Why Your Content Must Spring Legs and Walk Around The World

See on Scoop.itGabriel Catalano the name of the game

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis – how do we make our content socialable?

Here’s an excerpt:

We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.

Here are some highlights:

Give your content youtility:

**Answer common questions. Does your website have a FAQ section?
**Why not translate that into useful, shareable content?
**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.

Make Your Content Talkable:

**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others
**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.
**Add bits of entertainment, humor, fun. Is your content just boring?
**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word. Leer más “Why Your Content Must Spring Legs and Walk Around The World”

Mark Twain’s Guide to Living an Awesome Life: 7 Essential Tips

See on Scoop.itGabriel Catalano the name of the game

“The man who doesn’t read good books has no advantage over the man who can’t read them.”

“Name the greatest of all inventors. Accident.”

“Clothes make the man. Naked people have little or no influence on society.”

1. The secret of getting ahead…

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

This is a very good tip and one of the best ones I have ever discovered and used to handle procrastination.

When you start to look too far into the future any task or project can seem close to impossible. And so you shut down because you become overwhelmed or fearful (of success or failure) and start surfing the internet aimlessly instead.

So instead, break that task into small and practical steps.

Then just focus on taking the first step today. That is all you need to focus on, nothing else. By taking the first step you change your mental state from resistant to “hey, I’m doing this, cool”. You put yourself in state where you become more positive and open, a state where you may not be enthusiastic about taking the next step after this first one but you are at least accepting it.

And so you can take the next step. And the next one after that.

Until you have arrived at your destination and completion.
2. Less talking, more doing

“Action speaks louder than words but not nearly as often”

“There are basically two types of people. People who accomplish things, and people who claim to have accomplished things. The first group is less crowded.”

It’s often easy to talk but developing the habit of being a person of action is quite a bit harder.

Being in the habit of breaking down your task into smaller pieces is one of the most effective things you can do to take more consistent action. Two other habits that work very well for me are to:

Start your day with a good morning routine. This is probably the most important factor for how much action I take during a day and how the day turns out in general. A good start often leads to a good day. A bad or indecisive start often leads to a pretty mediocre day.
So create a morning routine with a good breakfast, perhaps a short work out or a short meditation and other things you find gets you off to a great start. Then add doing the most important task of your day at the end of that morning routine.
Or if you, like me, may feel low in energy, unmotivated or have extra inner resistance to taking action on some mornings then start small and do something easy and simple.
Take one small action right away to get the ball rolling. What is one thing you can do to pretty much make sure that something will get stuck on your I’ll-do-that-when-I-have-the-time list for a long time? Read about something and get excited about it. And then do nothing about it or tell yourself that you will take action tomorrow.
Instead, take one small action today, as soon after you have read about whatever you are excited about. Make a plan, book an appointment, do something concrete.

3. Be courageous in the face of fear “Courage is resistance to fear, mastery of fear – not absence of fear.” Being courageous can be difficult but if you want to live the life you want to live then sometimes you have look into the face of fear and get going/keep going anyway…  Leer más “Mark Twain’s Guide to Living an Awesome Life: 7 Essential Tips”

David Ogilvy: Writing Tips for Ad Agency New Business

Foto de David MacKenzie Ogilvy
Foto de David MacKenzie Ogilvy (Photo credit: Wikipedia)

See on Scoop.itGabriel Catalano the name of the game

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

Included in this collection of Ogilvy’s writings and speeches is a personal letter and a staff memo. Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business.

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.
In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

“On the occasion of his 75th birthday, Ogilvy’s staff put a book together of all Ogilvy’s best memos and speeches [The Unpublished David Ogilvy]. This is a particularly insightful book, because Ogilvy was maybe one of the most gifted leaders when it came to creating a corporate culture. And as his company grew to over 200 offices, he knew the only way he could protect the culture was by constantly communicating with his people.

In the following letter to Mr. Ray Calt, Ogilvy provides us with a list of his habits as a copywriter.
April 19, 1955
Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. Leer más “David Ogilvy: Writing Tips for Ad Agency New Business”

The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results

See on Scoop.itGabriel Catalano the name of the game

Good leaders are self-aware, and have thought through the issues and complications of leadership. Here are 10 questions to ask yourself – and to answer:
1. How do you personally define leadership?
Definitions of leadership abound. But if one of your subordinates asked what your definition is, would you have an answer?

2. Who are some of the leaders that you admire and why?
We can learn from other leaders, particularly from their failures. Are there leaders from business, politics, the arts, or sports who you admire, and why? Leer más “The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results”

How To Use Photoshop Content Aware Tool | via creativenerds.co.uk

howtousecontentawaretool How To Use Photoshop Content Aware Tool


A great educational resource, on how to use one of Photoshop’s most powerful new features. The new content aware feature is a great addition to Photoshop. The feature allows Photoshop users to remove objects and people from photographs, while not disrupting the background of the photo, and not showing noticeable amendments.In this resource we have produced a video screencast upon how to use the content aware feature in Photoshop, where we will guide you through the process of using the content aware tool to extract people and objects from a photography. Once you learn how to use this tool you can remove objects, people, etc from almost any photo. This is a great quick tip, which you will truly enjoy.The tutorial takes less than a few minutes, so watch and enjoy. I would love to hear your thoughts and feedback in the comments section below, it would be really appreciated.

