Reason 1: Social media is becoming very important to business.
There has been a literal explosion in the use of social media; here are some
interesting stats re this growth.
- 96% of 18-35 year olds are using a social network
- Facebook usage is up 40% since last year
- Twitter is adding 300,000 users a day
- 1 in 5 Americans age 18-35 use twitter
What is social engagement?
Social engagement is a term used to describe how users interact with a brand or online presence in terms
of social media and content sharing. Another interesting statistic is that 78% of consumers trust peer
recommendations, in other words, people are more likely to buy a product or service if it’s recommended
by their friends on social media.
Reason 2: The effect social engagement has on the main search engines.
The search engines are still important to your online business yet they are also not immune to this massive
shift in online activity and are quickly moving towards a non-static ranking system that is based more on social engagement.
These are two very compelling reasons as to why you should make your online presence more
engaging in terms of social media.
So how can you integrate your business website with social media?
There are many ways that you can achieve this; we believe the most cost effective way is to upgrade to
a next generation dynamic website. These are powered by the top open source Platforms so
there are no expensive licensing fees to pay so this make it very cost effective.