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Stop Listening and Start Thinking | via whatworkswhere.com


Social Data…

social_data_Image
Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced ‘Social Listening’ (the process of capturing conversations from the social media). So why am I now telling you to stop listening? Simple, I want you to get value from the mass of social data out there and not just do it for the sake of it.

Using Social Listening platforms alone will never give you valuable audience insights, measure the performance of a campaign or identify relevant influencers. At best it will give you a pretty dashboard that uses very basic segmentation to present the data. The real power of social data comes from manual analysis. In fact I’m a firm believer in the 80/20 rule (80% manual analysis / 20% tool) when it comes to this social data.

Defining what you want you want from social data is mandatory. Listening for brand or product mentions without an objective is a complete waste of time.

Stop and think about what you want from the data. For example do you want audience insights to inform a strategy or do you want data to populate a campaign performance dashboard? Leer más “Stop Listening and Start Thinking | via whatworkswhere.com”

¿Puede la publicidad cambiar el mundo? | via masr.com.mx


MASR

¿Puede la publicidad cambiar el mundo? Según Jeff Rosenblum, co-fundador de la agenciaQuestus, la respuesta es sí; para probar este punto, co-escribió y co-dirigió un documental sobre las marcas que han entendido este poder, crean mejores productos, ayudan al planeta y dicen la verdad en su publicidad.


El documental The Naked Brand, que se presentará este mes en festivales de cine y conferencias de marketing, no presenta a clientes de Questus, pero sí incluye entrevistas a ejecutivos de grandes empresas como UnileverPatagonia,PepsiCo y Zappos, además de personalidades como Shaquille O’Neal.

Todos ellos comparten sus experiencias y filosofía detrás de sus políticas. La tesis del documental es que, en la era de la comunicación y la tecnología, es imposible que una empresa ofrezca un mal producto o incurra en comportamientos poco éticos, porque la gente se dará cuenta eventualmente. Así lo resume Keith Weed, CEO de Unilever: “En el mundo digital, una marca es juzgada por lo que dice, pero también por lo que hace. La publicidad puede presentarle una marca a los consumidores, pero finalmente será juzgada por sus actos”. Leer más “¿Puede la publicidad cambiar el mundo? | via masr.com.mx”

5 things iOS can learn from Android | via iDownloadBlog.com


iDownloadBlog

It’s no secret that both Sebastien and I purchased Nexus 7 devices from Google. We may have differing reasons for our purchases, but one reason we share in common is the desire to see how Google is performing in the tablet space. This is especially so with the Nexus, since it’s the flagship that’s guaranteed to run stock Android with no additives or preservatives.

The Nexus 7 is the first Nexus device I’ve owned, and I’ve come away quite impressed; read my thoughts on the Nexus 7 for more details on that. I’ve even been able to identify a few things that Google is doing well, and that Apple could stand to learn from. Items like widgets, and offline dictation, to name just a few…

Widgets

Widgets have been a key differentiating factor between Android and iOS from a very early age, but I always felt I understood why Apple avoided them. a). They tend to looked cluttered and messy, and b). Who really needs an Android styled clock widget when you have a clock on the status bar?

But the Nexus 7 made me realized that Widgets are more than just ugly clocks littering the Home screen just for the sake of claiming customizability. Widgets could actually be extremely useful; for example, the RSS widgets. Those are ridiculously nice, and I find myself using them all the time. As much as I’m always hitting up Reeder on my iPhone to stay updated with the latest feeds, having live updates right on my Home screen makes me a little jealous that this feature isn’t available on iOS.

Offline Dictation Leer más “5 things iOS can learn from Android | via iDownloadBlog.com”

The Ten Commandments Of Twitter | business2community.com


 

business2community.com

The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can regulate private and public behavior on Twitter. This is my proposal, which I submit to your consideration.

1. Thou shalt not patronize others. If you hold any views as to how others should write their profile and/or manage their public image and their account, write a post or tell them privately but don’t patronize them by lecturing them publicly: it’s arrogant, condescending and shows rather poor taste.

2. Thou shalt not debate sectarians. Twitterland is sadly rife with sectarians of the Left and the Right, defenders of the only true faith and fundamentalists of all political, religious and even sporting persuasions with whom engaging in debate is a futile and at times counterproductive exercise. Don’t be tempted and if they become a nuisance, just block them.

3. Thou shalt respect freedom of speech. Everyone is entitled to disagreeing with others’ political and religious views, musical, cultural and TV preferences. That does not mean they are ignorant or incongruent, but simply that their views and preferences are not yours. Learn to live with and respect that.

4. Thou shalt not applaud sexist, racist, homophobic and other discriminatory statements. Even if they are done in jest, I hasten to add. The last thing we need is for Twitter to become fertile ground for bigots. Expose them and don’t laugh at their jokes.

5. Thou shalt not demand answers to your queries. Private tweeters are under no obligation to reply to your queries let alone solve your doubts and problems. Don’t be demanding when you don’t have a right to be so. Leer más “The Ten Commandments Of Twitter | business2community.com”