The Tutorial

Tutorial Details: Leer más “How To Use Photoshop Content Aware Tool | via creativenerds.co.uk”

Crowd shopping | via marketingcomunidad.com


Mientras los sesos más brillantes de la profesión publicitaria se rebanan discerniendo cuánto significan las marcas para los humanos… Mientras elucubran si pueden llegar a importarnos tanto, tanto que hasta podríamos reconocerlas como amigas imprescindibles e incluso añadirlas como tales en nuestros perfiles de las redes sociales… la realidad se revela cruel y resulta que, antes de elegir entre una u otra, pedimos opinión a nuestros contactos. Expertos o no.

Ahora las lavadoras cuentan cuánto cuestan, cuánto lavan y cuánto gastan, pero después de las opiniones de otros que ya las conocen, incluso mejor que ellas mismas, porque ya las usan. Y más en los móviles, donde el espacio es escaso y hay que priorizar.

Sí, señor. Sí, señora marca. Lo que usted tenga que contar no es que haya dejado de ser relevante, pero ya no es lo prioritario para el verdaderamente importante: el que compra.

Dejen sitio, cedan espacio a los comentarios que pueden hacer que la lavadora se quede en su tienda o deje de ocupar espacio y se convierta en euros.

Váyanse al fondo y reconozcan su fracaso en la tarea de haber construido relaciones justas, estables, sólidas, fiables, sostenibles con sus clientes. Cuando pudieron.

Al fondo sigue habiendo sitio Leer más “Crowd shopping | via marketingcomunidad.com”

10 TED talks that will help you become an innovative leader | via game-changer.net


leadership ideas worth spreading

I don’t remember ever doing a post like this. But, I’ve recently been thinking about and discussing with a client the topic of innovative leadership. As in what makes an innovative leader. And if you aren’t one, what do you need to do to become one.

With that said, here are a few TED talks that I think will helps us become the leaders of the future. Let me know what you think in the comments!

Shawn Achor: The Happy Secret to Better Work

Mihaly Csikszentmihalyi: Creativity, fulfillment and flow

Leer más “10 TED talks that will help you become an innovative leader | via game-changer.net”

Hallan la partida de nacimiento de Gardel y prueban que era francés

vía clarin.com

Estaba en Toulouse, Francia, bajo el nombre de Charles Gardes.

Carlos Gardel (1933) Polski: Carlos Gardel (19...
Carlos Gardel (1933) Polski: Carlos Gardel (1933) Русский: Карлос Гардель. (Photo credit: Wikipedia)

“En el siglo XXI estamos hablando de un hombre nacido en el siglo XIX”, hace notar Juan Carlos Esteban. Se refiere a Carlos Gardel, cuya partida de nacimiento como Charles Romuald Gardes, en un hogar para madres solteras de Toulouse, publica en El padre de Gardel, el libro que escribió junto con Monique Ruffié y Georges Galopa. O sea que, después de tantas décadas de mitos y especulaciones, Gardel era nomás francés.

Esteban es una rara avis entre los investigadores del tango. Fue secretario de Industria y Comercio de la Provincia bajo la gobernación de Oscar Alende (presidencia de Arturo Frondizi), y su trabajo en el terreno de la economía agropecuaria lo ha llevado con frecuencia a Uruguay. Allí vio crecer el mito de Gardel como hijo pródigo de Tacuarembó, “una ciudad de 94.000 habitantes donde de golpe entraron 42.000 turistas por año”.

Esto lo llevó a indagar, a ponerse en contacto con José Félix, un refugiado español residente en Toulouse. Allí viven los coautores de este libro, el cuarto que escriben en equipo acerca del Zorzal Criollo desde 2001. Así, a los 85 años e Internet mediante, Esteban llegó al final de un camino emprendido diez años antes.

Berthe Gardes tenía 19 años cuando nació su hijo, el 11 de diciembre de 1890. Ser madre soltera era entonces una deshonra familiar y, expulsada del hogar, la joven terminó anclando en la Argentina, cuando su niño tenía 2 años y tres meses. Ya mayor de edad, Carlos era un indocumentado, ya que, d e haber concurrido al consulado de Francia, habría tenido que alistarse para la guerra de 1914 . Leer más “Hallan la partida de nacimiento de Gardel y prueban que era francés”

iSmartGate las nuevas llaves del garaje | via genbeta.com



Hay dos tipos de iSmartGate Device: Ethernet y WiFi. En ambos casos basta con conectar el panel de control de la puerta del garaje al iSmartGate Device, configurar los datos de acceso (login y password) y añadir el dispositivo a nuestra red local (con cable si tenemos el router cerca y optamos por Ethernet o vía WiFi, más cómodo si cabe). Si configuramos varias puertas, cada una de ellas contará con sus propios datos de acceso que, además, podremos modificar desde el terminal móvil sin necesidad de usar un PC.

Vídeo | YouTube

La aplicación es muy sencilla…. Leer más “iSmartGate las nuevas llaves del garaje | via genbeta.com”


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