67% of Businesses Say Social is Integral to Marketing Plans [infographic]


See on Scoop.itGabriel Catalano the name of the game

New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

 

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data…

See on econsultancy.com

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A clock that will last forever – researchers propose a way to build the first space-time crystal


See on Scoop.itGabriel Catalano the name of the game

Imagine a clock that will keep perfect time forever, even after the heat-death of the universe. This is the “wow” factor behind a device known as a “space-time crystal,” a four-dimensional crystal that has periodic structure in time as well as space. However, there are also practical and important scientific reasons for constructing a space-time crystal. With such a 4D crystal, scientists would have a new and more effective means by which to study how complex physical properties and behaviors emerge from the collective interactions of large numbers of individual particles, the so-called many-body problem of physics. A space-time crystal could also be used to study phenomena in the quantum world, such as entanglement, in which an action on one particle impacts another particle even if the two particles are separated by vast distances.

 

A space-time crystal, however, has only existed as a concept in the minds of theoretical scientists with no serious idea as to how to actually build one – until now. An international team of scientists led by researchers with the U.S. Department of Energy (DOE)’s Lawrence Berkeley National Laboratory (Berkeley Lab) has proposed the experimental design of a space-time crystal based on an electric-field ion trap and the Coulomb repulsion of particles that carry the same electrical charge. “The electric field of the ion trap holds charged particles in place and Coulomb repulsion causes them to spontaneously form a spatial ring crystal,” says Xiang Zhang, a faculty scientist with Berkeley Lab’s Materials Sciences Division who led this research. “Under the application of a weak static magnetic field, this ring-shaped ion crystal will begin a rotation that will never stop. The persistent rotation of trapped ions produces temporal order, leading to the formation of a space-time crystal at the lowest quantum energy state.”

 

Because the space-time crystal is already at its lowest quantum energy state, its temporal order – or timekeeping – will theoretically persist even after the rest of our universe reaches entropy, thermodynamic equilibrium or “heat-death.” The concept of a crystal that has discrete order in time was proposed earlier this year by Frank Wilczek, the Nobel-prize winning physicist at the Massachusetts Institute of Technology. While Wilczek mathematically proved that a time crystal can exist, how to physically realize such a time crystal was unclear. Zhang and his group, who have been working on issues with temporal order in a different system since September 2011, have come up with an experimental design to build a crystal that is discrete both in space and time – a space-time crystal. Just as a 3D crystal is configured at the lowest quantum energy state when continuous spatial symmetry is broken into discrete symmetry, so too is symmetry breaking expected to configure the temporal component of the space-time crystal. Under the scheme devised by Zhang and Li and their colleagues, a spatial ring of trapped ions in persistent rotation will periodically reproduce itself in time, forming a temporal analog of an ordinary spatial crystal. With a periodic structure in both space and time, the result is a space-time crystal.

See on earthsky.org

Dominate Google Local Serps or Rich Snippet & Author Spam?


See on Scoop.itGabriel Catalano the name of the game

Mid September Google announced a new algorithm meant to allow more domains to appear in search results so one domain would not just dominate the SERPs.

 

Google has also been cracking down on rich snippet spam too and many of us have seen organic STARS removed from listings where we use legit and appropriate hReview markup. PLUS some folks have trouble consistently getting their author image to show up in the SERPS.

 

So given everything above, I was pretty surprised to see this search results page.

 

What do you think? Aggressive but smart marking  or spam?

See on localsearchforum.catalystemarketing.com

Simple Guide To Advanced Facebook Advertising [Infographic]


See on Scoop.itGabriel Catalano the name of the game

Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

See on www.bitrebels.com

Cómo ha afectado el iPhone 5 al mercado de los smartphones


 

http://www.marketingdirecto.com

Con todos los nuevos smartphones anunciados durante los últimos meses, incluido el iPhone 5 de Apple, no es de extrañar que la gente esté pensando en comprarse el más nuevo e inteligente de los móviles actuales.

AYTM Research, trabajando con Mashable, ha llevado a cabo un estudio deinvestigación de mercado, más específicamente en el mercado de los teléfonos inteligentes en su forma actual, a finales de 2012 y ha creado esta exclusiva infografía centrándose en lo que los compradores están más interesados: en el iPhone de Apple.

Así que han llegado estas conclusiones: Leer más “Cómo ha afectado el iPhone 5 al mercado de los smartphones”

Email Coding 101


See on Scoop.itGabriel Catalano the name of the game

The Foundations Of Coding HTML Email

Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little trying. Worse, there are no email-specific standards in place.

For best results:

#Keep your design simple: avoid drop shadows, fancy fonts, rollovers and other interactivity

#Use tables for layout, and basic inline CSS for formatting

#Know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts

#Test regularly: email programs change frequently, often with little notice

Check the Infographic for more specific tips!

 

By Litmus. http://bit.ly/RP60tN

Source. http://bit.ly/Qcfu0e

See on litmus.com