Create your own definition of innovation | game-changer.net


by Jorge Barba
innovation clarity

As part of my auditing process, one of the key questions I ask is: what was the most recent innovation in your industry?

Depending on how this question is answered, it will tell me a few things:

  • How this company both defines and perceives innovation
  • If they are focused on innovation
  • If they are keeping tabs on their respective industry

That question is followed up with a similar but less obvious question: who is the most loved in your industry and why?. This one tells me if they even care about delighting their customers. But it can also tell me if they associate customer loyalty with innovation.

Anyway, the point is that the initial question, “what was the most recent innovation in your industry?”, can be framed differently and thus result in a different answer. This may be the reason why so many innovative ideas fail to gain traction within companies.

It is very simple, if your company says that innovation is a strategic priority, but there are no “innovation breeding habits” on display, you will not innovate. Like many, you are just paying lip service to the word.

It is like strategy, if no one understands what the company’s strategy is, then all is lost.

For example, a company I visited recently told me that they would innovate by updating its website (my follow up question was “how exactly?” and no concrete answer was given). Tsk, tsk, tsk…If your company thinks that “updating its website” is innovative, good luck trying to do anything disruptive.

What this means, is that if your company’s employees hear that “we will continually delight our customers by updating our website”, they will be completely uninspired and confused because that statement can mean many things to different people.

The end result, is that if you are an employee and you pitch your idea as a “true innovation that challenges the established order”, it might get rejected because it means the company is taking on an untested and unproven idea.

In other words, if it doesn’t fit with the mental model of your leaders, it won’t get noticed.

Point: Whether you believe innovation is something new applied, an increment or whatever, the bottom line is your organization needs to come up with collective definition of what innovation means to you. Not your competitors or anyone else.

Concreteness is very important.

Personally, I believe that the best way to know that you are moving towards innovation, is to not talk about it and just put the innovation breeding habits to action.

A company that does this, in my opinion, is Zappos. I’ve never heard or read Zappos use the word innovation. Yet, they are considered an innovative company. Not because they create new technology, but because they’ve redefined how customer service is delivered.

See what I mean? I don’t think they followed a pre-determined definition of innovation and followed it to the T. Most likely they have a very specific set of criteria of what exactly they want to do and how.

There is focus and purpose behind their actions, which lead to enthusiasm because progress is being made. And that, is what you want to communicate.

Photo credit: Clarity

Anuncio publicitario

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa volver a empezar!

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

imagination is the key

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

#TravelWell

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea Growth Hacking

Expertos en estrategia y auditoria de marketing

The Coaching Alliance

El camino hacia el éxito

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Escritora y formadora en comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

be.blog

be. Intelligent Multimedia Education

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

aníbal goicochea

Tecnologías de la Información y Estrategia

A Waterfall of Sound

"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost

Health & Family

A healthy balance of the mind, body and spirit

Style & Design

Fashion Trends and News

U.S.

News, Headlines, Stories, Video from Around the Nation

A %d blogueros les gusta esto: