Why Your Content Must Spring Legs and Walk Around The World


See on Scoop.itGabriel Catalano the name of the game

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis – how do we make our content socialable?

Here’s an excerpt:

We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.

Here are some highlights:

Give your content youtility:

**Answer common questions. Does your website have a FAQ section?
**Why not translate that into useful, shareable content?
**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.

Make Your Content Talkable:

**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others
**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.
**Add bits of entertainment, humor, fun. Is your content just boring?
**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word. Leer más “Why Your Content Must Spring Legs and Walk Around The World”

Anuncios

Mark Twain’s Guide to Living an Awesome Life: 7 Essential Tips


See on Scoop.itGabriel Catalano the name of the game

“The man who doesn’t read good books has no advantage over the man who can’t read them.”

“Name the greatest of all inventors. Accident.”

“Clothes make the man. Naked people have little or no influence on society.”

1. The secret of getting ahead…

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

This is a very good tip and one of the best ones I have ever discovered and used to handle procrastination.

When you start to look too far into the future any task or project can seem close to impossible. And so you shut down because you become overwhelmed or fearful (of success or failure) and start surfing the internet aimlessly instead.

So instead, break that task into small and practical steps.

Then just focus on taking the first step today. That is all you need to focus on, nothing else. By taking the first step you change your mental state from resistant to “hey, I’m doing this, cool”. You put yourself in state where you become more positive and open, a state where you may not be enthusiastic about taking the next step after this first one but you are at least accepting it.

And so you can take the next step. And the next one after that.

Until you have arrived at your destination and completion.
2. Less talking, more doing

“Action speaks louder than words but not nearly as often”

“There are basically two types of people. People who accomplish things, and people who claim to have accomplished things. The first group is less crowded.”

It’s often easy to talk but developing the habit of being a person of action is quite a bit harder.

Being in the habit of breaking down your task into smaller pieces is one of the most effective things you can do to take more consistent action. Two other habits that work very well for me are to:

Start your day with a good morning routine. This is probably the most important factor for how much action I take during a day and how the day turns out in general. A good start often leads to a good day. A bad or indecisive start often leads to a pretty mediocre day.
So create a morning routine with a good breakfast, perhaps a short work out or a short meditation and other things you find gets you off to a great start. Then add doing the most important task of your day at the end of that morning routine.
Or if you, like me, may feel low in energy, unmotivated or have extra inner resistance to taking action on some mornings then start small and do something easy and simple.
Take one small action right away to get the ball rolling. What is one thing you can do to pretty much make sure that something will get stuck on your I’ll-do-that-when-I-have-the-time list for a long time? Read about something and get excited about it. And then do nothing about it or tell yourself that you will take action tomorrow.
Instead, take one small action today, as soon after you have read about whatever you are excited about. Make a plan, book an appointment, do something concrete.

3. Be courageous in the face of fear “Courage is resistance to fear, mastery of fear – not absence of fear.” Being courageous can be difficult but if you want to live the life you want to live then sometimes you have look into the face of fear and get going/keep going anyway…  Leer más “Mark Twain’s Guide to Living an Awesome Life: 7 Essential Tips”

David Ogilvy: Writing Tips for Ad Agency New Business


Foto de David MacKenzie Ogilvy
Foto de David MacKenzie Ogilvy (Photo credit: Wikipedia)

See on Scoop.itGabriel Catalano the name of the game

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

Included in this collection of Ogilvy’s writings and speeches is a personal letter and a staff memo. Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business.

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.
In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

“On the occasion of his 75th birthday, Ogilvy’s staff put a book together of all Ogilvy’s best memos and speeches [The Unpublished David Ogilvy]. This is a particularly insightful book, because Ogilvy was maybe one of the most gifted leaders when it came to creating a corporate culture. And as his company grew to over 200 offices, he knew the only way he could protect the culture was by constantly communicating with his people.

In the following letter to Mr. Ray Calt, Ogilvy provides us with a list of his habits as a copywriter.
April 19, 1955
Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. Leer más “David Ogilvy: Writing Tips for Ad Agency New Business”

The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results


See on Scoop.itGabriel Catalano the name of the game

Good leaders are self-aware, and have thought through the issues and complications of leadership. Here are 10 questions to ask yourself – and to answer:
1. How do you personally define leadership?
Definitions of leadership abound. But if one of your subordinates asked what your definition is, would you have an answer?

2. Who are some of the leaders that you admire and why?
We can learn from other leaders, particularly from their failures. Are there leaders from business, politics, the arts, or sports who you admire, and why? Leer más “The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results”

How To Use Photoshop Content Aware Tool | via creativenerds.co.uk



howtousecontentawaretool How To Use Photoshop Content Aware Tool

http://creativenerds.co.uk

A great educational resource, on how to use one of Photoshop’s most powerful new features. The new content aware feature is a great addition to Photoshop. The feature allows Photoshop users to remove objects and people from photographs, while not disrupting the background of the photo, and not showing noticeable amendments.In this resource we have produced a video screencast upon how to use the content aware feature in Photoshop, where we will guide you through the process of using the content aware tool to extract people and objects from a photography. Once you learn how to use this tool you can remove objects, people, etc from almost any photo. This is a great quick tip, which you will truly enjoy.The tutorial takes less than a few minutes, so watch and enjoy. I would love to hear your thoughts and feedback in the comments section below, it would be really appreciated.

The Tutorial

Tutorial Details: Leer más “How To Use Photoshop Content Aware Tool | via creativenerds.co.uk”

Crowd shopping | via marketingcomunidad.com


marketingcomunidad.com

Mientras los sesos más brillantes de la profesión publicitaria se rebanan discerniendo cuánto significan las marcas para los humanos… Mientras elucubran si pueden llegar a importarnos tanto, tanto que hasta podríamos reconocerlas como amigas imprescindibles e incluso añadirlas como tales en nuestros perfiles de las redes sociales… la realidad se revela cruel y resulta que, antes de elegir entre una u otra, pedimos opinión a nuestros contactos. Expertos o no.

Ahora las lavadoras cuentan cuánto cuestan, cuánto lavan y cuánto gastan, pero después de las opiniones de otros que ya las conocen, incluso mejor que ellas mismas, porque ya las usan. Y más en los móviles, donde el espacio es escaso y hay que priorizar.

Sí, señor. Sí, señora marca. Lo que usted tenga que contar no es que haya dejado de ser relevante, pero ya no es lo prioritario para el verdaderamente importante: el que compra.

Dejen sitio, cedan espacio a los comentarios que pueden hacer que la lavadora se quede en su tienda o deje de ocupar espacio y se convierta en euros.

Váyanse al fondo y reconozcan su fracaso en la tarea de haber construido relaciones justas, estables, sólidas, fiables, sostenibles con sus clientes. Cuando pudieron.

Al fondo sigue habiendo sitio Leer más “Crowd shopping | via marketingcomunidad.com”

10 TED talks that will help you become an innovative leader | via game-changer.net


game-changer.net

leadership ideas worth spreading

I don’t remember ever doing a post like this. But, I’ve recently been thinking about and discussing with a client the topic of innovative leadership. As in what makes an innovative leader. And if you aren’t one, what do you need to do to become one.

With that said, here are a few TED talks that I think will helps us become the leaders of the future. Let me know what you think in the comments!

Shawn Achor: The Happy Secret to Better Work

Mihaly Csikszentmihalyi: Creativity, fulfillment and flow

Leer más “10 TED talks that will help you become an innovative leader | via game-changer.net”

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

Travel fun!

déborah rueda

Un sitio más pero diferente sobre marketing digital

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web, start ups, emprendedores

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y Sombras de las Marcas

Todas las novedades en Marketing, Social Media y Comunicación. Fátima Martínez

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Descubre tu potencial de comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For Those Who Love Infographics

URieLaRtE

“El arte es la expresión de los más profundos sentimientos por el camino más sencillo”

be.blog

be. Intelligent Multimedia Education

unmonodelsiglo21

Un pequeño espacio virtual para pasarla bien

A %d blogueros les gusta esto: