25 Timeline Ready Apps for Enhancing Your Facebook Page | Social @ Blogging Tracker


Via Scoop.ithuman being in – perfección

Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

Via www.wchingya.com

“Agencies get paid like we’re doing our clients’ laundry”—Lee Clow

What strikes home for me more than anything in Lee’s message is his viewpoint about ideas: “Many of the ideas we create for brands could be listed on the balance sheet of our clients as an asset with millions and millions of dollars in value.” For example: It was TBWA that came up with the Control Wheel device on the iPod (or so the story goes). That’s IP.

It’s no secret that it takes brilliant creative people working in a highly-creative agency to create brilliant ideas. For Apple, that agency was TBWA. One such campaign idea was ‘Think Different’, created when Steve Jobs returned to Apple. Job’s wanted a spot that reflected his philosophy—a philosophy he thought would reinforce his then struggling company. The breakthrough TV spot ‘1984’—the most famous Apple ad ever, and probably the most famous commercial ever, introduced the Apple Macintosh personal computer for the first time, symbolizing the idea of empowerment, with the Mac as a tool for combating conformity and asserting originality.

These were ideas of the highest caliber. And no doubt TBWA was paid well for their effort—but how much could they have made if their fees were tied to sales? Just imagine.


http://blog.campaignasia.com

In a three-minute video that is now posted all over the web, TBWA\Worldwide Chairman and Global Director of Media Arts, Lee Clow is seen speaking his mind on the present agency compensation system. Advertising agencies, he believes, are woefully underpaid for the value they provide to brands.

Rightly so, he puts the blame squarely on ad agencies for allowing it to happen. “Unfortunately, in our business, we get paid like we’re doing our clients’ laundry. Somehow we’ve managed to commoditize what we do.”

As he sees it, every other creative art form (photographers, filmmakers, directors, musicians, performers etc.) has “managed to figure out how to get paid for the value of what they create. Get paid, get residuals, allowed to own what creative idea they have delivered to the world.”

What strikes home for me more than anything in Lee’s message is his viewpoint about ideas: “Many of the ideas we create for brands could be listed on the balance sheet of our clients as an asset with millions and millions of dollars in value.” For example:  It was TBWA that came up with the Control Wheel device on the iPod (or so the story goes). That’s IP.

It’s no secret that it takes brilliant creative people working in a highly-creative agency to create brilliant ideas. For Apple, that agency was TBWA. One such campaign idea was ‘Think Different’, created when Steve Jobs returned to Apple.  Job’s wanted a spot that reflected his philosophy—a philosophy he thought would reinforce his then struggling company. The breakthrough TV spot ‘1984’—the most famous Apple ad ever, and probably the most famous commercial ever, introduced the Apple Macintosh personal computer for the first time, symbolizing the idea of empowerment, with the Mac as a tool for combating conformity and asserting originality.

These were ideas of the highest caliber. And no doubt TBWA was paid well for their effort—but how much could they have made if their fees were tied to sales? Just imagine. Leer más ““Agencies get paid like we’re doing our clients’ laundry”—Lee Clow”

Not sure what font you’re after? Typekit Lists is a good place to start

Today, type is getting more attention than ever before on the Web. What was once a barren wasteland of typographic creativity, dominated by a few overused gems and the likes of Comic Sans, is quickly growing into something that could even make a print designer jealous.

We’re on the cusp of the golden age of Web typography, and now’s better time than ever to start embracing the originality that surrounds our written language.

Tons of tools exist to bring typography to the Web, and CSS’s own @font-face class is all many people need, but in order to avoid licensing issues while having tons of choices at your fingertips, a subscription service may be best for you. Typekit, of which I’m a subscriber, has turned out to be much more than a pile of available fonts, and after some digging I came across a curated list of typefaces that are worth a look for newbies and pros alike:

Alternatives to Helvetica

Helvetica is an iconic font that deserves the attention it gets. That said, it’s not good enough to avoid every other option out there, which is why this list of alternatives to Helvetica is worth some attention. You’ll notice Proxima Nova half way down, which is actually our body font here on TNW.


Today, type is getting more attention than ever before on the Web. What was once a barren wasteland of typographic creativity, dominated by a few overused gems and the likes of Comic Sans, is quickly growing into something that could even make a print designer jealous.

We’re on the cusp of the golden age of Web typography, and now’s better time than ever to start embracing the originality that surrounds our written language.

Tons of tools exist to bring typography to the Web, and CSS’s own @font-face class is all many people need, but in order to avoid licensing issues while having tons of choices at your fingertips, a subscription service may be best for you. Typekit, of which I’m a subscriber, has turned out to be much more than a pile of available fonts, and after some digging I came across a curated list of typefaces that are worth a look for newbies and pros alike:

Alternatives to Helvetica

helvetica Not sure what font you’re after? Typekit Lists is a good place to start Helvetica is an iconic font that deserves the attention it gets. That said, it’s not good enough to avoid every other option out there, which is why this list of alternatives to Helvetica is worth some attention. You’ll notice Proxima Nova half way down, which is actually our body font here on TNW. Leer más “Not sure what font you’re after? Typekit Lists is a good place to start”

The rise of e-reading | Pew Internet Libraries


Via Scoop.ithuman being in – perfección

21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

E-book reading happens across an array of devices, including smartphones. In our December survey we found that e-book readers age 16 and older were just as likely to have read an e-book on their computers as had read e-book reader devices specifically made for e-book consumption. Cell phones are reading devices, too:

42% of readers of e-books in the past 12 months said they consume their books on a computer
41% of readers of e-books consume their books on an e-book reader like original Kindles or Nooks
29% of readers of e-books consume their books on their cell phones
23% of readers of e-books consume their books on a tablet computer. 

Via libraries.pewinternet.org

The Interactive Billboard That Grows A Beard Based On Facebook Likes


simplyzesty.com

There are lots of ways that headline could be written, and I don’t think any of them could have done justice to the sheer insanity/originality/genius of this campaign. Just as you thought you were getting your head around all the ways you could possibly interact with an ad – QR codes, augmented reality, checking-in etc.. along comes an ad that, quite simply, grows a beard based on the number of Likes it gets. The billboard was launched by Bronx Shoes and it’s currently sitting in Cape Town :

The campaign is being run on the Bronx Facebook Page, where for every Like, they’ll add another strand of hair onto the billboard. And you can even watch it via the livestream if you can’t quite believe what you’re reading (warning – not the most thrilling livestream ever). People are also being incentivised to invite friends to the page, to be entered into a competition to win Bronx shoes. Leer más “The Interactive Billboard That Grows A Beard Based On Facebook Likes”

Thoughts on the Future of Social-Digital Agency Services

Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or even products around these. If you work for any agency or consultancy—this article is relevant for you. If you’re on the “client side” consider it relevant as well as ultimately it is your business model and needs which dictate the market conditions that affect your partners, vendors and professional service providers. I’m writing this piece from the perspective of having worked at several digital agencies—some of which are still taking market share and others which have slowly faded away or been digested into other formations.

Today, I work for a large privately held company (Edelman) with a “practice” consisting of roughly 600 individuals globally who offer services in the “social-digital” space (Edelman Digital). Given that the word “innovation” is in my title, I am always thinking about how we service the market today vs. how will will need to service it tomorrow. I obsess a little about things like comoditization and have seen it happen in other places I’ve worked at during my career. Below are some things which have been keeping me up at night, with a few ideas around how to address them. They are specific to the “digital-social” space largely, but can be more broadly applied as well.

Talent Importing & Exporting
The ground war starts here. If you work for an agency or professional services firm which operates deeply on the digital and social side of things, you are competing with everyone for talent. From start-ups to brands to the big three (Facebook, Google & Twitter)—it is essential to “import” the best talent while they are still emerging and “export” them into different opportunities across your firm to ensure retention. I am convinced that the Darwinism which happens regularly in this business is connected to acquisition and retention of talent who not only possess the right skills but deeply understand “the culture of service”—an art in and of itself which is critical for any client relationship. In addition to service culture, talent must be able to speak “the language of business”, especially when it comes to understanding how our clients build theirs.


http://darmano.typepad.com

Screen shot 2012-04-07 at 12.46.07 PM*The above does not reflect actual or estimated market share

Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or even products around these. If you work for any agency or consultancy—this article is relevant for you. If you’re on the “client side” consider it relevant as well as ultimately it is your business model and needs which dictate the market conditions that affect your partners, vendors and professional service providers. I’m writing this piece from the perspective of having worked at several digital agencies—some of which are still taking market share and others which have slowly faded away or been digested into other formations.

Today, I work for a large privately held company (Edelman) with a “practice” consisting of roughly 600 individuals globally who offer services in the “social-digital” space (Edelman Digital). Given that the word “innovation” is in my title, I am always thinking about how we service the market today vs. how will will need to service it tomorrow. I obsess a little about things like comoditization and have seen it happen in other places I’ve worked at during my career. Below are some things which have been keeping me up at night, with a few ideas around how to address them. They are specific to the “digital-social” space largely, but can be more broadly applied as well.

Talent Importing & Exporting
The ground war starts here. If you work for an agency or professional services firm which operates deeply on the digital and social side of things, you are competing with everyone for talent. From start-ups to brands to the big three (Facebook, Google & Twitter)—it is essential to “import” the best talent while they are still emerging and “export” them into different opportunities across your firm to ensure retention. I am convinced that the Darwinism which happens regularly in this business is connected to acquisition and retention of talent who not only possess the right skills but deeply understand “the culture of service”—an art in and of itself which is critical for any client relationship. In addition to service culture, talent must be able to speak “the language of business”, especially when it comes to understanding how our clients build theirs.
Leer más “Thoughts on the Future of Social-Digital Agency Services”

10 maneras originales de celebrar tu entierro


 

cookingideas.es

El viejo sueño de la humanidad se ha cumplido. Por fin podemos celebrar entierros espaciales. Sí, se había hecho anteriormente, pero sólo estaba al alcance de millonarios. Ahora la compañía Celestis nos ofrece poner nuestras cenizas en órbita a un precio razonable: por algo más de 2.000 euros, podemos descansar entre las estrellas, si es que así lo deseamos. Desde luego, lo tendrían difícil para dejarle flores.

Esto nos ha hecho reflexionar sobre las diferentes maneras de despedirnos del mundo. Y es que, a pesar de la solemnidad del momento, siempre hay sitio para un toque original. Hay quién no quiere ir al espacio, pero procura que su funeral sea memorable: entierros bajo el agua, cuadros pintados con tus cenizas o ser disparado por un cañón son solo algunas de las posibilidades para dejar este mundo dando la nota. Leer más “10 maneras originales de celebrar tu entierro”

8 cool tools for data analysis, visualization and presentation


Via Scoop.ithuman being in – perfección

Computerworld – Reporters wrangle all sorts of data, from analyzing property tax valuations to mapping fatal accidents — and, here at Computerworld, for stories about IT salaries and H-1B visas. In fact, tools used by data-crunching journalists are generally useful for a wide range of other, non-journalistic tasks — and that includes software that’s been specifically designed for newsroom use. And, given the generally thrifty culture of your average newsroom, these tools often have the added appeal of little or no cost.

 

I came back from last year’s National Institute for Computer-Assisted Reporting (NICAR) conference with 22 free tools for data visualization and analysis — most of which are still popular and worth a look. At this year’s conference, I learned about other free (or at least inexpensive) tools for data analysis and presentation.

Want to see all the tools from last year and 2012?
For quick reference, check out our chart listing all 30 free data visualization and analysis tools.

Like that previous group of 22 tools, these range from easy enough for a beginner (i.e., anyone who can do rudimentary spreadsheet data entry) to expert (requiring hands-on coding)

Via www.computerworld.com

How to Negotiate Your Next Salary

What the Experts Say
Regardless of the state of the job market, you should always negotiate. “You don’t ever want to just say thank you,” says Katherine McGinn, professor of business administration at Harvard Business School and co-author of “When Does Gender Matter in Negotiation?” Getting a new job, or a new role, is an opportunity to increase your compensation, one that doesn’t come around that often. John Lees, a career strategist and author of How to Get a Job You’ll Love, says that people rarely get to re-negotiate the terms until after two years on the job.

Prepare for your next salary talk by following these principles.

Know your alternatives
“The advice I got when I was graduating from college was try to have the offer from your second best choice in your pocket when you negotiate with your first,” says Danny Ertel, a founding partner at Vantage Partners, LLC, a negotiation consulting firm in Boston, and co-author of The Point of the Deal: How to Negotiate When Yes is Not Enough. Of course that’s tougher in a difficult employment environment. When you don’t have alternatives — either other offers or a current job — you have a lot less power, McGinn acknowledges. “So you have to be creative about demonstrating the value you’ll bring to the company,” she says. For example, you need to explain why you are the perfect person to fill this specific job, with the necessary skills and experience, not just a solid candidate. “In a time of full employment, employers are looking for a person who can do the work. In a time of unemployment, they are looking for the absolute best person to do the job,” she says.


HBR Blog Network
by Amy Gallo

I Want Your Money

What the Experts Say
Regardless of the state of the job market, you should always negotiate. “You don’t ever want to just say thank you,” says Katherine McGinn, professor of business administration at Harvard Business School and co-author of “When Does Gender Matter in Negotiation?” Getting a new job, or a new role, is an opportunity to increase your compensation, one that doesn’t come around that often. John Lees, a career strategist and author of How to Get a Job You’ll Love, says that people rarely get to re-negotiate the terms until after two years on the job.

Prepare for your next salary talk by following these principles.

Know your alternatives 
“The advice I got when I was graduating from college was try to have the offer from your second best choice in your pocket when you negotiate with your first,” says Danny Ertel, a founding partner at Vantage Partners, LLC, a negotiation consulting firm in Boston, and co-author of The Point of the Deal: How to Negotiate When Yes is Not Enough. Of course that’s tougher in a difficult employment environment. When you don’t have alternatives — either other offers or a current job — you have a lot less power, McGinn acknowledges. “So you have to be creative about demonstrating the value you’ll bring to the company,” she says. For example, you need to explain why you are the perfect person to fill this specific job, with the necessary skills and experience, not just a solid candidate. “In a time of full employment, employers are looking for a person who can do the work. In a time of unemployment, they are looking for the absolute best person to do the job,” she says.

Do your research… Leer más “How to Negotiate Your Next Salary”

La nueva estrategia del líder: Manejar emociones


Via Scoop.ithuman being in – perfección

En un mundo de cambios y transformaciones permanentes, las empresas necesitan de conductores de equipos capaces de mantener el compromiso de sus empleados. Estos, periódicamente, requieren de desafíos y de reconocimientos cuando se los expone a efectuar ciertos sacrificios en pos de la organización. El sentido de la trascendencia empresarial
.
En el acelerado mundo laboral, la racionalidad y los números es lo que permite gestionar y hacer funcionar las organizaciones. Sin embargo, Virginio Gallardo, autor del libro “Liderazgo Transformador”, dice que la gestión de las emociones empresariales es la clave del éxito empresarial. El cambio es un acelerador de emociones y estas (trascendencia, miedo, amor, ilusión…) han sido erróneamente desterradas del lenguaje empresarial”, plantea el especialista .
.
La formación de la cultura empresarial, y los valores de una organización son los valores, hábitos y comportamientos de las personas. El “cambio” supone cambiar hábitos, es decir, personas (además de procesos, papeles, máquinas o sistemas), indica el experto. La famosa innovación provoca cambio en personas. “El cambio provoca entre otras cosa miedo, desesperanza, incertidumbre, rechazo, ansiedad, depresión, rabia, negativismo, tristeza, que afecta a todos, desde los empleados menos especializados a, de forma más peligrosa, los altos directivos”, señala el especialista español.
.
Quien sepa manejar las emociones organizativas, tendrá mayor capacidad de gestionar el cambio.

Via manuelgross.bligoo.com

Telecomunicaciones y nuevos tiempos


Via Scoop.ithuman being in – perfección

Investigación y opinión acerca de los Sistemas y Tecnologías de Información…

Para mí, un “teléfono móvil” es en realidad un ordenador de bolsillo que sirve para el tráfico de datos, sean estos para saber dónde estoy, a dónde tengo que ir según mi agenda, quién se comunica conmigo por correo electrónico o mensajería instantánea, a dónde subo una fotografía o qué envío a mis redes sociales. Estoy completamente seguro de que ese aparato pasa mucho más tiempo en la palma de mi mano que pegado a mi oreja.

Y sin embargo, las compañías telefónicas siguen sin quererse enterar. Siguen aferradas a sus sistemas de facturación basados en la voz, cobrándonos facturas cuyo principal importe es por unas llamadas que no son para nada lo que más valor nos aporta del uso que hacemos de nuestros terminales. Toda una arquitectura legacy de la época en que la voz era la única función de la telefonía, lastrando el uso – y sobre todo, el coste – de lo que realmente queremos hacer. Mira a los usuarios más jóvenes: la voz la usan realmente para una emergencia, para algo excepcional. 

 

 

Via www.enriquedans.com

REVISTA ROOMIN | Frank Sinatra El hombre que vivió a su manera


Via Scoop.ithuman being in – perfección

LA NADA

Barrio de inmigrantes, estridente, pobre, sucio. Casa de ladrillos rojos ennegrecidos por el tiempo y el hollín. Padre: Antonio Martino Sinatra. Madre: Natalia Garavanti. Llegados del sur de Italia. Antonio, boxeador fracasado y bombero. Natalia, pelirroja auténtica, cantinera y comadrona. Natalia, que el 12 de septiembre de 1915 grita, se sofoca, vuelve a gritar, y lo último que ve antes de desmayarse son dos manos enguantadas y un fórceps. Llega al mundo y a duras penas Francis Albert. El fórceps le talla una herida en la cabeza. Pesa seis kilos. Está muerto o parece muerto. El médico –sin esperanza– lo deja a un costado y trata de salvar a Natalia. Pero la abuela Garavanti irrumpe en la escena, atrapa a Francis, lo hunde bajo un chorro de agua, le pega una casi brutal palmada, y el bebé condenado le escupe al planeta su primera y tal vez única nota desafinada. Crece. Es feo, gordo, y blanco de cuanta burla ronda ese sórdido barrio. Aprende –Antonio le enseña– a pegar donde más duele. Tanto aprende que, muchos años después, irritado por un amorío trunco y con más bourbon del tolerable, se lía a puñetazos con John Wayne, que le lleva medio metro y más de 30 kilos. Pero todavía es Hoboken, todavía vive en la calle Monroe, todavía vende diarios, todavía roba con su pandilla y hasta se jacta de su mejor botín: una bañera con canillas y todo.

Via www.revistaroomin.com

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