How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com


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How to Create Content Maps for Planning Your Website's Content

Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overallcontent strategy. This short and simple guide should help you get started.


What is Content Mapping?

Content mapping is similar to mind maps, but it’s focused on a site’s content. It will help you explore and visualize your content.

More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy.

I’ll cover two types of content mapping in this guide:

  1. Mapping your content to goals (the goals of the client and the goals of site users)
  2. Mapping your content to other content

We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website.

Note: Content mapping may lead to mind-melting over-complication! Content mapping should be quick and easy (just like a brainstorming session), but when you start referring to paragraphs as “information units” and blog posts as “content blocks”, it may be a sign that you may be making the process more complex than it needs to be.

We’re not building a site map, so try to keep your head above the concept of web pages and websites. You should keep yourself open to external content (e.g. tweets) and websites.

Why Should You Create Content Maps?

The primary purpose for creating content maps is to help you begin content development with a strong focus on site goals and the types of content you need to produce.

Below are some other reasons why you should create content maps.

Content Mapping Helps with Technology Decisions

By having a good vision as to the direction and potential requirements of the site’s content, we can make wise decisions at the start about the technologies we’ll use, and make sure that the content management system we choose will meet the needs of our content.

Content Mapping Helps Create a Shared Vision

Through common language and a shared vision of how everything works and fits together, you can encourage collaboration and additional idea-generation between the different individuals, teams and components involved in the website production process.

Content Mapping Helps Quickly Spot Gaps and Opportunities

By being able to visualize your content, you can potentially spot gaps that need to be filled and opportunities for additional content.

What You Need to Get Started with Content Mapping

Here are some things you’ll need in order to get the most out of content mapping:

  • An understanding of business goals: This includes knowing your clients well, and knowing what they want to get out of their website’s content.
  • An understanding of the site’s users: You know what content the site’s users need and why they go to the website.
  • An understanding of content requirements: You know the requirements and limitations (e.g., style, technical, legal, etc.) of the content you will produce.

If you’re working on an existing site or a site redesign project, it would also be wise to conduct a content audit (which I discuss in an article about incorporating content strategy into the web design process) to get an idea of what content already exists. While this might not be an incredibly fun experience, discovering content that can be re-purposed will save you tons of time in the long run.

Content Mapping Tools

In my opinion, the tools you use for content mapping aren’t hugely important; you could scrawl these maps on your kitchen wall using crayons if you wanted to.

However, it’s a good idea to create content maps using web-based tools that allow you to quickly share your outcome with the rest of your team.

Any tool that allows for diagramming and mind mapping can work. Two of my favorite tools are OmniGraffle (a diagramming tool for Mac) and Balsamiq (a wireframing and prototyping tool).

You can use a diagramming tool like OmniGraffle to create a content map.

Mapping Content to Goals

Your first two content maps should be linear. And, to be honest, they’re not really maps at all, they’re more like a paired list.

The first map will map your content to the goals of your client. The second map will map your content to the goals of the website’s users.

Mapping Content to the Goals of the Client

We can map the business goals of the client to the content that will achieve those goals.

Here’s a simple example of mapping content to the goals of the client:

Mapping Content to the Goals of the Site Users

For the other map, you’ll then want to map the content to the goals of the users of the site.

Here’s how you might map content to some of the goals of site users:

What Are These Content Maps For?

As you can see in the above examples, some client goals and user goals may have multiple results. This is a good thing — the more results, the better because we then have the potential to meet their goals in more than one way.

You should gain two insights from these maps:

  • An idea of the content you need to produce, as well as a list of any existing content you can readily use.
  • Labels for your content. These could be simple labels like “Help and Support” or “FAQ”.

Mapping Content to Other Content Leer más “How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com”

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How to Find a Career Field You’re Truly Passionate About | via workawesome.com


 

Work Awesome

It’s no secret that people who are truly passionate about their line of work tend to achieve more long term success than those who simply go where they believe their talents lie. They are more motivated to muscle through obstacles and take the risks they need to in order to move to the next level.

I’ve always believed that passion and success — whether in the form of monetary wealth or personal fulfillment — go hand in hand. But what do you do when you simply aren’t in touch with your passions? Or when you aren’t sure how your passions can translate into a viable career choice?

I spent the majority of my college years working towards a degree in early childhood education, sorting through textbooks about child psychology and taking classes about the best methods for teaching various subjects. I thought that I had found my calling.

Then, I started my first internship shadowing a second and third grade teacher. There were aspects of the job I loved — making connections with the kids, helping out with art projects, lending a hand when a student was struggling with a specific concept — but when it came down to it, my passion wasn’t there.

I saw the teachers that were truly passionate about the job come in long before the students did and leave long after the janitors had finished cleaning, and I couldn’t imagine having that kind of dedication. And that wasn’t fair to the students or myself.

So in a moment of clarity, I switched my major to English Writing — a subject I had always been drawn to and had always had a knack for.

Since then, I know I’ve been in the general vicinity of my passion, only taking jobs I believe I can enjoy and trying to keep myself present in everything that I do. But I don’t think I’ve fully arrived at a place where I wake up everyday excited to see what’s next.

I recently had a conversation in which I confidently spouted off all of the jobs I was qualified for and the tasks I could manage for someone. The response was “Yes, but what do you want to do?”

Ironically, I hadn’t thought about that.

Until I answer that key question, I can’t fully live my passion. With that in mind, here are the things I’m implementing into my life in order to find, and eventually live, my passion.

Take note of your hobbies first, your skill set second.

Making all decisions based on my education or skill set automatically pigeon holes me into open positions that other people have created, not necessarily what I’m passionate about.

However, I know that my hobbies are where my true passion lies because that’s how I choose to spend my free time — time that I have the freedom to spend in a variety of ways. So if I seek to find ways to implement my skills into these areas I’ll be closer to finding a career field or job that really speaks to me. Leer más “How to Find a Career Field You’re Truly Passionate About | via workawesome.com”

The Innovation Matrix | via timkastelle.org


One of the exciting trends in innovation right now is the lean startup idea.  The basic premise is that when ventures are starting out, building a scalable business model needs to be a top priority.  People like Steve BlankEric ReisAsh Maurya and Alex Osterwalder are all doing great work in this area.

I’m all for lean startups, and if you’re building a new venture, this is an essential approach.  However, the area that I keep focusing on is this: how can we make established firms more innovative?  One of the reasons that I love the lean startup movement is this: it embeds the innovation DNA into the venture from the word go.

I’ll use The Innovation Matrix to illustrate:

As I’ve said before, most startups begin as accidental innovators.  They have to successfully execute an innovation, or they won’t survive, but they don’t have any kind of innovation infrastructure in place.  The problem is that if they don’t think about how to embed innovation, then even if they are successful, they are likely to become less innovative over time. Leer más “The Innovation Matrix | via timkastelle.org”

Create an eBook from Wikipedia Articles | via labnol.org


http://www.labnol.org

The Wikipedia website  now includes tools to help you create formatted ebooks using content from one or more Wikipedia pages – here’s a sample ebook in the EPUB format.

Wikipedia eBook

Wikipedia has offered the PDF export functionality on their website for some time but with the recent change, you can export a selection of Wikipedia pages as EPUBs which is a much better format for reading articles offline on mobile phones, ebook readers and tablets. PDF is still a more suitable format for creating print-ready ebooks.

How to Create eBooks inside Wikipedia Leer más “Create an eBook from Wikipedia Articles | via labnol.org”

Lápidas con códigos QR: el cementerio ahora es multimedia


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Smartphones para rendir tributo a los seres queridos

Resumir la vida de un ser querido que ha fallecido en tan sólo una pequeña descripción grabada en piedra puede ser algo del pasado con la introducción de un código interactivo en las lápidas.

La compañía funeraria Chestear Pearce de la ciudad de Poole, en el sur de Inglaterra, ofrece añadir códigos de respuesta rápida (QR por sus siglas en inglés) en las lápidas que conectarán los smartphones con memoriales ilustrados con imágenes, videos y contribuciones de la familia y los amigos.

El director de la funeraria, dijo que los códigos QR hacen posible que los visitantes descubran mucho más sobre la persona enterrada bajo la lápida que simplemente la edad, la fecha de nacimiento o muerte y el típico pasaje bíblico o cita literaria que normalmente suele inscribirse en ellas.

“Trata de mantener vivo el recuerdo de las personas de diferentes formas”, dijo a Reuters el director, Stephen Nimmo.

“Cuando pierdes a alguien, ya sea de forma repentina o tras un proceso prolongado, puedes atravesar muchas dificultades. Hablar de ello es muy importante, y mantener su recuerdo también, y eso es lo que hace este añadido”, sostuvo.

Los códigos QR, códigos de barras que se pueden escanear con ‘smartphones‘ o escáneres QR, permiten a los usuarios acceder a información en Internet y se utilizan frecuentemente en campañas publicitarias. Leer más “Lápidas con códigos QR: el cementerio ahora es multimedia”