How Calls to Action Can Increase Your Conversion Rate

Call to ActionWe have all seen it: the blog post with a random link after it. What is this mysterious link? Where did it come from? Where does it go? The key to avoiding situations like this is a call to action.

What is a call to action?

A call to action can take many forms. Some can be as much as a short paragraph while others are as simple as linked anchor text. In any case, the idea is for the call to action to do just that: draw the readers in, inviting them to click on the link.

To give an example, let’s say we have a page or post written about Underwater Basket Weaving and we want to insert an affiliate link. There are three options. The first would be to just stick the link on to the page and hope people click it. The second would be to put it in anchor text. This means to have a line of text, which might look something like “Click here for the Ultimate Underwater Basket Weaving Course!” Readers don’t see a URL, only your anchor text. The final method would be to have a short blurb: “Want to learn how to weave your own baskets underwater? Click here for the Ultimate Underwater Basket Weaving Course!

What does a call to action do?

A call to action invites readers to click on your links. Instead of just having the link, or even the link with a description, a call to actionasks something of your readers. Instead of just putting up a sign that says “door” next to your door, you are putting up a sign that says “Come on in!”

This simple tweak of asking your readers to click on your links will dramatically increase the amount of clicks you get, and consequently increase your conversion rate. And we all know what that means!

Should I put calls to action on picture links?

Yes! That is what the caption is for, believe it or not. Well, not for most people. But that is what we use it for. Some might have the caption of a picture link to Ultimate Underwater Basket Weaving Course say, creatively enough, “basket.” We want to say, “Click the picture to learn!” Or something like that.

What about widgets?

Some affiliates, like Amazon, use widgets. You can use a call to action on these as well by modifying the title. For example, one widget says, as a default, “I Recommend.” Making this a call to action is as simple as changing that to “Check Out These Books…”

So what’s the bottom line?

The bottom line is to use calls to action on every link you put up on your site. Again, to review, you can do calls to action in one of two ways.

  1. Simple anchor text: “Click here to buy Ultimate Underwater Basket Weaving Course
  2. Longer blurbs: “Want to learn how to weave a basket with the best?Check out the Ultimate Underwater Basket Weaving Course”.

Now go call your readers to action

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa volver a empezar!