7 Errores Tontos que Debes Evitar en tu Web


Young Media

No puedo evitar a la vez que navego por internet fijarme en los detalles de las páginas web que visito.
En ocasiones me arden los ojos cuando veo alguna barbaridad en la página web de grandes marcas, que no entiendo cómo pueden estar descuidando algo tan importante como su presencia online.
Muchas veces son errores graves y otras -la gran mayoría- errores muy tontos que tienen fácil solución.
No cuesta nada cuidar nuestra presencia porque dice mucho de nosotros y dar una mala imagen es muy fácil, además de parecer poco profesionales.

Algunos errores típicos son:

1. La web no funciona si no ponemos www

Este error es más común de lo que podéis imaginar. Pruebas a entrar en una web sin poner www y te aparece el mensaje de que la web no está disponible. Me gustaría saber el impacto negativo que puede generar este error típico.

2. Acceso a secciones concretas mediante un boton flash

Me ha ocurrido mucho navegar con el iPad y no poder acceder a una sección concreta de una web porque el único acceso está enlazado mediante un botón en flash. Por no mencionar el hecho de entrar en una web y que el menú de bienvenida esté todo completamente en flash. Personalmente no soy nada partidario de la tecnología flash, pero en caso de utilizarla mejor hacerlo con otros propósitos.

3. No tener una sección de contacto Leer más “7 Errores Tontos que Debes Evitar en tu Web”

Anuncios

NASA Releases Awesome Images of Massive Solar Flare Heading Toward Earth [VIDEO]


http://mashable.com

NASA is keeping a close eye on that solar flare that started on Thursday, July 12, and now it’s released dramatic time-lapse video and photos of the flare that’s found its way to Earth.

There’s nothing to fear with this solar dustup — although it’s rated X1.4, barely within the “extreme” range, it’s not expected to cause any damage to electronic equipment, either in orbit or here on terra firma.

However, as we mentioned in our previous post about this latest solar flare, there might be some unusually southern northern lights tonight, so it might be a good idea to go outside and take a look if you live north of New York, Chicago, San Francisco, Barcelona or Paris (approximately 40 degrees North latitude).

Meanwhile, take a gander at these dramatic photos from NASA, showing our mighty Sun having a mild hissy fit:


Ver video
http://mashable.com/2012/07/14/nasa-solar-flare/
Pics and video courtesy NASA

How Much Money Can You Make Working in Digital? [CHART]


by  | http://mashable.com

The world has gone digital. At this point, most companies big and small have a website, Facebook Page andTwitter handle. With these new digital properties comes a slew of digital jobs — with that comes the demand for new staff members to create digital assets, design logos, manage a website and transform sketches on napkins into actual products.

In the infographic below, produced by OnwardSearch, you can see how much dough you’d net for various jobs in the digital sector, from interactive design to front-end developers. Do you work in these fields? Do the numbers stack up with what you’ve seen in the industry? Do you think these positions and the salaries make sense, given the rise of digital media? Do you want to move to a market that pays better? Let us know in the comments below.

‘The Avengers’: The First All-Star Movie By Design


Mashable.comThe Avengers

Jeff Gomez is CEO of Starlight Runner Entertainment, a New York based production company that consults with Hollywood studios on some of their most popular entertainment franchises. Follow him @Jeff_Gomez.

With some industry observers projecting global box office revenues as high as $2 billion for The Avengers, it’s clear that the film is an unprecedented success. Many have pegged Marvel Studios franchise producer Kevin Feige’s creative and strategic approach in building a shared “story world” out of a series of movies (Iron ManIncredible HulkIron Man IICaptain America and Thor) that coalesced into a kind of all-star movie in Joss Whedon’s Avengers.

But contrary to popular belief, this is not the first time a mess of heroes (or anti-heroes) have been assembled in the service of a greater purpose‚ or multiple revenue streams.

