“Designers, designers, designers” has become the new “developers, developers, developers.” Witness the ever-growing list of job postings for product designers, UI designers, user research designers, UX designers.
Good design is using reason to make decisions and to solve problems. Every man-made object you use in real life is designed, from forks and desks to keyboards and grocery bags and are the culminations of many hours of thinking and many more hours of trial and error. Why does a board on Pinterest look the way it does? Because other people determined what a pin board should look like and what it is used for, what ‘to pin’ means, and what it implies. Good design means building on earlier ideas, just as in math or physics.