The Interactive Billboard That Grows A Beard Based On Facebook Likes

simplyzesty.com

There are lots of ways that headline could be written, and I don’t think any of them could have done justice to the sheer insanity/originality/genius of this campaign. Just as you thought you were getting your head around all the ways you could possibly interact with an ad – QR codes, augmented reality, checking-in etc.. along comes an ad that, quite simply, grows a beard based on the number of Likes it gets. The billboard was launched by Bronx Shoes and it’s currently sitting in Cape Town :

The campaign is being run on the Bronx Facebook Page, where for every Like, they’ll add another strand of hair onto the billboard. And you can even watch it via the livestream if you can’t quite believe what you’re reading (warning – not the most thrilling livestream ever). People are also being incentivised to invite friends to the page, to be entered into a competition to win Bronx shoes.

And even when joining the Page, you can see how much ‘growth’ you’ve personally contributed :

If you want to show your support and help the beard grow, visit the Facebook app here.

Autor: Gabriel Catalano - human being | (#IN).perfección®

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