PDF to CBZ, convierte cómics en formato PDF a CBZ

Aplicaciones web y social media | Recursos en web


Los documentos electrónicos en formato PDF gozan de una gran popularidad y se han convertido en el soporte perfecto para todo tipo de documentación, eBooks, facturas, currículums, presupuestos e incluso cómics. Es posible que os sea más cómodo leer cómics en formato CBZ, o que contéis con algún dispositivo de lectura con soporte para este formato empleado para los cómics. Continuar leyendo «PDF to CBZ, convierte cómics en formato PDF a CBZ»

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Cómo debería ser el CV de un líder de gestión de activos TIC

Adrienne Bernal  |  ticbeat.com


El rol de la gestión de las TIC está cambiando: ahora las empresas están buscando personas versátiles, capaces de demostrar sus habilidades en todas las situaciones, adaptarse a cualquier cambioque tenga la empresa y estimar los riesgos que puedan surgir en el futuro, sabiendo prevenirlos de forma eficiente.

Gracias a un listado de características de Gartnerahora sabemos el perfil exacto que buscan las empresas para poder contratar a las personas acertadas. Todos los candidatos exitosos tienen seis habilidades importantes que les hacen los líderes de la gestión TIC.

La comunicación es el primer punto importante y una cualidad imprescindible para cualquier gestor TIC. Debe saber comunicar con su equipo y otros equipos que tengan relación con su equipo, haciendo crecer la cooperación entre ellos y negociar para realizar nuevos procesos favorables para la empresa. Deben estar presentes en el proceso de toma de decisiones y negociar la política de organización y elaborar unos objetivos concretos para el equipo además de prioridades.

Los conocimientos técnicos del mánager del equipo TIC incluye el conocimiento sobre modelos de licencia, modelos de entrega de software y métrica es necesario. Los empleados TIC deben saber si las herramientas ya disponibles son suficientes para dar los datos que necesitan y poder especificar cualquier otro requisito. Continuar leyendo «Cómo debería ser el CV de un líder de gestión de activos TIC»

Content Marketing Zen: The 5-Step Process to Creating Remarkable Content


Kick-ass social media advice for the real entrepreneur.

5 Steps to creating remarkable content

This is a guest post by Gregory Ciotti, founder of Sparring Mind.

It likely comes as no surprise to you that content marketing is on the rise.

From getting more exposure to your business to creating a ‘cult of personality’ that later serves to drive an entire business, creating remarkable content is the surest road to generating brand exposure and creating goodwill among prospective customers.

The question is then, just how does one go about creating content that is “worthy of remark“?

Most of us know great content when we see it, and can even create some ourselves from time to time, but it can be tough to envision what our “process” really looks like if we haven’t though about it.

Today I’m happy to introduce you to what I call the “Content Marketing Zen” process of creating remarkable content.

I’d like to think this 5-step process cuts out the fluff and time-wasting stages of creating great content, and gets down the essentials of researching, positioning, forming, creating, and promoting of the kind of content that builds businesses.

So let’s get into it! :)

Visualizing the Content Marketing Zen Process

I love it when information (of any variety) gives me a breakdown of what I’m about to learn.

This introduction prepares me for key points and keeps me interested, when I’m faced with a wall of text, I quickly lose focus and interest (as I’m sure that you do).

That’s why I wanted to start off this post with a pretty little infographic that gives a great outline of the 5-step process of creating great content and prepares you for what you’re about to learn.

Feel free to share it on your own site by using the embed code below the graphic.

The 5-Step Process to Creating Remarkable Content

1.) Researching Your Content

“If we knew what it was we were doing, it would not be called research, would it?”

— Albert Einstein

If you want to provide comprehensive, fresh, and unique content, you’re going to need to start with step 1: research.

Research typically entails gathering data for your post that you can present in a way that either generates new insight or compliments tactics that you are about to go over.

For instance, on my post covering how bloggers can use YouTube, I gave information on the growth of the YouTube userbase over the years.

In addition to this more “standard” form of research, I also sought out a variety of YouTube tactics from across the full spectrum of YouTube users, from large YouTube partners to companies using YouTube to even other blogger’s uses of the platform.

I did this research because although I had a fair amount of information to share about YouTube, I wanted to make sure I was covering things in a fresh perspective and that I was offering a complete picture for how to effectively use the platform.

Francisco himself offers us a great example of doing good “research” in his latest post onFacebook for WordPress.

I say “research” because I don’t want folks thinking that they have to dive into academic papers (like I sometimes do) or slog through a huge slew of boring statistical charts just to come up with new content.

Research simply means that you are taking the time out to be informed before posting.

In Francisco’s example, he gives a step by step analysis of all of the new features of the Facebook plugin for WordPress, goes over installation and even gives his final thoughts on its usefulness.

If you are going to create content that has massive amounts of utility (read: provides value), you must do your own due diligence to make sure the information you are about to publish is up to snuff.

2.) Positioning Your Content

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.

— Dale Carnegie Continuar leyendo «Content Marketing Zen: The 5-Step Process to Creating Remarkable Content»

Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic]


Kick-ass social media advice for the real entrepreneur.

One of the most important aspects of social media, specially for small business using it as a marketing vehicle, is its power as a discovery and recommendation engine.

Social media as a recommendation engine
Infographic courtesy of JumpThru.

But in order to get to that point, your content gets distributed and shared around the web. It gets in front of people as a recommendation from a friend. As digital word-of-mouth.We know people trust a recommendation from a friend more so than any other message they get bombarded with during the day. This is based purely on trust.Trust drives action. Now, can different media vehicles carry more trust and more influence than others? Continuar leyendo «Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic]»

How To Determine Facebook And Twitter ROI [Infographic]

socialmouths, Kick-ass social media advice for the real entrepreneur

Is measuring ROI on Social Media a myth? Or have we been looking at it all wrong?

How to determine Facebook and Twitter ROI

I think at this stage, we are passed talking about vanity metrics like Followers and Fans and many businesses are starting to see that those numbers are not directly affecting their bottom line.

But wait… Continuar leyendo «How To Determine Facebook And Twitter ROI [Infographic]»

The State Of Social Media And Social Media Marketing 2012 [Presentation]

socialmouthsKick-ass social media advice for the real entrepreneur

The State Of Social Media 2012

Instagram passed the 50 million mark, Google+ reached 150 million, over 50% of Facebook users are active on a daily basis while it becomes the top ad-selling company and we continue to question its effectiveness, Mobile is becoming the new personal computer…

We read everything that happens with Social Media week after week from so many sources it’s not even funny.

It all goes so fast. Specially as we begin the second half of 2012.

The good thing is that Esteban Contreras from SocialNerdia, and the head of Social Media Marketing for Samsung Electronics America, has put it all together in one place so you can keep up with this madness. Continuar leyendo «The State Of Social Media And Social Media Marketing 2012 [Presentation]»

10 acciones tácticas utilizadas en twitter

Social Consulting Media | Consultoría de Marketing en Redes Sociales en Bilbao

Post creado por: Social Media Club

estrategias twitter nadie comentaAntes de poder hablar de Estrategias, es importante que conozcamos las plataformas a utilizar, qué podemos hacer con ellas, y que mejor que aplicar acciones concretas que nos ayuden a experimentar con lo que las redes sociales, en este caso Twitter, nos ofrecen. Hoy aterrizamos 10 acciones tácticas.

En este post te vamos a comentar 10 acciones tácticas que son comúnmente utilizadas pero no comentadas; conocerás las tácticas más generales que te llevarán a iniciar una presencia controlada en twitter; para que tú solamente las adaptes al giro de tu empresa. Continuar leyendo «10 acciones tácticas utilizadas en twitter»

8 claves para crear una aplicación movil de éxito

Herramientas Móviles 2.0Social Consulting Media | Consultoría de Marketing en Redes Sociales en Bilbao

Las aplicaciones móviles facilitan el acceso rápido a un determinado contenido on line, permiten almacenar los datos del usuario de manera segura, ayudan a las marcas a establecer comunicaciones con sus clientes gracias a las herramientas de notificaciones push y a fidelizarlos, generannotoriedad de marca y pueden convertirse en canales complementarios de venta on line: son algunas de las ventajas recogidas en el “Libro Blanco de Apps” editado por la Mobile Marketing Association.

Ahora bien, ¿cómo crear y publicitar con éxito una aplicación móvil de marca? He aquí ocho recomendaciones incluidas en el “Libro Blanco de Apps”… Continuar leyendo «8 claves para crear una aplicación movil de éxito»

Ad Targeting Is Hard


Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years.

Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.

As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. Meanwhile, Google AdWords remains phenomenally successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. This is what makes AdWords so much more effective than banner ads.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a worthy one, it does require a lot of technical heavy lifting. Here’s why (…) Continuar leyendo «Ad Targeting Is Hard»

The benefits of mentoring


Often faced with having to organise learning and development opportunities for the rest of the organisation, HR professionals tend to be the last on the list when it comes to creating worthwhile opportunities for themselves.

Many organisations now boast successful mentoring schemes, where staff looking for guidance can partner with a mentor to help steer them in the right direction. And, while HR professionals often have a hand in organising these schemes and ensuring they run efficiently, there is also scope to use mentoring to help manage their own careers.

According to the latest HR careers survey from XpertHR, when asked «how do you manage your ongoing career and knowledge development?», just 13.3% of respondents said that they had a mentoring relationship with someone inside the HR function, while a further 4.7% used mentors from outside HR to develop their careers.

Three key beneficiaries

How to get the best out of a mentoring relationship

  • Define what you want to get out of it. Do you need career advice? Is it for an accreditation? Are you looking to make a change?
  • Use the initial meeting to establish whether or not you will get on, and set down some ground rules.
  • Set yourself a number of goals (three or four is adequate). Make sure these are realistic and discuss them with your mentor.
  • Have an honest discussion about what happens if you don’t have any chemistry with your mentor and want to end the partnership (on either side).
  • Encourage your mentor to set you action points at the end of each meeting, so you have something to focus on for next time.
  • Discuss a realistic time frame (six months, for example) and define an end point.

John Woodward-Roberts, a senior consultant at the leadership institute Roffey Park, believes that there are three key beneficiaries from a mentoring relationship, the first and most obvious being the person being mentored. «Being in the company of a role model, a wiser head who can guide you through a period of transition, can be very powerful,» he explains. The other beneficiaries are the mentors themselves and the organisation, which will benefit from the improved performance and capability of the person being mentored.

Eighteen months ago, Gill Bell, HR director at Handle Recruitment, saw that HR professionals seemed to be undervaluing their own mentoring needs after she was approached by a client to find mentors for a couple of their staff. She came up with the idea that other clients could benefit from a «mentor matching» service and, last July, the company launched its first HR mentoring scheme. Interested parties nominate themselves and Handle finds appropriate mentors, depending on what the mentee wants to get out of the relationship. Some want to move from generalist HR into a specialism, others may be working in a stand-alone HR position in a company and be looking for some support, and others may simply need someone to help track their career path. Continuar leyendo «The benefits of mentoring»

La realidad social de estos Juegos Olímpicos marcará un antes y un después

Atres Advertising, de la mano de Volkswagen, es pionera en la venta de publicidad en Connected TV

Muchas cosas han cambiado desde los últimos Juegos Olímpicos. Entre éstas, por ejemplo, la realidad socialen la que vivimos, con unaproliferación de redes, teléfonos inteligentes y tabletas, las cuales ni siquiera existían en los Juegos Olímpicos del verano de 2008.

El uso de teléfonos inteligentes(…) Continuar leyendo «La realidad social de estos Juegos Olímpicos marcará un antes y un después»

How to Measure ROI for Networking Events


Outspoken Media  |  businessinsider.com

Let’s face it—running a networking event is hard work. This morning, the rest of the team and I are attending Social Media Breakfast Tech Valley #11 (SMBTV), a bimonthly morning networking event featuring local and national speakers who present on a variety of social media-related topics. We’ve collaborated with several companies in the area, includingEnable LabsLinguaLinx, andMedia Logic, to organize and run the event. In the midst of finishing client projects and dealing with end-of-month responsibilities, running a networking meet-up can seem like madness.

To be frank, we didn’t decide to take on more responsibilities strictly out of the goodness of our hearts, although SMBTV is a great way to give back to our community. We see return on our efforts in the forms of branding, authority building, and most importantly, visibility to potential job candidates. The agency-to-talent ratio in Upstate New York is pretty daunting from a hiring standpoint, so we are eager to find opportunities to highlight our company and identify potential team members. In short, we’ve justified the ROI for our involvement.

Creating, organizing, or hosting a networking event can satisfy numerous business development needs in addition to building your team and giving back to the community. Before you jump in, start with a plan that helps you measure the ROI on networking events.

1) Define Your Goal (…) Continuar leyendo «How to Measure ROI for Networking Events»

Facebook compra Spool, camino a conquistar el mundo móvil


Por  | wwwhatsnew.com

Ya os hemos hablado en algunas ocasiones de Spool, una aplicación que nos permitía guardar en el móvil los enlaces de la web para visualizarlos más tarde, disponible como extensión para Chrome y aplicación Android y iPhone.(…) Continuar leyendo «Facebook compra Spool, camino a conquistar el mundo móvil»

Jackalope Jobs, utiliza tus contactos para optimizar tu búsqueda de empleo


Wwwhat’s new? – Aplicaciones web gratuitas

En estos tiempos en los que tanto necesitamos optimizar nuestros recursos y tiempo en lo que a búsqueda de trabajo se refiere, nos presentan un nuevo sitio web llamado Jackalope Jobs  que nos permite utilizar nuestros contactos sociales para mejorar nuestras posibilidades de encontrar trabajo.

Continuar leyendo «Jackalope Jobs, utiliza tus contactos para optimizar tu búsqueda de empleo»

¿Qué prefieres? Tiempo o Dinero | by Joost Scharrenberg


Vía http://sloyu.com

El movimiento Slow promueve vivir la vida sin prisa para alcanzar una mejor calidad de vida. Antepone el tiempo (vivir el momento) … al dinero, el lujo y las promesas de bienestar en el futuro. Propone trabajar un poco menos y consumir menos para así encontrar un equilibrio óptimo entre el trabajo y la familia, los amigos y el espacio para las actividades de pasatiempo y crecimiento personal.

Reloj arena

Menos es más (…) Continuar leyendo «¿Qué prefieres? Tiempo o Dinero | by Joost Scharrenberg»


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