Pacientes controlan brazo robótico con sus pensamientos

Dos personas paralizadas del cuello para abajo en EE.UU. lograron controlar un brazo robótico mediante el uso de sus pensamientos.

El diminuto sensor implantado en el cerebro de los pacientes envía actividad eléctrica a una computadora, que se traduce en comandos para el brazo.

Uno de los pacientes logró tomar una bebida sin ayuda por primera vez en 15 años.

El proyecto surgió de una sociedad entre la universidad de Brown y el departamento de Asuntos de Veteranos en el estado de Rhode Island, junto con el departamento de neurología en el Hospital Massachusetts General y la Escuela de Medicina de Harvard en Boston.

Los investigadores dicen que están acercándose a su objetivo final de hacer funcionar extremidades paralizadas y restaurar la movilidad mediante el uso de la fuerza del pensamiento.

Twitter hits 10m UK users, 80% use mobile

Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it’s still growing too.

Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.

As reported by The Guardian, 10m of those users are in the UK. That’s good enough to make the UK Twitter’s fourth largest audience behind the US, Brazil and Japan, and explains why the company has a 30 person strong office in London.

Although Twitter’s userbase can’t compete with Facebook’s, the service’s impact on society has arguably been nearly as significant, and in some areas, perhaps even more significant. As The Guardian’s Charles Arthur notes, “over the past year [Twitter] has been blamed for inciting riots – a charge that was disproved – and of undermining superinjunctions involving, among others, Ryan Giggs and Jeremy Clarkson.” And, as Arthur points out, Twitter has become a key platform for prominent figures, celebrities and brands to interact with the public. Leer más “Twitter hits 10m UK users, 80% use mobile”

Making tag management work for you: new report & infographic

The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing

In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.

The tracking pixel enables communication between vendors and websites and is key to most digital marketing technologies. Site analytics, optimization and personalization all depend on them, and while these technologies provide valuable data and capabilities, they also create complexity and work for the marketing department.

The ROI of Tag Management Report looks at one of the rare opportunities to increase ROI and simultaneously simplify life for the marketer, while giving them greater control over digital assets.

Tag management systems (TMS) were developed to counter a number of challenges, especially those brought about by the reliance on technology department resources. Survey respondents cited the top issues with manual tagging, including:

  • Delays in implementation as the tech department is overworked
  • Product and site development is slowed
  • Tag implementation is often incomplete
  • Tags slow down the website

    Some of the top findings from the report have been captured in this infographic:

What are the benefits of managed tag implementation? Leer más “Making tag management work for you: new report & infographic”