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Path To Influence

See on Scoop.itGabriel Catalano the name of the game

A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.

An Industry Study Of SMBs And Social Media or How SMBs Leverage Social Media

Vocus have published a brand new study, with partner John Jantsch of Duct Tape Marketing, “Overall sentiment in this study is right on target and it’s a very positive message. What I’ve been noticing more and more is there’s finally this acceptance that social media not only isn’t going away, it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.”


The Challenges SMBs Face? 

#Overcoming the perception that social media is free.

#Multiple tool sets for managing social media.

#Addressing customer concerns in a public forum.

These are all themes found in the study. 

The Good News?

SMBs are using social media, they are finding it helpful, and they are focused on business outcomes as a means of measuring their progress.

Key Findings Include:

Social media is helpful: 87% of SMBs say social media has been somewhat helpful or helped a great deal; 10% said it had no effect. Perception of influence varies: 40% of SMBs prefer a smaller but highly engaged audience; 27% would prefer a huge following with little engagement. Healthy share of marketing efforts: 77% of SMBs indicate social media accounts for 25% or more of their total marketing efforts. Sharing is common use: The most common use of social media is to share information 91%; only 46% see social media as a place to handle customer service issues. Doubling up on duties: 73% of SMBs have added social media to the existing duties of a marketing person. Spending set to rise: 84% of SMBs plan to increase their use of social media at least a little in the future.


The other trend suggested there are growing pains in social media that line up nicely with the size of a business. The smallest firms seemed to get by and benefit from a guerrilla approach, while much larger firms had appointed full time staff and consultants.

The firms in between, those in the $10-20 million range, found social media less helpful as they struggled to integrate it into marketing more formally.

There is a strategy lesson in this data just waiting for consulting firms to exploit.

Path to influence

One of the most fascinating findings of the study was the divergent views of online influence.

For example, 40% of SMBs prefer a smaller but highly engaged audience, while 27% would prefer a huge following with little engagement. 

What’s important to note is the 27% that prefer a large following are also more likely to report social media has been very helpful to their efforts. 


By Vocus. http://bit.ly/QN896C & John Jantsch. http://bit.ly/OOdqIv

Download Path To Influence: An Industry Study Of SMBs And Social Media. http://bit.ly/NtkpJP

Source. http://bit.ly/QqnXKy

See on www.vocus.com

25 New Social Media Conversion Resources You Shouldn’t Miss

See on Scoop.itGabriel Catalano the name of the game

If you’re wondering how to best use social media for business, how to reach customers and how to measure what you’re doing, then you’ve come to the right place.

See on unbounce.com

C y Java son los lenguajes más utilizados en la #Web

See on Scoop.itGabriel Catalano the name of the game

El índice Tiobe, que es el que hemos estado mostrando aquí en Visualbeta, mide la utilización de los lenguajes de programación en los sitios web más populares (Top 1000) y afirma que C es el lenguaje más popular con un 19,29 por ciento de uso, seguido de Java con un 16,26 por ciento y de Objective-C con un 9,77 por ciento, ocupando el tercer lugar del podio.

Ya en cuarto lugar vemos a otro lenguaje muy utilizado como C++, con un 9,14 por ciento y en el quinto está C#, la apuesta de Microsoft que obtiene un 6,59 por ciento. Los siguientes puestos de este listado son ocupados por PHP con el 5,61 por ciento, Visual Basic con el 5,52 por ciento, Phyton con el 3,86 por ciento , Perl (2,26 por ciento) y Ruby (1,72 por ciento) para completar los diez primeros lugares.

Claro que la popularidad es un arma de doble filo y los lenguajes suben y bajan, aún en pequeños porcentajes, y así podemos ver que mientras en los últimos 12 meses C ha subido un 1,29 por ciento, Java ha descendido un 2,49 por ciento y Objective-C (el lenguaje de Mac OS X) sube un importante 3,61 por ciento. C++, C# y PHP descienden un poco (0,30, 0,22 y 0,98 por ciento respectivamente) mientras que Visual Baci, Python y Perl se mantienen igual que hace un año y Ruby apenas sube un 0,29 por ciento.

Más información: Tiobe

See on www.visualbeta.es

6 Recomendaciones para Automatizar tu Presencia en las #RedesSociales

See on Scoop.itGabriel Catalano the name of the game

Aunque el uso de robots es muy criticado, su uso nos libera de las actividades mecánicas, permitiéndonos interactuar con nuestros seguidores…

See on mercadeodigital.es