Clásicos de la Publicidad: 35 Anuncios vintage de tabaco que nunca más volveremos a ver


 

puromarketing.com

Desde hace décadas, la industria tabaquera y las principales marcas de tabaco han gasto millonarias cantidades de dinero en Publicidad. Marcas como Marlboro, Camel o Lucky Strike entre otras muchas han acaparado gran protagonismo en la historia publicitaria dejando como herencia el recuerdo de grandes clásicos y anuncios que hoy observamos con asombro.

Ya pocos dudas de los efectos negativos del tabaco, pero es asombroso como en antaño eran publicitadas sus propiedades como algo nocivo e incluso beneficioso para las personas. Fumar fue en su momento un símbolo de estatus social, y su publicidad mantenía como objetivo el “convencer al comprador potencial de las bondades del tabaco, haciéndole creer que compra valores, ilusiones, belleza, juventud y aventuras. El objetivo final es movilizar sentimientos, emociones y valores”.

“Si se considera publicidad ilícita la que atenta contra la dignidad de la persona o vulnera valores y derechos reconocidos en la Constitución, la publicidad engañosa y desleal, y la publicidad subliminal, no parece posible considerar licita la del tabaco”, pero ahí quedó.

En la actualidad, muchas cosas han cambiado, y aunque el fumar sigue siendo un hábito entre muchas personas, sus efectos negativos han servido para introducir nuevas leyes como en la Comunidad Europea, que limitan la publicidad de las marcas tabaqueras en todo tipo de medios como prensa, radio e internet y patrocinios deportivos.

Sin embargo, la historia nos deja el recuerdo de como fueron aquellos años con anuncios clásicos en muchos casos protagonizados por grandes estrellas del cine e incluso deportistas de élite o el propio ex presidente de EE.UU Ronald Reagan, sin dejar olvidado como no, el papel seductor de la mujer y los mensajes que aludían a determinados estilos de vida.

Como prueba de ello, hemos recogido alguno de estos anuncios. 35 Anuncios vintage de tabaco que sin despreciar su ingenio y creatividad, nunca más volveremos a ver, pero que seguro en nuestro tiempo a nadie dejarán indiferente.

 
 
 
 
 
 

Organizaciones en red: 10 consejos para hacer que la matriz funcione | Managers Magazine


See on Scoop.ithuman being in – perfección

Ejemplo 1- Eres el country manager de una gran compañía que ha realizado varias adquisiciones recientes. La integración nunca se ha completado del todo y ahora hay cuatro o cinco jefes que tienen que autorizar la misma decisión.

Ejemplo 2- Trabajas como manager de diseño de producto y eres el último responsable de las características del mismo. Por desgracia la mayoría de tus compañeros del departamento de marketing creen que ellos lo son. La única manera de decidirlo es escalarlo a ejecutivos de alto nivel demasiado ocupados como para entender las decisiones que toman.

Ejemplo 3- Trabajas en una organización donde siempre has tratado con tus clientes locales y ellos siempre lo han valorado positivamente. Ahora el CEO ha decidido crear una organización a nivel europeo y ya no tienes acceso a tus clientes.

Bienvenido, trabajas en una organización matriz, un mundo de múltiples jefes, interminables relaciones jerárquicas y de reporting y responsabilidades poco delimitadas. La consultora Bain & Co propone un enfoque organizativo basado en la toma de decisiones más que en jerarquías. Las decisiones en último términos producen mejores resultados, y preferiblemente las decisiones ágiles.

Éste es el decálogo que propone Bain & Co para lograrlo:

1. Sigue al dinero: averigua dónde generas más valor y entiende cómo participa cada parte de la matriz en esa creación de valor. Localiza los puntos de decisión críticos y organizalos en función de lo anterior.

2. Alinea a la gente en torno a tus principios y prioridades: Misión, visión y cultura corporativa son los elementos estratégicos a más largo plazo y probablemente los más importantes. Ese conjunto de creencias y valores deben ser el vector principal.

3. Asigna la responsabilidad sobre la cuenta de resultados a la parte dominante de la matriz: De nuevo siguiendo la creación de valor. El objetivo no es la perfección, simplemente crear la mayor parte de valor posible mientras se especifica la responsabilidad sobre la contabilidad.

4. Asigna claros papeles de decisión: La gente puede tener más de un jefe, pero las decisiones no. En el ejemplo 3, por ejemplo, se decidió que el departamento de desarrollo establecería un conjunto de prestaciones del mismo y el departamento de marketing decidiría entre ese conjunto de prestaciones aquellas que el cliente requiere.

5. Elabora procesos de decisión que acerquen a las partes de la matriz: Los comités y los meetings son una forma muy útil de acercar a las partes de la matriz. Pero se deben planear muy cuidadosamente, sólo incluyendo a gente con poder de decisión y con un objetivo claro.

