5 claves para sortear los constantes cambios en el SEO


Marketing Directo – El portal para el marketing, la publicidad y los medios

Si hay algo que es seguro en el SEO es que las reglas pueden cambiar en cualquier momento. De hecho, los nuevos cambios que ha realizado Google en su algoritmo han obligado a los SEOs a volver a cambiar todos sus programas. “Se están produciendo todo tipo de discusiones sobre cómo deshacerse de las penalizaciones impuestas por las “2Ps” o cómo evitar ser absorbido cuando la nueva ola de estos algoritmos rompa en la orilla”, afirmó Manoj Aravindakshan en MarketingProfs.

Pero hay una serie de claves que pueden protegernos de los constantes cambios que se producen en los algoritmos de Google y ayudarnos a mantenernos a flote:

1. Sé fresco
Actualiza tus contenidos siempre que puedas. Revisa alguna lista de consejos o añade nueva información a alguna historia que esté evolucionando. Asegúrate siempre de que el contenido contextual entorno al contenido principal se actualiza.

2. Sé original Leer más “5 claves para sortear los constantes cambios en el SEO”

Health & Family

Number of Americans with HIV who have their infection under control with medication, according to government data presented Friday at the International AIDS Conference in Washington, D.C. The problem stems in part from the fact that many people don’t know their HIV status: 2009 data show that nearly 20% of the estimated 1.1 million infected Americans don’t know they have HIV. Further, only two-thirds of diagnosed patients have some relationship with a care provider, 37% receive continuous HIV care and one-third receive antiretroviral drug therapy. [via HealthDay]

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20 Stunning Social Media Statistics Plus Infographic | by Jeff Bullas

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Do you wonder why your productivity has dropped over the past 2 – 3 years?20 Stunning Social Media Facts and Figures

There is a time sink and it’s not television!

Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!

You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.

These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax…

and I know how much you all enjoy those activities!The Growth of Social Media: An Infographic

20 Social Media Statistics Leer más “20 Stunning Social Media Statistics Plus Infographic | by Jeff Bullas”

50 Awesome YouTube Facts and Figures | by Jeff Bullas

Written by  | jeffbullas.com


YouTube is a modern phenomena. The social media  platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one way static channel to an interactive web eco-system (along with social networking channels such as MySpace, Facebook and Twitter) that has enticed and compelled us to engage globally with other internet users using a variety of rich multi-media and social sharing platforms.50 Awesome YouTube Facts and Figures

YouTube after initially being about viral videos that just entertain is now much more than that, with the “How To” category being the fastest growing segment on the social video sharing channel.  YouTube is even being used as a tool to teach high level mathematics and other academic and tertiary subjects with Salman Khan ofkhanacademy.org revealing at a recent Ted Talk, how his 2,000 plus YouTube videos are assisting students pass university degrees.

50 YouTube Facts & Figures

  1. YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005 who were all employees of Paypal
  2. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal
  3. The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route
  4. The inspiration for YouTube as we know it today is credited to two different events. The first was Karim’s inability to find footage online of Janet Jackson’s “wardrobe malfunction,” and the second when Hurley and Chen were unable to share video footage of a dinner party due to e-mail attachment limitations
  5. The domain name YouTube.com was registered on Valentine’s Day in 2005
  6. The domain name caused a huge misunderstanding for Universal Tube & Rollform Equipment. Its company domain, “utube.com,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically
  7. The first video on YouTube is of one of the co-founders Jawed Karim talking about elephant’s trunks titled “Me at the Zoo” shot at the San Diego Zoo.
  8. The first video has received over 4.8 million views
  9. Google paid $1.65 billion for YouTube in November 2006
  10. Google serves over 6 times more videos than its next closest competitor according to Nielsen Leer más “50 Awesome YouTube Facts and Figures | by Jeff Bullas”

Herramientas para añadir tiendas virtuales a tu página de Facebook


Si quieres vender algo por Facebook, y no sabes muy bien como hacerlo, aquí teneis unas cuantas herramientas que os facilitarán la tarea.

Payvment E-commerce Storefront

Es quizás la aplicación de comercio electrónico más sencilla de utilizar. Dispone de gran variedad de opciones para montar una tienda online a medida de la compañía o el producto. Incluye un área de administración propia para gestionar productos y ventas. Por el momento sólo acepta pago vía paypal y Payvment.

Vendor – Free e-commerce Shopping Cart

Permite montar un carro de la compra en la página Facebook de modo que se puedan ir agregando productos y precios a través de la “store”. Esto permite que lo puedan ver los seguidores de la página pudiendo vender y cobrar usando PayPal.

InfusedCommerce Leer más “Herramientas para añadir tiendas virtuales a tu página de Facebook”

Are You Creating Disgruntled Employees?

You can’t make every worker happy, surely, and should a business even try? Evidence from our recent research suggests, actually, that the answer is yes. Or rather, our evidence shows that managers are giving up far too soon on their disgruntled employees, making them less productive than they could be, exposing their companies to unnecessary risks from thefts and leaks in the process, and inflating turnover costs.

What causes employees to become disgruntled and what can be done to prevent it? To find out we zeroed in on the most unhappy people in our data. These were 6% in our database of 160,576 employees who displayed the lowest levels of job satisfaction and commitment on their 360 evaluations of their bosses. We were looking for those among them whose managers also oversaw the most satisfied employees. In this way we identified that group of leaders who were managing both the very unhappy and the very happy at the same time. Leer más “Are You Creating Disgruntled Employees?”