Practical tricks and tips for keeping tweets and email subjects short…
The world is full of sensible advice that’s hard to put into practice.
Do more exercise.
Reduce your stress levels.
Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn).
Oh, and keep your tweets and subject lines short.
Actually you can argue about that last bit of advice. But if you have something to say and have two equally impactful ways of saying it, then pick the shorter one.
Often it’s just a question of practicality.
Shortening your Tweets makes it easier to fit the message within the 140 character limit. If you can get the length down further, then you leave enough space for people to retweet your message in its entirety*.
Shorter subject lines avoid the pitfalls of email software arbitrarily cutting off your words.
But…how do you actually keep subject lines and Tweets short?
I’m hoping you’ll offer your own suggestions in the comments, as there’s not a lot of practical advice out there beyond, um, “keep it short”.
But here a few tips I’ve picked up over the years…