Our love of team-ups, in fact, dates back to the Stone Age. Early man imbued all things around him with animus, and the coolest things — the sun, the moon, the ocean — were either the incarnations of, or controlled by superior beings, gods. It was just a matter of time before pantheons formed, relationships got complicated, and villains arose to challenge the benevolent.

Crafting For Greatness

So what makes Marvel’s Avengers different from all of these previous mash-ups? A few things, actually. By all accounts, Kevin Feige and his team laid out a vision for how every Marvel movie would dovetail into the others, each introducing characters and elements that come into play in the others, all building toward Avengers.

No writer, director or studio exec had incorporated this level of planning into how his or her franchise would unfold and interlock, not even George Lucas for his Star Wars movies.

In addition to somehow skirting all the reasons why such an endeavor could not be possible under contemporary Hollywood business and creative constraints, Marvel Studios also played the technology and digital distribution cards like no other in history.

Armed with the knowledge that their superheroes are the closest things we have to a godlike pantheon, Marvel worked triple-time over the several years to dust off these characters and reintroduce them to the world. Animated series, chapter books, action figures, video games, Blu-rays loaded with crash courses in Avengers lore, even a million-dollar Facebook game that mixed X-Men and Spider-Man into the four-color stew. We were set up like ten-pins and Avengers, as recounted by the cleverly chosen Joss “Homer” Whedon, could only bowl us over.

Here’s both the takeaway and the challenge studios face in the wake of Avengers: a well-known and coherent story world is a rare and precious thing, and there is great power in a grand unifying narrative.

Replicating Success

The threads that tie 20th Century Fox’s X-Men franchise together are loose at best, with various filmmakers fraying even those with different, often contradictory takes on the material. Warner Bros. approach to the DC heroes has been almost entirely auteur-driven, with Batman, Superman and Green Lantern existing in entirely different universes. It will be some years before any of those characters can meet on the big screen, even if the studio wanted them to.

We experience a certain kind of exhilaration when our gods unite toward a common purpose. That’s why we have All-Star baseball games, and why we’ll forever remember how Bruce Springsteen, Stevie Wonder, Willie Nelson, Michael Jackson, Tina Turner and a host of others joined forces to sing “We Are the World” for starving people in Africa. They are our champions, and their adventures together forge national, and now global narratives.

To repeat the success of The Avengers, however, studios will need visionaries up to the cause, new kinds of storytellers as savvy with how narrative unfolds across multiple media platforms (and in their ability to use marketing and licensing campaigns to build equity in lesser known characters), as they are with how to turn a good scene. Super nerds, thy time has come! 

In the Beginning

 

In the myth of Jason and the Argonauts, stalwart and charismatic Jason assembled a crew of some of the hottest celebs of his day in order to retrieve the Golden Fleece. These included Hercules, Medea and Orpheus, all stars of their own myths and legends. In The Iliad, the epic poet Homer (the Joss Whedon of his time) brings together dozens of Greek gods and heroes and crashes them into the Trojan War. The story was such a hit, Homer followed up some years later with a sequel in The Odyssey. Leer más “‘The Avengers’: The First All-Star Movie By Design”

Who is the Superhero of the Social Web? [INFOGRAPHIC]


by  | http://mashable.com

Who is the most discussed Marvel character on the social web? Spiderman, of course.

Data analytics company Networked Insights has collected data on the most popular Marvel characters on the social web in the last 30 days, and although it’s not surprising that Spiderman topped the list — especially in light of the franchise’s latest movie debut — the Avengers clinched the second most socially-discussed spot.

According to Networked Insights, the Incredible Hulk is most discussed Avengers character on social media sites, followed by Thor and Iron Man. Meanwhile, the top mutants are Wolverine, Magneto and Northstar.

SEE ALSO: ‘The Avengers’: The First All-Star Movie By Design

The firm also highlighted the most-discussed villians, with Loki — the adopted brother of Thor — taking the top spot. The Lizard and Venom rounded out the top two.

Meanwhile, social media users in New York City are chatting about Marvel characters more than any other location nationwide, followed by Los Angeles and Chicago.

“It’s been established for a while now that social media is the digital water cooler for all kinds of discussions,” Sean Reckwerdt, senior analyst at Network Insights, toldMashable. “We’re witnessing through social media the dissolution of comic superheroes being beloved only by niche communities. The commercial success of these recent Marvel films are indicating that people are willing to invest several years of their time to a franchise and are definitely willing to check out a series reboot if it is well executed.”

For a deeper look at which Marvel characters are getting the most social buzz, check out the inforgraphic below.

Note: The infographic doesn’t highlight Spiderman as the overall most-discussed Marvel character on the social web. That information was provided to Mashable directly from Networked Insights.

Image courtesy of The Incredible Hulk on Facebook

Marvel Infographic

This Website Uses Social Media to Find Your Dream Job


http://mashable.com

Chances are you already know how difficult it is to find any job in this economy, let alone your dream job. Last month, the U.S. Bureau of Labor Statistics recorded 12.7 million unemployed Americans, and there aren’t any quick fixes in sight.

With millions of others looking for the same jobs, you don’t have time to scroll through hundreds of listings every day — you need to be able to optimize your search. Luckily there’s a new website that has found a way to utilize your online social circles to lead you to gainful employment:Jackalope Jobs.

Jackalope Jobs focuses on job seekers like you, helping you gain an edge on the competition by sorting through your social networks and pinpointing valuable connections. The way the site works is simple: You log in with LinkedInFacebook or Plaxo, and Jackalope Jobs imports all of your contacts, credentials and connections.

From the dashboard, you can search for a job and also search through your connections. You’re able to type in a job title or any keywords relevant to your search, and Jackalope Jobs will pull together listings from job boards, social media and other places in accordance with its “Jackalope Ranking” (best match according to your network and qualifications). You can also manually sort the job listings in any way you see fit — that is, by number of relevant connections, etc.

By clicking on any one job listing, you can see who among your connections could put you in touch with that particular company, and how exactly they are affiliated. You’re even able to reach out to those connections directly through the Jackalope Jobs interface, instead of needing to log on to the social network separately. Then, of course, you’re able to click through to the original listing for more information on how to apply.

There are numerous job search sites out there that promise to help, so what makes Jackalope Jobs worth your time? A big factor is the site’s strong dedication to job seekers. “Our mission is to help one million people find a job by the year 2015,” Sudy Bharadwaj, founder and CEO of Jackalope Jobs, tells Mashable.

Bharadwaj decided to create the site after he realized just how many people are looking for jobs — a combination of the unemployed, underemployed and currently employed but seeking something else. “They are very underserved, since most sites focus on advertisers, employers and recruiters. Therefore, we see a huge need and a huge market,” he says.

Bharadwaj says that a company or recruiter typically wants five great candidates to end up solely with their company or client. But for the job-seekers, he wants Jackalope Jobs to help each one to find five great jobs through any company, job board or social network.

Most job sites are constrained to a certain number of jobs that they can present to the job seeker, by virtue of their revenue models. According to Bharadwaj, even the biggest job sites show only approximately 5% of available openings. The Jackalope Jobs team believes that job seekers need greater access to openings, but doing so requires more intelligent searching, which the site provides through semantic search technology.

“With the proliferation of job boards and the acceptance of social networks, we also realize the timing is great to take advantage of these technologies,” Bharadwaj says. “What’s exciting is that we are leveraging leading-edge technologies to solve a very important problem.”

Jackalope Jobs depends in part on how your connections maintain their social profiles. LinkedIn users usually have detailed work history, while some Facebook users want to keep their personal lives separate and do not include their work information. Bharadwaj says the team plans to merge LinkedIn, Facebook and other social networks as the site develops. “[This way] we can find connections via personal relationships or business relationships that can help with a job seeker’s search,” Bharadwaj says. “Both personal and professional connections can help.”

SEE ALSO: The Evolution of the Job Application [INFOGRAPHIC] Leer más “This Website Uses Social Media to Find Your Dream Job”