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How the Fortune 500 use Social Media in 2012 [infographic] | Social Media Today


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How do the Fortune 500 use and evaluate Social Media sites? Please find a great infographic that illustrates some of the key Social Media statistics for the biggest corporate players.

Here are the key points…
– 23% already have a corporate blog.
– 58% have an active corporate Facebook account.
– 62% have an active corporate Twitter account and have tweeted from in the past 30 days.
– The biggest number of blogs is in specialist retail industry.
– The insurance industry gets the highest number of Facebook pages.

The next two years will definitely show some massive changes in the adoption of Social Media in big enterprises which we acknowledge in different meetings and seminars these days.

What do you think about this adoption of “Social” in companies?

See on socialmediatoday.com

The rise of Generation-C…and what to do about it


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I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C.

See on www.briansolis.com

7 nuevas formas de aprender sin coste para el individuo conectado


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Cuando hablamos de TAC, de Tecnologías para el aprendizaje y el conocimiento, lo estamos haciendo de la abundancia de recursos formativos que la red nos ofrece. Y eso incluso desde las instituciones más tradicionales del saber, como ocurría en el caso de los ya antiguos Recursos Educativos Abiertos (OER, OCW). Del llamado “Open social learning” emergían cosas como los MOOCs o los TAACs, a los que siguen muchas de las iniciativas que quería comentar en este post.

See on www.dreig.eu

The Ultimate Twitter List Curation Tool: TwitChimp


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TwitChimp.com is a web application that leverages the Twitter API to provide curated lists of Twitter users.

 

The purpose of TwitChimp.com is to enable any Twitter user to create and curate collections of Twitter users. 

 

Curated lists are important because they can help reduce the signal to noise ratio in Twitter.

 

Key features:

Create and curate feature-filled lists of twitter accounts on any topic you desire. Summary of top concepts/words and hashtags in tweets for an entire list Hotlinking of those top words to Twitter searches. Statistics for lists and users in lists. Discover lists by category. Search tools enabling lists to be found by keywords in the list or by the users bio. User profile pages with stats, bios and links. Embed lists on any site on the Internet.

 

N.B.: The application is still in a beta testing period but is open to anyone who would like to try it in this early stage of development.

 

Read more here: http://twitchimpblog.com/2012/04/latest-twitchimp-list-curation-search-and-discovery-features-announced/
 

Try out it now: http://twitchimp.com

See on twitchimp.com

Relationship Marketing: For People to Trust You, You Must Reveal Your True Intentions


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Robin Good: If you are looking to become a respected and trusted authority in your niche, here is something important to pay attention to.

 

Competence and expertise is not the only critical factor.

 

To trust and support you, your fans must know what you are really after, and unless you make some very conscious efforts to do so, it may be likely that most people are not clear, or outright confused about your true mission.

 

Linda Hill and Kent Lineback spell very well out the logic behind this while providing you with three key steps you can take now to overcome this issue. 

 

Excerpted from their article intro on HBR: “…our feelings about someone, whether we fear or trust them, are largely determined by their intentions.

 

By divining what they want, we answer the question we all instinctively ask about someone new: ally or enemy?

 

Intentions are how we distinguish a villain from someone whose influence we accept, whom we move toward. Competence may be appealing, but intentions are what attract or repel us and foster trust or mistrust.

Thus, if you want to lead and influence others, you must reveal your intentions.

 

People won’t believe you will do the right thing unless they’re convinced you genuinely want to do it.

 

That requires more conscious effort than most bosses understand.

 

We all more or less assume that others will see our positive motives or at least give us the benefit of the doubt.

 

But it often doesn’t work that way.

 

As a leader and manager, you must often make tradeoffs among the competing interests of your own group, other groups, the organization as a whole, important outsiders, and the individuals who work for you. That obviously creates many opportunities for people to misinterpret your intentions.

That’s why it’s often critical to take conscious and purposeful steps to reveal your motives and values and to open yourself so others can see inside you.

 

Here are three important ways to reveal your intentions and convince others of their sincerity.”

Excellent. 9/10

 

Full article: http://blogs.hbr.org/hill-lineback/2012/04/for-people-to-trust-you-reveal.html 

See on blogs.hbr.org