Citroën UK Turns To Facebook Crowdsourcing To Create New Car

simplyzesty.com

Of the many businesses that have integrated social media into the heart of their marketing strategy, the automobile industry is perhaps the most prevalent. Probably because of how much revenue the industry generates, they have a much larger budget to work from in comparison to other industries. Ford would be the obvious example with campaigns involving Instagram and Facebook to name just a few, while Honda made good use of Google Street View recently.

Now it’s Citroën’s turn as it launched its latest campaign on Facebook, created to tap into the creative input of their fans. The Facebook app called ‘You like it. We make it‘ gets the most popular requests and uses them as features in their latest model of their popular Citroën C1.

Fans are given the chance to build their own to choose from a variety of interior and exterior features such as the number of doors, the interior colours, the equipment used such as either using Bluetooth, satellite navigation or alloys. All of the choices are made through Citroën UK’s Facebook page and app.

The most popular choices will be compiled together and produced later in the year with all participants of the Facebook app will be entered into a competition to win the special edition vehicle.

Autor: Gabriel Catalano - human being | (#IN).perfección®

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