6. Asegurate de que tienes información consistente y de que fluye por la matriz: ninguna matriz puede dar buenos resultados si cada uno mira a una realidad diferente.

7. Desarrolla gente que tenga la determinación y la habilidad de gestionar en la matriz: gestionar en la matriz es más complicado para unos que para otros. Los individuos más efectivos son aquellos que se mueven cómodos con un cierto grado de ambigüedad. Se involucran en las decisiones cuando es necesario y de otra forma se mantienen aparte.

8. Elabora iniciativas que propicien la colaboración entre unidades funcionales y departamentales: Los bonus y otros incentivos deben reflejar no sólo aspectos no sólo individuales/departamentales sino que también deben contribuir a la mejora del conjunto, fomentando la colaboración entre las partes implicadas.

9. Apoya a los líderes para que vivan los comportamientos adecuados (y ejemplifiquen): Los líderes marcan el tono en cualquier empresa. Si los líderes se atrincheran en silos funcionales, los empleados lo harán también.

10. Desarrolla una cultura de desempeño y rendimiento: este es el “Santo Grial” de la efectividad en la toma de decisiones: crear un entorno en el que cada uno tome naturalmente la responsabilidad de ejercer una cooperación sin fronteras.

Fuente: este artículo es el extracto adaptado de un texto de Paul Rogers y Jenny Davis-Peccoud para Bain & Co. Les recomendamos leer el artículo completo en su web.

See on managersmagazine.com

50 anuncios de trabajo originales: cuando la publicidad se deja la piel en la creatividad


marketingdirecto.com

Con la tasa de paro por las nubes y una crisis económica que no parece querer abandonarnos, buscar trabajo se ha convertido en una tarea imposible, que no tiene, sin embargo, por qué se ser aburrida. Echen, si no, un vistazo a la original y divertida colección deanuncios de trabajo que MarketingDirecto.com ha recopilado con ocasión de la celebración del Día Internacional de los Trabajadores. Haciendo suya la máxima de “al mal tiempo, buena cara”, esta publicidad se deja literalmente la piel en lacreatividad y consigue casi lo imposible en los tiempos que corren: dibujarnos una sonrisa en los labios.

Conversion Rate Optimization: Building to the Ultimate Yes


 

marketingexperiments.com

What does it take to get a customer to act? Several micro-yeses that lead to the Ultimate Yes.

This graphic illustrates the different factors at play in obtaining that Ultimate Yes – a marketing conversion. Even more important, this graphic illustrates the factors you can optimize to improve the probability that you gain that conversion.

 

“The funnel represents and should be thought of as a representation of what is the heart of marketing, and that is a series of decisions,” said Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS.

“Those decisions are key transitions; I would call them micro-yeses. There are a series of micro-yeses necessary to helping someone achieve an ultimate yes. The Ultimate Yes is the sale in most cases. At each of these junctures, we have to help people climb up the funnel.”

Let’s break down each element in the funnel and the role it plays in achieving a marketing conversion.

 

Ultimate Yes

At the top of that inverted final, Yu stands for Ultimate Yes … the conversion action you would like your customers to take. This is likely a purchase. For a non-profit organization, though, it might be securing a donation. Seguir leyendo “Conversion Rate Optimization: Building to the Ultimate Yes”

» Reglas del briefing » Roastbrief


See on Scoop.ithuman being in – perfección

1- En un briefing tienen que quedar respondidas cuatro preguntas, y son las siguientes:

A- ¿Cuál es el problema que enfrenta la marca?

B- ¿Cuáles son los recursos con los que cuenta el cliente?

C- ¿Cuáles son las personas de la agencia que mejor conocen el tema?

D- ¿Cuál es la solución más sencilla para ayudar al cliente?

2- En un briefing están prohibidas las palabras “creo”, “siento”, “pienso”, “sospecho” y demás. Todo argumento tiene que estar fundamentando en una teoría, en una experiencia laboral y en información actual.

3- En un briefing tienen que participar todos los que estarán involucrados en el proyecto. Si alguien falta, se rompe la cadena de valor, y sobre todo, el flujo de ideas.

4- En un briefing queda prohibido hablar sobre cuestiones ajenas al asunto. Regularmente, en México, comenzamos las juntas veinte o treinta minutos después de la hora acordada, pues el tiempo se nos va en abrazos, besos, apretones de mano y chistes.

5- En un briefing dejamos de ser amigos, hermanos, padres, esposos, jefes, líderes o dictadores. Un defecto de las empresas mexicanas, es la poca diferencia que se hace entre la pasión mercantil y la pasión familiar.

6- Un briefing no es una elección política, no es una democracia, sino una monarquía. Y el rey, el rey es el brief que llenó el cliente. Olvidemos las votaciones, las refutaciones inútiles y demás.

7- Un briefing es para eliminar información, no para multiplicarla. Si al salir de la junta salimos con un exceso de información en la cabeza, lo hemos hecho mal. Lo correcto es salir de las juntas con ideas claras.

8- Un briefing termina convirtiéndose en un brief creativo, creador, no destructivo. Y un brief creativo se traduce en acciones. Después de la junta, el equipo sabrá cuatro cosas:

A) Qué modelo social usaremos en la campaña.

B) Qué medios de comunicación usaremos.

C) Tiempos de entrega internos y externos (no eternos).

D) Responsables del proyecto.

9- Un briefing es como una llamada por radio: tenemos que esperar a que la gente termine de hablar antes de abrir la boca. En ciencia se sabe que desconocer los argumentos en su totalidad destruye las grandes ideas.

10- Un briefing cuesta dinero, es decir, tiempo. Si vamos a construir una planta nuclear, podemos estar horas y horas dialogando. Pero vamos, vamos, estamos haciendo publicidad, y la publicidad tiene que ser una actividad simplificadora, iluminativa.

Buen día, Comunidad Roastbrief.

See on www.roastbrief.com.mx

Smart QR Code Campaign Harnesses Sunlight To Increase Sales By 25%


 

simplyzesty.com
When they first came out, QR codes were embraced for various forms of marketing, but in recent times they’ve fallen by the wayside as marketers realize that consumers aren’t bothered to scan them.

One place that QR codes always had great traction is in the far east. This campaign, which has just finished in Korea, is a classic example of them being used well and in a way that attracted consumers with an innovative offer that actually drove sales.

The campaign was run for Emart – who are one of the largest retailers in the country – and was called “sunny sale”. The problem that Emart were facing was that nobody was entering their stores at lunchtime so the creative team developed a QR code that was placed in thirteen locations around the city and could only be scanned between the hours of 12-1.

Anybody who did scan the QR code was given a special discount code with 25 per cent off and taken to a special store that was only accessible to those who scanned. The results were spectacular and the campaign has now doubled in size after they saw a huge spike in sales. QR codes are just like any other form of marketing in that you need to come up with innovative ways to use them instead of just slapping them on a brochure or poster. Very smart indeed.  Video… Seguir leyendo “Smart QR Code Campaign Harnesses Sunlight To Increase Sales By 25%”

The Evolution of Crisis Communication


See on Scoop.ithuman being in – perfección

After finishing Neil Swidey’s 2-part story in The Boston Globe Magazine last week – “Trapped Under The Sea”, the untold story of two divers who died in the Massachusetts Water Resources Authority (MWRA) Deer Island Treatment Plant Outfall Tunnel – I was immediately transported back 10 years to one of the seminal events of my public relations career, making me reflect on how much crisis communication has evolved over the past decade.

On July 21, 1999 I was sitting at my desk at the MWRA in the Charlestown Navy Yard writing a mundane press release about summertime water conservation, when the phone rang. It was my boss, Executive Director Doug MacDonald, and he sounded uncharacteristically shaken. There had been a terrible accident on Deer Island, he said, and that I needed to get there fast to handle the press…

As the 25 year-old spokesman of the MWRA in 1999, I personified the classic “Flak” of the time. I wrote press releases, nurtured media relationships, proactively issued good news, spun the bad news and reacted to the unexpected accordingly. I carried a pager and a basic cell phone (used sparingly for outgoing calls), and sent press releases over the fax machine. I had email, but since most media members didn’t, it was fairly useless. The internet was several years old, but it was really still just a novelty. In 1999, the dissemination of news was still solely done by traditional news outlets. As a spokesman, controlling the media meant “controlling the message”.

From a public relations standpoint, The Deer Island Outfall Tunnel crisis was handled perfectly. Pre-set protocols that had long been established were set into motion – notifications to key personnel were made quickly, a communications center was set up on the site of the incident, accurate and up-to-date information was disseminated to key communications personnel, and a single spokesperson for all public information was set (me). Within an hour of the incident, we had established control of the information and were in a position to release that information as we saw fit in a well thought-out, clear, concise manner. If the press wanted the story, they had to go through me…and they did.

Fast forward to 2009…If this same incident occurred today and the protocol we had established in 1999 was still all that was in place, I cringe to think of all the loose ends that would be flying around! What had been an airtight crisis communication protocol at the time would be seriously flawed today.

Advances in communications technology, and people’s incredible access to it today in comparison to a decade ago, has created a playing field so drastically different for a Public Relations professional that it’s not even comparable. The internet, which was just emerging in 1999, has become a critical conduit for news, communications, commerce, and social interaction. The internet has taken our vast world and shrunken it down to the size of an iPhone. Cell phones are no longer clunky mobile telephones with a single use and purpose. Today, “Smart Phones” are multi-faceted portable communications tools that not only allow users the ability to connect with each other anywhere, at any time, through voice or SMS; they enable users instant access to the internet and all of its mass communications tools.

Armed with a Smart Phone, every citizen has become a source of news and information. Look no further than Janis Krums, the blogger who happened to be on the first ferry to arrive on the scene a few minutes after US Airways Flight 1549 had plunged into the Hudson River in New York City earlier this year. Within ten minutes of the crash, Krums had used Twitter (and Twitpic) to post a photo of the downed plane with news of the crash and distributed that information to tens of thousands of people. It was roughly 30 minutes before the first news crew was even on the scene.

Controlling “the message” today as a PR professional no longer means controlling the press. Since everyone who has access to a computer is now a viable news source, it is now virtually impossible to completely control the message. It is still possible, however, to mitigate the crisis and influence public opinion.

With that said, I will share with you my Five Principles of Handling a Crisis in 2009 that will help you to minimize the damage of an unforeseen crisis and protect your company’s short-term and long-term interests:

Prepare – Abraham Lincoln once said; “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Being prepared for a potential crisis situation is absolutely critical.
Develop a set protocol that will be placed into motion as soon as an unforeseen crisis strikes. This protocol includes everything from a strategic contact list (eg – key decision makers, communications personnel & legal council) to the creation of a physical command center.
Media train key personnel. Establish a spokesperson(s) for the company and have them work with a professional public relations professional (or firm) to receive the proper media training.
Set up online monitoring tools. Every company should employ free online monitoring tools like Google Alerts and Tweet Grid, or paid services like Radian6 and Cision. It is critical to monitor your brand online 24/7. Whether it’s a disgruntled employee smearing your company name on a blog or an online news article about a client or competitor, monitoring the web is a necessary step towards protecting your brand’s reputation and to identify, or in some cases, avoid a crisis before it happens.
Get the facts – Stay calm and keep your wits about you! While it is important to respond swiftly to a crisis, it is even more important not to make any rash or reflexive moves. It is imperative to get all of the facts as quickly as possible from the most credible sources. Before you can successfully handle a crisis, you need to understand what happened, how it happened and where your exposure lies.
Be Proactive – Once you have all the facts, it is imperative that you take a proactive approach to responding publicly. Avoid taking a defensive posture. Make sure that your stance and message is carefully crafted and delivered in a clear and concise manor. Avoid live interviews if possible and never, ever say “No Comment!” In the court of public opinion, “no comment” means “I’m guilty!” The most effective way to ensure that your response is clear is to issue a written statement attributed to your designated spokesperson. A statement should consist of a two to three sentences that can each stand alone. The statement should be conciliatory in tone and firm and decisive. Make it clear that you are aware of the incident, state your stance on the matter and ensure people that you will get to the bottom of it and take action.
Monitor – Good intelligence is your greatest weapon for diffusing a crisis situation. Utilize your online monitoring tools, adjusting search terms as necessary, to monitor what people are saying about your company, what they are saying about the crisis itself, and how effective your response has been. This allows you to keep a virtual finger on the pulse of public opinion and enables you to uncover additional exposure that may warrant a response.
Take Action – Whether the crisis has been averted or you’ve simply mitigated the fallout, it is important to publicly take steps to remedy the cause of the crisis and ensure that it will never happen again. Announce new policy, hire a consultant, or fire your CFO. Whatever it is, make sure you announce it, so the public knows you intend to fix what broke.
While advances in communications technology and the advent of the “citizen journalist” have significantly added to the challenges faced by a crisis communicator, the key principles remain the same. Whether you own, manage or operate a company or public agency, you can be sure of one thing – you will inevitably be faced with a crisis situation. When you do, will you be prepared to handle it?

boston globe, communications protocol, Crisis Communications, google alerts, mitigate crisis, Online Monitoring, Social Media Monitoring

About the author
Tom has more than 13 years of public relations and journalism experience. Before joining 451, Tom spent five years at Regan Communications in Boston, providing strategic communications for a wide range of local and national companies including Dunkin’ Donuts, New Balance Athletic Shoe Inc., RE/MAX of New England, Boston Celtics, Mix 98-5 (WBMX-FM), Boston magazine, Boston Herald, Boston’s Weekly Dig, Boston Wine Expo, Cask ‘n Flagon, Bluestone Holdings, Langer Broadcasting, and The Glynn Hospitality Group. Prior to Regan, Tom served as Public & Media Relations Manager at The Massachusetts Hospital Association and for three years as spokesman for the Massachusetts Water Resources Authority.

See on 451heat.com

Community Spark


See on Scoop.ithuman being in – perfección

by MARTIN REED on 16 MARCH 2012 in SNIPPETS
Questions are vital. Asking questions keeps community discussions alive. Asking questions keeps a community manager in touch with the community. You should never stop asking questions – especially when you don’t know the answer.

Recently, a member of Female Forum complained about some of the jokes that were being posted in the ‘Just for Fun’ section of the forums. The jokes in particular were ones that poked fun of specific nationalities and political systems. As jokes go, I didn’t find them offensive – but I could see how they may be to some.

The problem with humor is so much of it is based on issues that, if spoken about seriously, would be offensive to one or more parties. I recognize this fact, but I didn’t want Female Forum to become a place where jokes could no longer be posted, or members wouldn’t want to post jokes for fear of upsetting members or getting their content removed. Furthermore, I didn’t want to add stipulations for the kind of jokes we would or would not allow in the community within the community guidelines.

As I’ve mentioned before, I don’t like seeing long community guidelines – especially when they’re hidden within terms and conditions, disclaimers or other legal mumbo-jumbo. First, it’s impossible to cover every single potential ‘infraction’ or word you don’t want to see in the community. Second, nobody will read the guidelines if they’re too long or too hard to find.

So, I reached out to the member that was reporting the posts with the following message:

Hi

I’ve noticed that you have felt uncomfortable with a few of the jokes being posted to the forums of late (I know you’ve hit the ‘report’ button on a couple of them).

To be honest, I’m not sure how to proceed – normally I immediately delete all posts that are reported, but I am not sure how far to take this when it comes to jokes and other forms of humor.

Do you think we should be censoring or disallowing certain types of jokes? I’d appreciate hearing your opinion.

– Martin

Instead of making a decision as one person without consultation, I asked the member in question what her thoughts were. We had a discussion about the issue, and came up with the compromise of adding a ‘Sticky’ post in the ‘Just for Fun’ forum with the following copy:

The Just for Fun forum is a place for you to share jokes and other humorous stories or anecdotes. When it comes to humor, everyone is different – what one person may find funny, another may find offensive. Therefore, please think carefully before sharing them in this forum.

We won’t be banning or chastising people who post jokes that may be seen as offensive but we may remove these type of posts (at our own discretion).

As a general guideline, consider this before posting your joke or story:

If you were the individual/group being poked fun at would you still find the joke funny?

Generally speaking, it may be a good idea to avoid posting jokes that are political in nature. It’s also worth reminding yourself that we have members from all over the world here at Female Forum, so jokes that make fun of particular nationalities or ethnic groups may not go down too well.

We don’t want to stop people sharing jokes – humor and laughter help to bring people together, and that’s what Female Forum is all about. All we ask is that you think twice before posting some of the more potentially offensive or risque jokes.

Thank you!

In the end, I was satisfied, the member who complained was satisfied and we didn’t have to complicate the existing community guidelines. I was initially unsure how to proceed, but by asking questions, a solution was found.

A satisfactory conclusion, then – all because a community manager reached out and asked for input from a member, rather than acting in an arbitrary manner.

Remember – you don’t have all the answers (not all of the time, at least). Recognizing this will make you a better community manager.

See on www.communityspark.com

‘MINIPRENEURS’: a vast army of consumers turning entrepreneurs


http://trendwatching.com

MINIPRENEURS

First published: September 2005 | Increasingly, consumers are participants instead of passive audience members, and this mega-trend manifests itself in a variety of ways. In fact, the more we hear about GENERATION C making money from its creations, and the more we focus on the financial rewards consumers are reaping from participating in CUSTOMER MADE projects, the more the myriad of other entrepreneurial undertakings by ordinary consumers makes sense.

We have dubbed this trend ‘MINIPRENEURS’: a vast army of consumers turning entrepreneurs; including small and micro businesses, freelancers, side-businesses, weekend entrepreneurs, web-driven entrepreneurs, part-timers, free agents, cottage businesses, seniorpreneurs, co-creators, mompreneurs, pro-ams, solopreneurs, eBay traders, advertising-sponsored bloggers and so on.

Want numbers?

 According to a July 2005 survey conducted by eBay, more than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay.
 Over 50,000 people in the UK draw a significant portion of their income from selling goods online. A study by the Centre for Economics and Business Research (CEBR) shows that the average household boosts its earnings by GBP 3,000 through online trading.
 And Mastercard and Warillow International published a research study on a new class of small business: the ‘Web-Driven Entrepreneur’, estimating that there are 5 million of these businesses in the United States, representing 25% of all small businesses.

So what are the drivers behind the MINIPRENEURS trend, and what does the ecosystem sustaining it look like?

1. Multinationals of one 

(Re)sources once exclusively available (and exclusively affordable) to multinational firms, from access to marketplaces to partnering with top talent, are now at the fingertips of experienced, entrepreneurial individuals. Consumers are discovering that besides being the buyer in the capitalist equation, they can now also make a buck (or yen or pound or euro or dinar) by doing a bit of manufacturing, enterprising, venturing, selling, trading, or auctioning themselves.

2. Being in control of one’s destiny

Building on the above: human beings forever fantasize about control, independence and being in charge. Let’s face it, being one’s own boss, even if it’s only for three hours a week, is just too tempting to forego, as is the extra income. As we’ve discussed before, trends are often manifestations of something that unlocks existing needs and wants in a new way. The MINIPRENEURS trend certainly fits that mold.



3. Enterprising is chic

Gone are the days when ‘entrepreneur’ equaled running a small store, or conducting shady ‘import and export’ transactions. From Jones Organics to 21st century barbershop Sharps to German Sparschwein to Danish TrioBike to the slew of online success stories like Flickr and Weblogs, Inc: there’s an explosion of hip, admired ventures, online and offline, around the world (accelerated by the tech revolution, and the truly exceptional entrepreneurs with vision and skills that started it; a far cry from the Old Boys networks in the past). It’s Traditional Big Business that’s now often seen as unsophisticated, at best. MINIPRENEURIALISM can actually be chic, allowing one to think big while implementing small.

4. Experience rules, and so does less risk 

For decades, consumers in mature consumer societies have been training to become experts in business, marketing and advertising (read: seeing right through it, and understanding the workings beneath it). The business of business is something that now interests producers and consumers alike. No wonder MINIPRENEURS are confident enough to try their hand at businesses of their own. Added benefit: the risks they’ll take as MINIPRENEURS are in no way comparable to the gut wrenching stress that comes with managing listed corporations. And neither is the cost structure! (More on that below.)

5. A need for the unusual

MINIPRENEURS, including commerce-minded members of GENERATION C, are providing other consumers with more choice and variety (which is the holy grail in aNOUVEAU NICHE world). They’re offering something that’s different, that’s special, that’s vintage, that’s quirky, that’s customized if not beyond personalized, that’s fringe, or that’s just not profitable enough to be developed by big corporations instead of well-meaning enthusiasts. The long tail depends as much on GENERATION C as it does onMINIPRENEURS

Today’s aspiring and established MINIPRENEURS truly have a highly-developed network of intermediaries, tools, resources, and processes at their disposal. It’s an ecosystem on a much more elaborate scale than anyone foresaw even five years ago when entrepreneurialism was all the rage during the .com boom. MINIPRENEURS have access, for peanuts, if not for free, to:

A. Hardware, software, ICT and skills
B. Design, production and manufacturing
C. Monetizing existing assets
D. Marketplaces
E. Advertising
F. Travel
G. Talent, finance, payment, logistics  Seguir leyendo “‘MINIPRENEURS’: a vast army of consumers turning entrepreneurs”

10 Lessons For Innovation Leaders and Intrapreneurs | 15inno


See on Scoop.ithuman being in – perfección

What should innovation leaders and intrapreneurs know about innovation projects and new ventures? I have had the pleasure of working with such people for many years and I begin to see a pattern that I have summarized into 10 lessons for innovation leaders and intrapreneurs. Let me know what you think.

1. Know that innovation and intrapreneurship is about teams = build a team of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable (team definition by Katzenbach/Smith)

2. Work with passionate and persistent people = nothing goes as planned in new ventures. Passion and persistence help overcome most challenges and they are essential for making great things happen.

3. Use recognition and stories = recognition if often a better rewarding tool than money. Explore ways of recognizing people and use it to develop compelling stories that sells your company better than cold facts.

4. Define your target markets and eco-systems = well-defined target markets are key to crossing the gap between early adopters and the main market. You also need to know that all markets are networked and that you need to break the current set of behaviours of many stakeholders within the eco-system before you can establish a new market equilibrium.

5. Understand the value proposition = build a clear and concise statement that outlines your value-creating features to customers and stakeholders.

6. Craft an elevator pitch = you always have something to sell; learn how to craft an elevator pitch that captures the very essence of your value proposition in terms that focus on the recipient of the message.

7. Define your values, personal brand and relationships = know what you stand for and which messages you send to others and know the structure of your network and relationships; learn how to adapt to fit your strategic goals.

8. Define your team brand = learn how to use values, personal branding and relationships as a team discipline to penetrate and win new markets.

9. Bring depth, breadth and empathy to the table = all team members should have depth in an area that is critical to the company as well as breadth and empathy for the other things that make or break the company.

10. Combine internal and external forces = on development issues it is important to make “reapplied with pride” just as important as “invented here.” Remember that the wealth of external knowledge outscores your internal knowledge and you need to turn this into an advantage. Get on board the open innovation movement.

Let me know what you think.

See on www.15inno.com

APRENDA A DISCORDAR USANDO A LÓGICA DO PAPEL-HIGIÊNICO


http://www.updateordie.com

Qual é a forma certa de se colocar um rolo de papel higiênico no banheiro?

POR CIMA!

60% das pessoas têm a certeza absoluta que o certo é o estilo “cachoeira”, com o papel saindo por cima. É mais fácil achar a ponta, dá pra rasgar certinho no picote, não fica raspando a mão na parede (menos bactérias!) e hotéis podem sinalizar aos seus hóspedes que o banheiro foi higienizado, com dobras elaboradas ou colando selinhos.

.

POR BAIXO!

