While researching and writing my book on Klout, I had exclusive access to the inner workings of the company and its customers. Here are 10 things I learned about it that you probably didn’t know.
1. Klout Founder and CEO Joe Fernandez studied English at Oxford University but never received a college degree, although he had more than enough credits to graduate. His first startup was making skate boards, a life-long interest.
2. When Klout went live in December, 2008, Fernandez manually calculated each Klout score.
4. When Joe Fernandez first pitched his idea for Klout to the startup accelerator panel at South by Southwest in 2009, the idea was rejected because it was not business worthy. One of the panelists, Nova Spivack, later became the first investor in the company.
5. Klout has different influence calculations based on which social media platform you are active on. It also accounts for international differences in communication patterns.
6. A Klout influencer who receives a perk (a gift from a brand) creates an average of thirty pieces of content about that gift. About 80% of the companies who participate in a Klout influencer program sign up for a second one.
7. When Klout received its first round of funding, the first check went to the owner of the Klout.com domain name. Up until then the company was only found on Klout.net.
9. Giving somebody a +K is a nice gesture, but it has no effect on a Klout score.
10. Klout’s first office in San Francisco was in the same building as Twitter.