Hola: Una infografía sobre la evolución de la pertenencia a las principales redes sociales.
See on ticsyformacion.com
Would you like more people to create a user account on your website? Anyone with a website that encourages website traffic to create an account always wants more subscribers. The challenge is two-fold. Most people don’t like giving up personal data to websites unless they are comfortable with them or really need what the site is offering. Reason number two, the registration process is usually time-consuming. Wouldn’t it be great if there was a solution to both of these issues? You’d think that if you can solve the two biggest hurdles to people creating an account on your website that you’d be able to increase your conversion rate of website traffic to website subscribers. The solution is out there… It’s called Social Login, and in this article we are going to dig into what it is, how you can use it on your website, the benefits of doing so, and provide a few examples of sites who are using Social Login successfully.
Social Login options
Social Login is the process of letting users create accounts on your site by logging into their social media accounts. Using API calls back-end software will connect to the user’s social media account and pull in all relevant data required for your sites Registration Process. If any additional data is required by your site, but was not collected from the user’s social media account, you can display those fields, ask users to complete the form, and click a Register/Submit button. Basically this allows users to bypass a normal website registration process, simply login to their social media account, and click Register (unless extra data is required). Social Login is much less time-consuming than normal website registration process. Leer más “Get Better User Engagement by Integrating Social Logins on Your Website”
This ain’t another article on Browser Wars. The Internet has come a long way and so has the industry of Internet Browsers. If you have ever used the Internet in your life then you have spent some time with Internet Browsers. From the designer’s and developer’s perspective the browsers of today have been an important tool that shape the Internet. Henceforth, in between all the browser debates we, the average Joe, starts to long for that ultimate browsing experience which is a dream as of now. A browsing experience which is free of memory over utilization pit falls and incompatibility of code. This article will dig into the thoughts of users, designers and developers in order to understand what is the ultimate browser feature that completes a browser.
Well, users are the key to everything. So, we will start by understanding the user’s perspective about the browser’s of today. This section will concentrate on the usability side of the browser features as that is the most important feature that users look for.
The most important issue for users who are using old machines. As of now almost every browser uses a separate process for every new tab opened in one window. This means that if you open one browser window and then open five tabs inside that window then you have indirectly opened five different browser windows. Now, these five different browser windows will use up equal amounts of memory and sooner or later you will see a resource crunch provided that you don’t have loads of memory to back you up. Leer más “Best Browser Features According to Users, Designers, and Developers”
El entrepreneur argentino Santiago Siri pertenece a la generación post puntocom. Pero, tanto para inversores como para expertos locales e internacionales ya es una marca registrada en cuanto a la innovación con sello .com.ar. Aquí cuenta qué lo motivo a lanzarse a la aventura de crear un Google latinoamericano bajo el nombre de Grupo42.
>> por Flavio Cannilla
Credenciales no le faltarían para tomarse su label de emprendedor en serio. En 2008, fue uno de los finalistas en la durisima competencia emprendedora que organiza la revista especializada Tech crunch, en San Francisco. Era con Popego, una plataforma de análisis semántico de redes sociales en tiempo real. Cuatro años y un proyecto más tarde, otra revista estadounidense, no menos importante en materia entrepreneur, FastCompany, listó a su último proyecto entre las cinco empresas más innovadoras del planeta, en el rubro publicidad online. Se trata de Grupo42, firma resultante de la fusión de Popego con la brasileña BooBox. Sin embargo, ante IT Business, el hoy Chief Innovator de la empresa, que se centrará en servicios de valor agregado online vinculados a publicidad pero también robótica, cuenta por qué está lejos de haber cumplido sus sueños.
¿Qué hace un Chief Innovation Officer?
Todavía lo estoy descubriendo (ríe). Lo que hago básicamente es jugar, desde la perspectiva del prueba y error. La innovación es bastante lúdica: tiene que ir desde una curiosidad intelectual y tiene que ir probando cosas, ver qué funciona, qué no, y, en base a eso, ir construyendo como una gran Lego. entender qué es lo que necesita la demanda del mercado, el cliente. Entender dónde esta el valor agregado y pensar un poco más allá.
¿Cuánto de un nuevo capitulo en su carrera representa este paso para Santiago Siri?
Para mi, Popego fue un salto personal en el sentido, de que, antes de todo lo que fue este mundo de Inteligencia Artificial (IA) más Internet, tuve ocho años de trabajo y desarrollo de videojuegos. Venía así de un mundo de desarrollo muy divertido, si bien muy intenso, con gente con ideas muy locas, pero también con un espíritu muy noble por tratar al videojuego como arte. Pero, cuando me di cuenta de que yo me tomaba los videojuegos más en serio que la gente y los jugadores, entendíque tenía que ir a Internet.
Internet provee un espacio mucho más fértil a la innovación, con costos muchos más bajos. En videojuegos se puede innovar mucho, sin duda. Pero eso no cambia que los videojuegos siguen siendo un nicho de entretenimiento. En Internet, en cambio, yo pude hacer con Popego un salto madurativo y armar una compañía con inversión institucional y, además, de la mano de Emiliano Kargieman (Nota de Red.: inversor proveniente de Aconcagua Ventures), aprender mucho.
Entender el emprender como una filosofía que cambia el espectro de toda la vida personal. Entender que el capital de riesgo, los grandes inversores, se concentran en detectar la meritocracia sin importar de dónde venga, de la Argentina o de donde fuere; además, que invierten en el talento que hay detrás de la idea y no tanto en la idea misma. En definitiva, entender que el mundo de Silicon Valley era un mundo posible.
¿En qué se plasmó todo eso?
Diciendose uno: “No voy a hacer una MercadoLibre, voy a hacer un Google” (ríe). Pude empezar a pensar en esos términos proyecté a Popego como un proyecto que no quería seguir ninguno de los modelos tradicionales de una firma de software local o regional, que son el copycat y la mano de obra barata.
¿Qué otras lecciones tuvo?
Aprendí a resolver problemas y, también, a animarse a apostar por los equipos y la creatividad individual de cada uno. O sea, a dejarse gobernar por las ideas.
¿Qué significa eso?
Significa aceptar que se trabaja con gente quizás más inteligentes que uno.
¿Cómo se lidera en un entorno así?
Es cuestión de entender el rol de cada uno: yo estoy más en contacto con el mercado, con los clientes y con lo que ellos dicen. Por eso, uno es un interprete entre las soluciones y las capacidades técnicas, para que, juntos resulten en soluciones, productos o servicios que tengan valor agregado a largo plazo, que sea vendible, escalable.
¿Cuál es la meta para Grupo42?
El concepto de tecnología latinoamericana. Unir, en nuestra compañía, dos conceptos que nunca estuvieron juntos.
Algunos no estarán tan de acuerdo considerando los casos de éxito que salieron de la Argentina en los últimos tiemos.
No obstante, ¿qué es la tecnología latinoamericana hoy? Copycat y la mano de obra barata. Suena un poco fuerte, pero creo que esa es la realidad. Para nosotros, la meta es emular, por ejemplo, la trayectoria de Japón, que en pocas décadas se transformó de un lugar de producción de tecnología barata a uno de punta. Algo de eso ya se ve en Brasil, donde varios de los grandes venture capitalists ya desembarcaron.
Parte de Popego y de The Whuffie Bank (ver recuadro), otro de sus proyectos anteriores, confluyeron en Zenzey, uno de los productos estrella de Grupo42. ¿Cómo funciona?
Sensei es un servicio que analiza las redes sociales, es como un Google Maps al universo de Twitter. Se trata de una herramienta a la que le puedo preguntar qué están diciendo sobre Steve Jobs en un determinada región geográfica y ordenarlo. Permite entonces una visualización de si esos tweets son positivos o negativos, de intención verbal, de intención de compras, de intención electoral. Con Zenzey, podemos mapear las conversaciones en
Twitter en tiempo real.
En este segmento, la competencia abunda.
Sí, hay varias empresas metiéndose en las redes sociales. La tesis nuestra es la siguiente: Internet tiene dos universos. Uno es conocido: el negocio de publicidad tradicional. BooBox nos funciona para eso. Pero, hoy, los usuarios sub-30, concentran el 60 al 70% de su tiempo y de su atención online, a la redes sociales, no está en la Web.
¿Para ustedes, las redes sociales no son parte de la Web?
No, para mi, son un protocolo aparte. Sí, corren sobre la Web. Pero, desde su concepción conceptual, es otro espacio.
¿Qué le falta al software argentino para relamente despegar?
Madurar más la relación que tenemos con respecto al mundo de la empresa y la academia. Cuando uno logra encontrarle la vuelta al valor que tienen los dos mundos: el académico, para generar ideas, y el de la empresa para llevarlas a cabo, se pueden armar compañías que realmente generen valor agregado. A veces, veo empresas que van muy para el lado del negocio. O sea, no se piensa tanto en el largo plazo ni en que las ideas buenas se construyen con un montón de ideas malas y fracasos.
Usted es un declarado admirador de Steve Jobs.
¿Quién cree que podrá sucederlo?
Para mi, hay dos: Jack Dorsey, por el que también tengo mucha admiración, el fundador de Twitter, que hoy está haciendo Square. Él tiene la estampa de la sofisticación en cuanto a los que son sus productos, y las dos compañías que hizo son buenisimas, tanto Twitter, que es el Google de esta década, mucho más que Facebook, ya que Twitter es un sistema y Facebook un producto. Y el otro es Elon Musk, el fundador de Tesla y uno de los creadores del sistema PayPal. En cualquier caso, yo tengo la teoría de invertir en empresas que están en bolsa por los CEOs que tienen, y estos dos se disputan la corona, después de Steve Jobs, claro.
See on www.apertura.com
So my friend Mitch Joel wrote a post a week or so ago about how he blogs, and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years.
I write to discover what I think.
That’s a paraphrase of a quote from esteemed and outrageously talented writer Joan Didion. She’s amazing, but this philosophy really resonates with me and it’s been at the core of my blog from day one. Sometimes I have a definitive idea and the exercise is putting that into words. Other times I have a question I don’t at all have an answer to. Writing is as much an exploratory thing for me as a declarative thing.
My blog has certainly been helpful as a qualifier for people who want to work with me, including a big part of what landed me the gig with Radian6 back what seems like forever ago (and was actually in 2008) and my book contract. It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work.
But it’s never been a deliberate, crafted exercise in “what will make people hire me or buy stuff?” when I write. I suck at SEO, I don’t follow blogging “rules”, I don’t agonize over headlines like I should and I rarely pitch my stuff or write about the hot new thing or create controversy to stir some traffic. I couldn’t tell you what my traffic numbers are if you asked me, and that’s not humblebrag false humility BS, it’s seriously that I don’t know, because it’s not what I write for.
Writing is a form of exploration and expression for me that happens to also have business benefits because I’m moderately good at it. Blogging is a wonderful, shorter form outlet for thoughts. A testing ground for ideas, a way to communicate with colleagues and the community, a platform to have a voice (or the tiny illusion of one) in a very restless and noisy world.
Evernote is my go to app for capturing ideas on the fly, because I can get to it from my phone or my iPad or my laptop and never forget where I wrote something down. It can be just a post idea, or a few full-blown paragraphs that come to mind.
Sometimes I do turn to my trusty Moleskine, because my brain works like this: In the early stages of a concept when I’m still brainstorming or thinking, I *have* to do it on paper. I don’t totally understand why. But once I get something to a place where I can outline the major bits, I can start typing. Before that, it’s got to be pen on paper.
I have 202 drafts in my blogging notebook in Evernote as of today.Most of them will never see the light of day, they were shards of ideas or aimless wanderings down dead-end paths. There’s a few hotheaded rants in there that aren’t worthy of publishing but were particularly helpful for purging a bit of energy in the moment (they sound downright silly now). Some drafts will die in the notebook. Others I’ll rediscover months from now and I’ll surface them again thanks to a spark of inspiration.
I find ideas everywhere. Sometimes it’s carrying forward with where someone else’s idea leaves off. Other times it’s sparked by a conversation started on Twitter or Facebook. I’ll think of something on a plane, in the shower (thank heaven for bathtub crayons when that happens), in the midst of reading a book, during a totally unrelated movie. I’ve learned from experience that if I don’t have a place to put it, I’ll forget it, so I write it down.
Sometimes I forget what I was trying to tell myself, or my own notes read like hieroglyphics. That’s ok. It’s better than losing the really good post idea because I was half asleep when it showed up.
I’m built on WordPress, but never EVER ever ever EVER write straight in the browser. I’ve lost too many drafts that way. I write in Evernote, then move it to the blog to format and post.
It takes me anywhere from 30 minutes to several hours to compose a post, depending on its complexity and whether it’s a concrete thought or an exercise in making a thought concrete.
Sometimes I sit and write a post in one shot. Others I have to come back to a couple of times to get them clear. I wish I was the kind of person who could claim a writing discipline that manifests in a metered fashion, but I’m a bit different than that.
When Jay and I wrote The Now Revolution, he wrote 1,500 words a day, period. I write something everyday, but sometimes it’s personal. Sometimes it’s work work. And for the book, I would go days on end with nothing written and then bang out 15,000 words in a sitting (which drove poor Jay nuts when we were close to deadline). As a result, when I get in a writing groove for the blog, I’ll often write a handful of posts and bank them or schedule them for later. Because I know I’ll have days where writing for the blog just isn’t in my brain stream.
Once upon a time I was pretty disciplined about publishing 3 times a week. That’s softened a bit as I get a new business up and running, and I don’t know if I’ll ever go back to a rigid schedule here or not. I like the freedom that comes from publishing when I’m inspired, though I know my blog gets more consistent growth when I publish predictably. My goal for this blog isn’t growth, though. It’s something different now. That’s another post.
By: Maria Popova | brainpickings.org
Collision and convergence in Truth and Beauty at the intersection of science and spirituality.
On July 14, 1930, Albert Einstein welcomed into his home on the outskirts of Berlin the Indian philosopher Rabindranath Tagore. The two proceeded to have one the most stimulating, intellectually riveting conversations in history, exploring the age-old friction between science and religion. Science and the Indian Tradition: When Einstein Met Tagore recounts the historic encounter, amidst a broader discussion of the intellectual renaissance that swept India in the early twentieth century, germinating a curious osmosis of Indian traditions and secular Western scientific doctrine.
The following excerpt from one of Einstein and Tagore’s conversations dances between previously examined definitions of science, beauty, consciousness, andphilosophy in a masterful meditation on the most fundamental questions of human existence.
A Business Card should look attractive so that it can represent your business in a nice way. Companies are paying more attention to their business card designs. They want their business card to look more cool and creative. This post features the cool and creative transparent business card designs to inspire business card designers to create more creative business cards.
Nowadays firms can choose from several types of strategies, according to the vision of its managers and leaders, and according to the market in which the organization operates. However, in this article we distinguish two large Strategic Diamonds: Kaizen and Innovation.
Kaizen or Continuous Improvement, is a Japanese term well known and applied by many companies. This is part of Operational Excellence, whose main aim is focused in reduce operating costs, improve processes and working within a permanent culture of improvement. The fist Strategic Diamond we can understand with The Shingo Prize, a standard model for ”create excellence in organizations through the application of universally accepted principles of operational excellence, alignment of management systems and the wise application of improvement techniques”.
The Shingo Model has two elements: the house and the Diamond. The house details the principles of operational excellence and the power of balancing efforts across all the dimensions, while the Diamond represents thetransformation process for embedding the principles of operational excellence into the organizational culture. Leer más “The Strategic Diamonds of Firms – Kaizen and Innovation”
Forgive me for my harsh tone of voice today, I’ve had a rough week dealing with a stupid site with stupid code (my own). My mood became worse when I read my Twitter feed at the end of the day – to realize that our industry is simple, and utterly full of crap.
I fully realize that by calling it out and complaining about it, I’m most likely adding to the issue at hand, but I can’t stand it anymore – I must say something. I’ve been making websites since I was 13, which (I’m sad to say) was 13 years ago. I’ve been in “the industry” for 6 years now. I’ve met some fantastic people, while also coming across some people that are meaner than the popular kids in middle school.
First off, I’m tired of people coming out and say “OMG YOU MUST DO THIS!1!1!!11!”. I’m been in the industry long enough to know, that there’s nothing in the web world that you must do, in terms of coding or design techniques. Technically, you could still eek out a living building static sites in tables. Yep, that still happens.
Just because a developer doesn’t want to use that fancy framework or new gidjit, doesn’t make them stupid, or less of an “expert” as you are. I’ve actually been called stupid because I refuse to use LESS or SASS. I’ll be the first to tell you right now – even if the practice of using preprocessors does stick around for the long run, I doubt you’ll even run into clients who won’t hire you because you don’t use it. Or at least, I don’t want to work with clients who insist on using buzzword technologies when having no clue what they’re for or do (I once had a client who insisted on using responsive design, and when they saw the site “moved” around, were upset it didn’t match the full version PSD exactly).
It’s important that you constantly improve yourself and what you do. It’s not important what everyone else says you should be doing. Same goes for responsive vs set pixels, pixels versus ems, browser versus Photoshop and multiple versus singles H1s. Find what works for you and what YOU feel is the correct way of doing things and just do it.
I love the fact that as a freelancer, I can choose who ever I want to work with – both in terms of clients and other freelancers. I’m no longer stuck with a coworker I hate. I’ve worked with so many freelancers that it’s easy for me to see just how different we all do things and run our business.
I will say that the number one complaint new clients have when they come to me is that the freelancer never delivered on-time. I’m not just talking about pure product deadlines but also about actual timely conversation.
Pure and simple: if you’re going to run a business, act like a business. If you promise to stay up every single night and work 24/7 until you finish that project, then by god, you better do it.
And dont’ disappear from a project for days and weeks on end. While I try to only answer and empty my inbox once a day, I do do it at least once a day and do my best to send an answer back to everyone within 24-48 hours, even if I don’t have any new news for them. At least they’ll know I’m not out partying or sitting at my desk twiddling my thumbs. They know I’m still on it.
Perhaps my overarching issue today is the issue with people. We’re an industry of spoiled people. We get to sit at our desks everyday doing something really cool. We don’t have to stand all day, work in the sun or break our backs with manual labor. We get to do something that regular people can’t understand so we’re think we’re cool. We’re not.
I’m tired of hearing from all the fellow females in our industry about the disgusting hate mail they get. As a matter of fact, I don’t think I’ve ever heard any of my male colleagues tell me they get hate mail that tells them they’re stupid bitches and their work sucks and they hope this email makes them cry. Nor have they told me that they get emails telling them how pretty and sexy they are. Let’s stop that. Edit: This paragraph was apparently unclear to a few – I’m tired of hearing that this is happening in our industry because I think it’s disgraceful that people send them – I’m not hating on the people who receive these emails and talk about them at all….
Let’s also stop whining, ok? Every time a company does something that we don’t like, we run around crying. This world (mostly) runs on a free market, and if you don’t like Apple’s policies, or Googles TOS or Adobe’s attitude, etc, etc, don’t buy from them. There are always alternatives and you need to weigh the pros and cons of what’s more important: the product you need, or being able to smugly say you stuck it to the company. Let me tell you something: they don’t care.
Twitter doesn’t care, Facebook doesn’t care – none of these guys care. They have enough people who are happy enough to use their services. Move on. Find something else more important to whine about – like stupid Firefox being the ONLY browser to not render properly *glare*.
Every week there’s something totally unimportant that people have to whine about like it’s the end of the world. Also, please stop passing judgement and calling someone who does things different from you “stupid” or “wrong”.
About the author
Amber Weinberg specializes in clean and semantic XHTML, CSS and WordPress development. She has over 10 years of coding experience and is pretty cool to work with. Amber is available for freelance work, so why not hire her for your next project?
See on www.amberweinberg.com
You guys may have seen our AskWomen video series, where we got some real women to have some drinks and answer your questions about whether a guy can ever get out of the friend zone, whether size matters and whether body hair is a deal breaker. Well, here’s a single girl’s opinion on more of your questions. Readers have been kept anonymous.
Q: I recently went on a date with a young woman who said she doesn’t date men her age because they “don’t have a lot to offer.” I took this as a very shallow and materialistic response. Because of today’s economy, has it become increasingly OK for a person to put more emphasis on what a partner has to offer monetarily and be able to do so without being considered materialistic? Or is love still enough for some women?
A: According to the Universal Order of Women handbook (in some sects, it’s Womyn), I really shouldn’t be telling you this, but we’re friends, right? We are? OK. Come closer. Closer. Here it is: All women are not the same.
We don’t look the same, we don’t dress the same, and we certainly don’t all want the same things. All we universally have in common is a vagina (and sometimes not even that). That being said, I’ll try to answer your question the best I can, both from my perspective and from an overall one.
Some women have chosen to follow a traditional path in life, which means settling down with a man who can support them, bearing and raising children, and taking care of the home and family. I don’t judge them for that, because I believe feminism is about choices, not limitations. But I definitely can’t speak for those ladies, let alone quantify their financial needs. (I suppose you could break it down to the lifetime cost of a child, multiplied by how many children she wants, and add a geographically average mortgage and living expenses to it, but that seems a bit intense). So if you want this kind of lady, then I really can’t help you as I have no idea what on earth they want.
But if you’re looking to land a more career-oriented woman, or even a creatively ambitious one, the stakes are a bit different. I won’t say money is completely off the table as a consideration, because if a woman works hard to support herself she probably doesn’t want to spend all her money supporting a man with no means. But even that is not always the case. Here’s the thing: A goal-oriented woman (whatever those goals may be, from climbing the corporate ladder to being a successful artist to building an entrepreneurial empire) usually wants a goal-oriented man.
A man’s bank account matters a lot less to me than his ambition and drive. Recently a very attractive retail employee was interested in me, and I told my friends I didn’t want to date him. Here’s why: It isn’t because he folds shirts all day (OK, maybe a tiny bit); it’s because beyond that job, I didn’t see any indication that he wanted any more out of life.
He wasn’t a writer pursuing his dream of penning the great American novel, or a business-savvy web designer trying to get his own company off the ground, or a musician struggling to make it (although dating band dudes is a whole ‘nother enchilada of no thanks), all while making ends meet with this job. This job in and of itself (or any comparable job) is all he seems to want out of life. I want more, much more, and so I can’t see myself with someone who doesn’t. Which means whether he was a shop keep or a decently salaried office drone or a high-paid miserable accountant, I wouldn’t want to be with him.
So, anonymous reader, what your date may have meant when she said younger men “don’t have a lot to offer” is that perhaps they’re not as driven and ambitious as older men who are more set on their paths and hungry to be better at their chosen “thing.” But poor thing is wrong, because there are plenty of older dudes who are also captains of the S.S. No Aspirations, and, believe me, it’s not their maiden voyage.
Age isn’t a factor here, and neither is materialism. It’s more intangible than that: It’s a shared future. At least that’s my take on it. Your date also might have just been a trife bitch, in which case, I can’t really speak to her state of mind because I’m way cooler and would totally love to go to Chili’s with you (which is where I imagine you took her, as they have excellent meal deals).
Choose more wisely, and you’ll find a girl who has the same end game as you: happiness. Or as my homegirl J.Lo put it, “Love don’t cost a thing.” She also said that, to her, staying real is like breathing, but I don’t really know what that means, so let’s just end this here.
See on www.askmen.com
Change is good. When a product becomes more fun or makes us more efficient, we embrace change. Technology startups often lead the way, rapidly iterating in an ongoing effort to create better experiences for their users.
But dealing with change can be difficult. We’ve all experienced it. For example, moving to a new city or changing jobs might be positive in the long term, but can be formidable in the short term. When products change and advanced users suddenly become novices, you should expect anxiety to result.
Change aversion is the negative short-term reaction to changes in a product or service. It’s entirely natural, but it can be avoided — or at least mitigated. I’ll share what we’ve learned and offer some principles for minimizing the negative consequences of change aversion.
Stakes are higher than ever to launch changes in a way that minimizes anxiety and discomfort. Users of technology products (especially online) often face sudden changes they can’t control. When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product.
As a startup, you may not (yet) have a large user base to upset when you change your product. Early on, changes are expected and the risks of alienating users are often outweighed by the benefits of a better product experience for users. But keep in mind that at some point the balance may shift, and people who are happily using your product will react negatively to changes — unless you’ve planned ahead to minimize their change aversion.
Here are the broad categories of software product changes:
Of these, interface changes are the real hornet’s nest, where upsetting users’ established habits and expectations can have dire consequences.
A savvy change-management strategy can cut down on negative reactions, focus users on benefits, and make the change more successful. While we’re still learning with every launch, some principles are emerging to mitigate change aversion:
1. Warn users about major changes. Unexpected changes catch people off-guard and can provoke a defensive response. A simple message can set users’ expectations, for example: “Soon we’ll be introducing a redesigned site with new features to improve your experience. Stay tuned!”
2. Clearly communicate the nature and value of the changes. An explicit description can help users to appreciate the changes from your perspective. For example: “We’ve redesigned our site. It’s now cleaner to save you time. Here’s how it’ll help you…”. With framing like that, users will be less prone to change aversion, such as: “Ugh, it looks totally different. I don’t know why they did this, and I wish they hadn’t messed with it.”
3. Let users toggle between old and new versions. Giving users control over the timing of the change can cut down on feelings of helplessness. Allow them to play in the new sandbox before removing the old one.
4. Provide transition instructions and support. If a city changes its street layout, residents need a map of the new streets and a way to direct lost people to their destinations. The same principle applies for your product’s alterations.
5. Offer users a dedicated feedback channel. Without a way to connect with those responsible for the changes, users will vent publicly and further entrench their negativity. Users will respect you more if you actively solicit their opinions.
6. Tell users how you’re addressing key issues they’ve raised. This completes the feedback loop and assures users that their feedback is critical to prioritizing improvements. Try a simple message like: “We’ve been listening to your feedback about the changes we’ve made. Based on your comments, here’s what we’re doing…” Leer más “Change aversion: why users hate what you launched (and what to do about it)”
“El principal problema con el Mac Appstore es que ellos limitan a los usuarios en todo, sin darles la oportunidad de expandir esos limites.
Esto no es correcto, porque son los usuarios quienes deben decidir que aplicaciones deciden instalar en sus sistemas, y cuales no”
– Este es el manifesto con el cual The HackStore se abre al mundo, con un look’n feel muy similar a la tienda de aplicaciones de Mac, pero repleto de aplicaciones que nunca pasarán los filtros tradicionales de Apple. Algo así como un Cydia, pero para Mac OS X.
Resulta que un programador “curioso” se propuso detectar el código ASCII oculto en un gran pedazo de la Web (la lista one millon top de Alexa) y descubrió una cantidad asombrosa de increíbles obras digitales.
Pueden verlas todas en su blog, además de conocer como desarrolló el script que le permitió detectar el arte oculto de forma sencilla.
By Jenny Chan on| campaignasia.com
SHANGHAI – On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather‘s global effectiveness director Tim Broadbent and China chief creative officer Graham Fink distilled the 1909-word long, 38-point treatise written by David Ogilvy four decades ago into tips that are still relevant today.
David Ogilvy analysed campaigns in the 1960s to identify their common success factors, but the marketing world has changed beyond recognition since his day. Broadbent and Fink gave a punchy, revised rundown of the agency founder’s advertising wisdom, some of which are highlighted byCampaign Asia-Pacific in brevity below… Leer más “Ogilvy’s 21st-century update of founder’s advertising wisdom”
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