Os outros 40% acham esses 60% uns loucos e estão certos que o melhor é por baixo. O “caimento” é melhor, o papel não fica sobrando, gatos e crianças não conseguem desenrrolar um monte de papel e basta uma puxadinha para rasgar um quadradinho, porque para baixo tem mais tração.

Seguir leyendo “APRENDA A DISCORDAR USANDO A LÓGICA DO PAPEL-HIGIÊNICO”

¿Estaban los dinosaurios en decadencia antes de su extinción? / Noticias / SINC – Servicio de Información y Noticias Científicas


See on Scoop.ithuman being in – perfección

La extinción de los dinosaurios a finales del Cretácico como consecuencia del impacto de un asteroide es una idea bastante aceptada, ¿pero estaban ya antes en decadencia? Según un estudio liderado desde el Museo Americano de Historia Natural, la biodiversidad de los gigantescos herbívoros estaba disminuyendo, pero no así la de los dinosaurios carnívoros y herbívoros de tamaño medio.
FOTOGRAFÍAS

Los Tyrannosaurus rex forman parte del grupo de dinosaurios carnívoros cuya biodiversidad se mantuvo hasta la gran extinción. Imagen: AMNH/J. Brougham.
SINC | 01 mayo 2012 17:00
Algunos grupos de dinosaurios ya estaban experimentando una disminución “a largo plazo” antes de su extinción hace 65 millones de años, al final del período Cretácico, según informa esta semana un estudio publicado en Nature Communications.

Se cree que los dinosaurios se extinguieron en esa época debido a la actividad volcánica y al impacto de un asteroide, pero si esto sucedió en el mejor momento de estos animales todavía es un misterio.

Ahora un estudio internacional coordinado desde el Museo Americano de Historia Natural (EEUU) proporciona evidencias que sugieren que al menos algunos grupos de dinosaurios no aviares ya se estaban reduciendo antes de su extinción.

Un equipo dirigido por el investigador Stephen Brusatte ha calculado la variabilidad de la anatomía y el cuerpo de siete subgrupos principales de dinosaurios durante el Cretácico Superior, a escala mundial y regional, para analizar los incrementos o disminuciones en la biodiversidad.

Los resultados muestran que el número de grandes y corpulentos herbívoros, como los ceratópsidos y los hadrosáuridos, estaban en declive durante las etapas finales del Cretácico. Sin embargo, los datos de los dinosaurios carnívoros y herbívoros de tamaño medio no mostraron esta tendencia.

Estos hallazgos muestran que la evolución de los dinosaurios durante el Cretácico Superior es compleja y no se puede establecer una tendencia universal en su biodiversidad. Los datos sugieren que al menos algunos grupos de dinosaurios soportaron un descenso a largo plazo en su variabilidad morfológica antes de la extinción final.

Referencia bibliográfica:

Stephen L. Brusatte, Richard J. Butler, Albert Prieto-Márquez, Mark A. Norell. “Dinosaur morphological diversity and the end-Cretaceous extinction”. Nature Communications, 1 de mayo de 2012. Doi: 10.1038/ncomms1815.

See on www.agenciasinc.es

‘Dirty Hands,’ the Bollywood analog FX company


See on Scoop.ithuman being in – perfección

“Indian By Design: How did it all start?

“Dirty Hands: The company ‘Dirty Hands’ was founded three years ago by Rajiv Subba and Mamta Gautam, both students of National Institute of Design (NID), specialists in ceramic and Glass design. Rajiv Subba graduated from Chandigarh Art College where he perused sculpture and Mamta graduated from School of planning and architecture from Delhi where she graduated as an architect. During their academic course of two years at NID, they realized they had complementary skills and collaborated to help each other in their assignments. It was in 2008 they further collaborated to form ‘DIRTY HANDS’ at National design Business Incubation (NDBI). The team comprises of friends from their college days. The design house is a collective of skilled and specialized architects, designers and artists under the same roof. Our team comprises of fifteen talented and skillful individuals.

“Indian By Design: Were there any precedents in India that you could learn from? What is the process like?

“Dirty Hands: The material was new to us and there was no organization in India where we could go and take coaching or workshops to gain information on the material. It was each individual’s effort put in together that resulted in the art pieces that you see today.

“The process is time consuming and demanding. We gathered all the details and data from the Internet and brainstormed to find solutions to bring out the best. We took two years to master the material. The entire journey was magical, there were days and nights when we did not sleep and just explored the material and its various possibilities but as the saying goes no effort is ever wasted. The credit goes to each and every individual working in the company, we couldn’t have reached where we are without their hard work and support.

“Indian By Design: The general understanding of realistic mannequins is more in terms of Madam Tussauds and the wax works. How is what you do different from that?

“Dirty Hands: The mannequins in Madam Tussauds are in wax and the mannequins we have made are in silicon. Silicon material has a longer life than wax. Our material shelf-life is more than fifty years. Secondly the look and feel of wax is very different from that of silicon. Wax is high-maintenance as it’s a soft material and is not heat resistant. Silicon is low-maintenance, you can clean the dust by just spraying some soap water.

“Indian By Design: Artists like Ron Mueck, Evan Penny and Carol Feuerman have turned hyper-realistic mannequins into collectible art pieces. Have any of them been inspirational in your work and do you plan to exhibit on your own any time?

“Dirty Hands: The entire team consists of skilled artists and we plan to exhibit in a few months time….”

*Can diegetic prototypes be far behind?http://indianbydesign.wordpress.com/2011/11/09/dirty-hands/...

 

See on www.wired.com

Google’s Engineer Doe Known For Wi-Fi Hacking Tool


See on Scoop.ithuman being in – perfección

The author of a software program credited with bringing war-driving to the masses was Google’s Engineer Doe, the author of the company’s controversial Street View Wi-Fi logging program, according to a report in the New York Times.

The Google engineer who built the software, identified until now only as “Engineer Doe,” is Marius Milner, the Times said, citing an unnamed former state investigator working on a Street View inquiry.

The practice of driving around cities and logging open wireless access points is known as war-driving, and that’s essentially what Google ended up doing with its Street View program. In the early days of Wi-Fi, it was a way to find open connections that could be used to get online for free.

Milner, a software engineer with Google since 2003, is well known within the wireless hacking community, according to Brad Haines, an independent security consultant known as RenderMan who has spoken on wireless hacking.

In an audit made public in 2010, Google called its Wi-Fi logging software Gstumbler. In retrospect, that should have been a tip-off.

Back in the early 2000′s, Milner wrote NetStumbler, a Windows tool that could be used to pinpoint wireless networks. Netstumbler was the first relatively easy-to-use Windows war-driving tool. “You still needed a very specific [wireless] card but it had a nice GUI (graphical user interface),” Haines says. “It was that iterative step of making it more accessibile to people.”

What Google into trouble, though, was its practice of indiscriminately logging wireless packets with its Street View cars between up until 2010. Google recorded any data traveling on unsecured wireless networks at the moment the car drove by, which included full emails and passwords.

Ironically, Milner’s NetStumbler software wasn’t up to the task of war driving at Google-scale. It simply didn’t do the packet sniffing Google needed to grab information. So instead Google and Milner based the Street View system on a more powerful Linux program, called Kismet, that could.

Google needed more powerful software to log the unique identifiers of routers — even ones with faint signals — to help it build its geolocation services. Doing so does not require logging the contents of the packets.

Street View engineers intentionally stored the content on Milner’s hunch that it could be useful to know what websites people were visiting. That’s what attracted the attention of government authorities, including the U.S.’s Federal Communications Commission and the Department of Justice and the Federal Trade Commission. Data privacy authorities in France, Germany and South Korea, among others, also investigated the company.

The FTC, the FCC and the DoJ all cleared Google of violating federal wiretap laws with the program, though the FCC did fine Google $25,000 for impeding its investigation.

Google has said that it didn’t know exactly what was being logged by the Street View cars until two years ago, when German authorities asked for details. Google immediately said the packet logging was a mistake. However, the FCC document makes it clear that Milner informed his superiors about the data he wanted to collect and that someone should talk to Google’s privacy lawyers about it beforehand. That conversation never happened and the project manager told the FCC that he did not read the design document.

Milner’s lawyer declined to comment.

See on www.wired.com

Latin American Web Users Highly Engaged


Time spent both online and on Facebook reach new milestones in Latin America

emarketer.com

Internet usageis spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research fromcomScore. Among Latin American populations, internet users in Brazil spent the most time online that month, at 27 hours on average, followed by Mexico and Colombia (26.7 hours) and Argentina (26.1 hours). The worldwide average for the month was 24.4 hours.

Time Spent Online by Internet Users in Select Countries in Latin America, Dec 2011 (hours)

comScore, which measured internet users ages 15 and up who logged on from home and work locations, estimated a total of 129 million internet users across Latin America in December 2011. The average time spent online for the region was 24 hours—equating to more than 3 billion hours in front of a computer screen during the month.

The report also states that Facebook, which recently displaced orkut as the No. 1 social network in Brazil, had a regional user penetration of 84% in Latin America and the average visitor spent 7 hours on the site.

In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more than a third of the total population. Seguir leyendo “Latin American Web Users Highly Engaged”

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

Writer / Graphic Designer

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase

Portafolio de experiencias en la clase de español para Middle School.

Little Grey Box

A funny & relatable travel blog

déborah rueda

Un sitio más pero diferente sobre marketing digital

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web, start ups, emprendedores

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Todas las novedades en Marketing, Social Media y Comunicación

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Descubre tu potencial de comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For Those Who Love Infographics

A %d blogueros les gusta esto: