25 Timeline Ready Apps for Enhancing Your Facebook Page | Social @ Blogging Tracker


Via Scoop.ithuman being in – perfección

Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

Via www.wchingya.com

Anuncios

“Agencies get paid like we’re doing our clients’ laundry”—Lee Clow

What strikes home for me more than anything in Lee’s message is his viewpoint about ideas: “Many of the ideas we create for brands could be listed on the balance sheet of our clients as an asset with millions and millions of dollars in value.” For example: It was TBWA that came up with the Control Wheel device on the iPod (or so the story goes). That’s IP.

It’s no secret that it takes brilliant creative people working in a highly-creative agency to create brilliant ideas. For Apple, that agency was TBWA. One such campaign idea was ‘Think Different’, created when Steve Jobs returned to Apple. Job’s wanted a spot that reflected his philosophy—a philosophy he thought would reinforce his then struggling company. The breakthrough TV spot ‘1984’—the most famous Apple ad ever, and probably the most famous commercial ever, introduced the Apple Macintosh personal computer for the first time, symbolizing the idea of empowerment, with the Mac as a tool for combating conformity and asserting originality.

These were ideas of the highest caliber. And no doubt TBWA was paid well for their effort—but how much could they have made if their fees were tied to sales? Just imagine.


http://blog.campaignasia.com

In a three-minute video that is now posted all over the web, TBWA\Worldwide Chairman and Global Director of Media Arts, Lee Clow is seen speaking his mind on the present agency compensation system. Advertising agencies, he believes, are woefully underpaid for the value they provide to brands.

Rightly so, he puts the blame squarely on ad agencies for allowing it to happen. “Unfortunately, in our business, we get paid like we’re doing our clients’ laundry. Somehow we’ve managed to commoditize what we do.”

As he sees it, every other creative art form (photographers, filmmakers, directors, musicians, performers etc.) has “managed to figure out how to get paid for the value of what they create. Get paid, get residuals, allowed to own what creative idea they have delivered to the world.”

What strikes home for me more than anything in Lee’s message is his viewpoint about ideas: “Many of the ideas we create for brands could be listed on the balance sheet of our clients as an asset with millions and millions of dollars in value.” For example:  It was TBWA that came up with the Control Wheel device on the iPod (or so the story goes). That’s IP.

It’s no secret that it takes brilliant creative people working in a highly-creative agency to create brilliant ideas. For Apple, that agency was TBWA. One such campaign idea was ‘Think Different’, created when Steve Jobs returned to Apple.  Job’s wanted a spot that reflected his philosophy—a philosophy he thought would reinforce his then struggling company. The breakthrough TV spot ‘1984’—the most famous Apple ad ever, and probably the most famous commercial ever, introduced the Apple Macintosh personal computer for the first time, symbolizing the idea of empowerment, with the Mac as a tool for combating conformity and asserting originality.

These were ideas of the highest caliber. And no doubt TBWA was paid well for their effort—but how much could they have made if their fees were tied to sales? Just imagine. Leer más ““Agencies get paid like we’re doing our clients’ laundry”—Lee Clow”

Not sure what font you’re after? Typekit Lists is a good place to start

Today, type is getting more attention than ever before on the Web. What was once a barren wasteland of typographic creativity, dominated by a few overused gems and the likes of Comic Sans, is quickly growing into something that could even make a print designer jealous.

We’re on the cusp of the golden age of Web typography, and now’s better time than ever to start embracing the originality that surrounds our written language.

Tons of tools exist to bring typography to the Web, and CSS’s own @font-face class is all many people need, but in order to avoid licensing issues while having tons of choices at your fingertips, a subscription service may be best for you. Typekit, of which I’m a subscriber, has turned out to be much more than a pile of available fonts, and after some digging I came across a curated list of typefaces that are worth a look for newbies and pros alike:

Alternatives to Helvetica

Helvetica is an iconic font that deserves the attention it gets. That said, it’s not good enough to avoid every other option out there, which is why this list of alternatives to Helvetica is worth some attention. You’ll notice Proxima Nova half way down, which is actually our body font here on TNW.


Today, type is getting more attention than ever before on the Web. What was once a barren wasteland of typographic creativity, dominated by a few overused gems and the likes of Comic Sans, is quickly growing into something that could even make a print designer jealous.

We’re on the cusp of the golden age of Web typography, and now’s better time than ever to start embracing the originality that surrounds our written language.

Tons of tools exist to bring typography to the Web, and CSS’s own @font-face class is all many people need, but in order to avoid licensing issues while having tons of choices at your fingertips, a subscription service may be best for you. Typekit, of which I’m a subscriber, has turned out to be much more than a pile of available fonts, and after some digging I came across a curated list of typefaces that are worth a look for newbies and pros alike:

Alternatives to Helvetica

helvetica Not sure what font you’re after? Typekit Lists is a good place to start Helvetica is an iconic font that deserves the attention it gets. That said, it’s not good enough to avoid every other option out there, which is why this list of alternatives to Helvetica is worth some attention. You’ll notice Proxima Nova half way down, which is actually our body font here on TNW. Leer más “Not sure what font you’re after? Typekit Lists is a good place to start”

The rise of e-reading | Pew Internet Libraries


Via Scoop.ithuman being in – perfección

21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

E-book reading happens across an array of devices, including smartphones. In our December survey we found that e-book readers age 16 and older were just as likely to have read an e-book on their computers as had read e-book reader devices specifically made for e-book consumption. Cell phones are reading devices, too:

42% of readers of e-books in the past 12 months said they consume their books on a computer
41% of readers of e-books consume their books on an e-book reader like original Kindles or Nooks
29% of readers of e-books consume their books on their cell phones
23% of readers of e-books consume their books on a tablet computer. 

Via libraries.pewinternet.org

The Interactive Billboard That Grows A Beard Based On Facebook Likes


simplyzesty.com

There are lots of ways that headline could be written, and I don’t think any of them could have done justice to the sheer insanity/originality/genius of this campaign. Just as you thought you were getting your head around all the ways you could possibly interact with an ad – QR codes, augmented reality, checking-in etc.. along comes an ad that, quite simply, grows a beard based on the number of Likes it gets. The billboard was launched by Bronx Shoes and it’s currently sitting in Cape Town :

The campaign is being run on the Bronx Facebook Page, where for every Like, they’ll add another strand of hair onto the billboard. And you can even watch it via the livestream if you can’t quite believe what you’re reading (warning – not the most thrilling livestream ever). People are also being incentivised to invite friends to the page, to be entered into a competition to win Bronx shoes. Leer más “The Interactive Billboard That Grows A Beard Based On Facebook Likes”

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

Travel fun!

déborah rueda

Un sitio más pero diferente sobre marketing digital

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web, start ups, emprendedores

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y Sombras de las Marcas

Todas las novedades en Marketing, Social Media y Comunicación. Fátima Martínez

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Javier García-Moreno E. - Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Descubre tu potencial de comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For Those Who Love Infographics

URieLaRtE

“El arte es la expresión de los más profundos sentimientos por el camino más sencillo”

be.blog

be. Intelligent Multimedia Education

unmonodelsiglo21

Un pequeño espacio virtual para pasarla bien

A %d blogueros les gusta esto: