosen topic to write something truly in-depth, but at any level creating learning material for others is a great way to begin to learn about a new topic, or for larger projects, a great way to expand one’s knowledge on a subject. Leer más “The Top 5 Techniques for Staying Up to Date in an Ever-Changing Field”

Tools for Managing Multiple WordPress Sites | sixrevisions.com


 

5 Tools for Managing Multiple WordPress Sites from One Location

If you run more than one WordPress install, or if you have clients that run WordPress sites that you’re responsible for, then you know how much of a pain it can be to log in to each site every time you need to do things like update plugins, themes, or WordPress core itself.

With the release of WordPress 3.0, we now have the ability to create a network of WordPress sites with one installation through the multisite feature. However, your needs may go beyond what multisite allows you to do, and so you may need to explore other options.

Fortunately, there are a number of solutions out there that will let you manage multiple WordPress websites from one central location. In this article, I’ll share some options with you and give you a brief overview of each.

1. WP Remote

WP Remote

WP Remote is a simple and free solution that will allow you to do a few basic tasks related to managing multiple WordPress sites.

While you do need to install the WP Remote plugin for each WordPress installation, your administration panel for managing your sites is in one central location on the WP Remote site.

Here’s a look at the simple control panel on the WP Remote site:

WP Remote Features

  • Bulk update all WordPress installations
  • Create off-site backups
  • Update plugins that can be updated via the WordPress plugin page
  • Update themes that can be updated via the WordPress themes page

2. InfiniteWP

InfiniteWP

InfiniteWP is on a freemium model. (In other words, basic features are free, but you’ll need to pay for other feature upgrades such as auto-scheduling of WordPress site backups.)

Below is a video by the creators of InfiniteWP that will give you an idea of what the tool looks like:

InfiniteWP Free Features

The basic features of InfiniteWP are basic indeed, but they’re also pretty handy, and so many of us may not need the premium/paid features this plugin has. The basic features include the following:

  • One-click updates for the latest version of WordPress
  • Install and manage themes
  • Install and manage plugins
  • The ability to restore, download, and delete backups

InfiniteWP Premium Features

There are currently six available premium features available (with three more in the works). These are the currently available addons:

  • Install WordPress
  • Clone a WordPress installation
  • Schedule automated backups
  • Back up to repositories
  • Manage WordPress users
  • Save and run custom PHP code on multiple sites
  • Brand the InfiniteWP plugin with your company name or hide the plugin altogether

The premium addons currently in the works are the following:

  • Integration with Google Analytics
  • Manage posts and comments on multiple sites
  • Bulk create Posts, Pages, and Links

3. ManageWP   >>>>>>   Leer más “Tools for Managing Multiple WordPress Sites | sixrevisions.com”

La estrategia de marketing y el plan de marketing | lo pedís lo tenés…


Fuente: Emprendedores
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No es poco común que las personas confundan la diferencia entre la estrategia de marketing y el plan de marketing. La forma más fácil de explicar la diferencia es:

Estrategia de Marketing

Es la explicación de las metas que necesitas lograr con tus esfuerzos de marketing. Tu estrategia de marketing se forma con tus metas denegocio. Tus metas y tu estrategia deben ir de la mano.

Plan de Marketing

Tu plan de marketing es cómo vas a lograr esas metas de marketing. De que forma tu estrategia es un mapa que te guiara de un punto a otro.

El problema es la mayoría de las personas intentan alcanzar el “como” sin conocer el “que”. Esto puede terminar malgastando recursos de la empresa, como tiempo y dinero.

Cuando se trata de marketing, debemos siempre identificar el “que” y luego el “como”.

La estrategia es pensar, la planeación es hacer. Este es un ejemplo de cómo trabajan juntos.

  • Objetivo: Alcanzar una mayor cuota de mercado.
  • Estrategia de marketing: Entrar en nuevos segmentos de mercado.
  • Plan de marketing: Desarrollar una campaña de marketing que alcance, identifique y se enfoque en el segmento específico.

Una formula exitosa que puede ser utilizada para explicar la importancia de la estrategia y el plan de marketing es esta:

Estrategia de Marketing -> Plan de Marketing -> Implementación = Éxito

Tu estrategia de Marketing consiste de  >>>>>>>>> Leer más “La estrategia de marketing y el plan de marketing | lo pedís lo tenés…”

Innovation Guide


 


blog.kissmetrics.com/innovation-guide

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product?
Or, do you ever wish that (because of your innovation), your company would rise in value so fast that the world’s biggest social media network would buy it for $1 billion?

An innovation like that would change your life forever. It’s the dream of every entrepreneur.
While there is no formula for creating revolutionary products, there are some critical elements of innovation that will promote their development.

This simple guide will help.

1. You can plan innovation

You may not be able to plan a specific and predictable sort of innovation…but you can create a culture in which people put a high premium on innovation. That kind of culture starts at the top.

In their early days, Google allowed employees to spend 20 percent of their time on pet projects. That led to some DOA products like Buzz, but it also set the stage for some killer ideas like Gmail.

The founder of GE, Thomas Edison, created an atmosphere that valued innovation by:

  • Encouraging collaboration
  • Encouraging mistakes
  • Demanding one major invention every six months and one small one every ten days

If you think about it, Steve Jobs did the same thing in his company, pushing his people to invent and then innovate products like the iPod, the iPhone and the iPad.

2. You don’t have to spend a lot of money

The beauty of information software is that everything is basically free. In the old days, a company would have needed tens of thousands of dollars just to get the software for their product. Now, with open source movement, cloud storage and a whole range of free sources, expenses are reduced drastically.

The makers of Angry Birds—Rovio—innovated cheaply, which paid off big for them when they went public in 2012, at an estimated worth of $1 billion. Leer más “Innovation Guide”

MoviePass debuts an unlimited movie service that may just save cinemas


The notion of creating a “Netflix for theaters” is a tough one — not only do you have to get movie studios on board with your plans, you also have to form partnerships with national theater chains. And let’s face it, neither group is quick to climb aboard a service that disrupts the current ticketing model.

MoviePass debuts an unlimited movie service that may just save cinemas

But MoviePass, a company that’s been trying to crack this nut for some time, may have found the answer. Today MoviePass is debuting a new subscription movie theater service that relies on mobile app check-ins and a proprietary payment card. And best of all, the company has managed to do this without any formal agreements with movie theaters and studios. Leer más “MoviePass debuts an unlimited movie service that may just save cinemas”

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