I’ve been trying to post something like this for a few months now. But it kept morphing into a badly researched history of planning mixed with a poor how-to guide. And of course I kept veering off into bloody flag-waving about how digital planners rule and everyone else sucks. And my point was getting lost, very lost.
So what is the point?
I wanted to give a perspective on the big question ‘What is a digital planner?’. I know I don’t have the answer. I don’t think anyone does right now. The only thing I know for certain is that there’s a lot of uncertainty around what a digital planner is. I’ve seen lots of CVs and met lots of people. All of them nice people, some of them great planners, some of them not. All of them very very different.
Anyway I’ve given up on trying to understand what a digital planner is. So here’s a list of skills that I think would be handy if you want to be a digital planner (or a planner who has some digital powers).
(I’ve left out all of the ‘normal’ planning skills there’s lots of people smarter than me who’ve written about those things extensively. About how you have to be an inspirer, a cultural vacuum (as in vacuum cleaner not void), the voice of the consumer, PowerPoint virtuoso, and so on – I’m only talking about the ‘special’ skills that I think are important if you want to ‘do digital’).
Be good at cutting and pasting
If you’ve ever set up a blog or or a MySpace page you’ll probably have seen funny code knocking around the place. You shouldn’t be scared of this stuff. As the web keeps evolving to become more open and customisable the ability to copy and paste odd looking bits of code from one place to another increases in value.
At it’s most basic level knowing how to customise a feed or add a widget to a blog will at least give you some appreciation of the building blocks of the web. Kind of like Lego is to engineering.
In lots of ways this act of copying and pasting funny geek code from one place to another is a useful proxy for what digital planners need to do all the time. I’m not talking about lifting people’s ideas or ripping them off, I’m talking about applying principles and techniques in a variety of seemingly disconnected places.
I’m guessing at this point some people will be bursting to say things like – “this is all too geeky, you don’t need to know how a car works to be able to drive”. And that’s true. But if your job was designing and selling cars to people, you might find it useful to know how the different bit of a car fit together. And everyone ought to know how to change sparkplugs and tyres right?
Be able to deconstruct the craft
You don’t need to be able to do all of it. But it’s really important that you understand it and can talk about it semi-convincingly.
What is this it of which I speak? Leer más “How To Do Digital Planning « crackunit.com”