Color can evoke a wide-range of responses and it is important to understand the effect a hue can have on your message when planning a design project.
You have probably heard people refer to warm and cool colors when making choices about how to paint a room or what shade of makeup a woman selects. But did you know that color can mean so much more than that?
The colors you use on your website can elicit different emotional reactions from people. Years of research has proven that each color has associations with certain feelings and can create a mood. Understanding color choices and implied perceptions can help you create a more effective design without unintended color miscues.